'Pony Blues' is an upcoming music video / short film being produced in Chiang Mai, Thailand, set to new music by guitarists Steve Gunn and Mike Cooper.
We are a collection of filmmakers, producers, and advocates of the arts in Asia hailing from around the world and locally in Thailand.
As independent creatives, we collaborate in close connection with Documentary Arts Asia, a non-profit organization which advances visual literacy and supports documentary artists in Asia. Together with a local Thai production crew, we aim to collaborate with a musical artist in interpreting a captivating new musical piece with a visual component that explores Thailand as a backdrop.
The MusiciansThe music video is being produced in anticipation of the upcoming release of Cantos de Lisboa, New York City based guitarist Steve Gunn's collaboration in Portugal with seasoned U.K. blues performer Cantos de Lisboa, under the independent New York label RVNG Intl. as part of the label's FRKWYS series.
"For the the eleventh volume of FRKWYS, an unrestricted series pairing contemporary artists with their influential predecessors, gifted guitar squire Steve Gunn meets roving, radiating legend Mike Cooper in Lisbon, Portugal...On Cantos de Lisboa, Gunn and Cooper take emotive cues from Fado, the regional music of Portugal, which is in close plaintive spirit to the blues."
The Music Video
In anticipation of the record's release, we want to produce a visual component to the record's single, 'Pony Blues,' The song is a haunting rendition of an old Delta blues standard made famous by Charley Patton in the 1920s. The backdrop of the American South bears a striking resemblance visually to Northern Thailand, and we think with an excellent cast and crew at our disposal it would an amazing collision of cultural and musical traditions to combine the two.
The story of the music video will follow a ghost story from Thailand - one of many in the spiritual traditions of Southeast Asia - concerning a spirit that is part human, part horse. Visually and thematically, the video will be a healthy combination of Southern Gothic tones and East Asian horror, from a Thai rural perspective.
We hope to have a finished music video released in time for the release of Cantos de Lisboa on June 24th. We will move forward with production in anticipation of this release date, and while this campaign runs to cover our costs as we shoot.
What We Need & What You Get
Although production budgets for filming music videos and short films are always getting cheaper with accessible equipment, they still range on the higher side for places like Hollywood and New York City - $10,000 on average, to be on the safe side. However, resources and low operating cost in Thailand makes for a perfect place to produce a music video / short film at the fraction of a budget you would expect!
We hope to produce our music video / short film on a $2000 budget, which comes out to about 66,000 Thai baht. This will cover equipment, cast and crew wages, transportation, props, costuming, and working meals for a weekend shoot. This will also cover location services, like working with a local ranch to photograph their horses, and a snappy color grade!
As incentive to contributing to the project, our friends at the New York City based label RVNG Intl. who are releasing the record are offering some awesome perks - ranging from digital downloads of the music being used for the film before the official release, to an invite to a screening party in New York City!
As Southeast Asia-based creators, we are passionate about facilitating new and underrepresented perspectives on art and storytelling. With recent uncertainty of the country's shifts in powers of government, it is important to keep the arts and creative discourse vibrant, and to draw inspiration from some of the most beautiful natural spaces in the world.
By contributing to this project, you are amplifying a lot of creative voices - a collaboration of talented musicians, a diverse collection of filmmakers & visual artists, and a passionate cast and crew drawn from the local Thai community.
On top of supporting a group of artists, the music video will go on to be streamed online on major music publications affiliated with RVNG Intl., as well as featured in screenings in New York City and potentially other music and film festivals. With this project we hope to foster future collaborations with other visual and musical artists, from New York to Chiang Mai.
Other Ways You Can Help
If it happens that you're unable to contribute to this project by way of donating, there are plenty of other ways you can support:
- Share our project page web site to your friends and anyone who may be interested in contributing.
- Follow our progress from our production blog and our Facebook page.
- Spread the word of our project through Twitter using the tag #ponybluesmusicvideo