Piena - World's First Baby Formula Maker With Patented Innovation

The Piena Tender Touch Baby Formula Maker delivers perfectly blended baby formula at the ideal temperature in less than two minutes
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Piena Inc.
Technology
Los Angeles, California
United States
1 Team Member


Breast-feeding is best for your baby. When you need an alternative, the Piena Tender Touch Baby Formula Maker delivers perfectly blended baby formula at the right temperature. It’s safe, easy to use, and, best of all, the entire process takes less than two minutes.

PRESS & ATTENTION

Techcrunch http://techcrunch.com/2013/10/06/meet-piena-a-hassle-free-baby-formula-maker-developed-by-two-ex-samsung-engineers/

CNET  http://news.cnet.com/8301-17938_105-57606893-1/piena-is-like-a-coffee-maker-for-baby-formula/

5 Minutes for Mom http://www.5minutesformom.com/83398/piena-tender-touch-takes-the-hassle-out-of-mixing-baby-formula/

Mom Trends http://www.momtrends.com/2013/10/feeding-essentials-for-baby/

The RedFerret  http://www.redferret.net/?p=39700

A List Mom http://www.alistmom.com/2013/09/26/stress-free-parenting/

Cinnamon Hollow http://thecinnamonhollow.com/2013/10/01/piena-tender-touch-baby-formula-maker/

The Desitny of My Life  http://www.thedestinyofmylife.com/2013/10/piena-baby-formula-maker.html

Georyl http://georyl.com/2013/10/piena-worlds-first-baby-formula-maker/

Kids e-Connection  http://www.kids-e-connection.com/2013/09/worlds-first-baby-formula-maker.html

Couple Dumb http://www.coupledumb.com/2013/09/30/baby-bottle-maker/11177

Misadventures Mom  http://misadvmom.com/2013/09/the-piena-tender-touch-baby-formula-maker/

Simple Wyrdings  http://simplewyrdings.com/2013/10/formula-maker-could-be-a-boon-to-moms/

Swanky Baby  http://swankybaby.net/2013/10/piena-baby-formula-maker.html

Tiger Startups  http://www.tigerstartups.com/blogs/949/former-samsung-engineers-invent-piena-a-hassle-free-baby-formula-maker


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ABOUT US

At Piena, we’re parents first. We understand the challenges that come with a new baby. Our goal is to make your life easier by creating innovative products that take some of the work out of raising a little one—and give you more time to focus on your baby and your family.

The Inspiration behind the Piena Tender Touch Baby Formula Maker 
Our own experiences as parents inspired us to invent the Piena Tender Touch Baby Formula Maker. When our son was a baby, there were times we needed to make him a bottle. The process—from boiling the water, measuring out the formula, and cooling the water to just the right temperature before adding the formula—took at least 10 minutes. There had to be a faster, more efficient way! We looked around for a baby formula maker. There were plenty of bottle warmers, but nothing that made mixing the formula for the bottle any easier. 

So we decided to create our own solution. We talked with moms in the neighborhood to find out what they wanted in a baby formula maker. The answers were always the same: fast, easy-to-use, sterile and safe. Engineers by training, we took what we learned and designed a baby formula maker that met everyone’s needs: the Piena Tender Touch Baby Formula Maker.

We named our company “Piena,” an Italian word that means “overflow.” It represents the overflowing love parents have for their children. We are very proud of what we do. We want every family to enjoy their time together.

HOW TO USE

The Piena Tender Touch Baby Formula Maker is quick and easy to assemble. Simply follow the step-by-step plans below. 

Set Up: Assemble powder container as shown in the picture below. Connect the power cord with wall outlet.



Step 1: Pour the entire can of baby powder into the detachable powder formula container. It holds up to 24oz. The unique and patented freshness seal guarantees the powder stays fresh and dry up to 4 weeks.

Step 2: Fill the water reservoir to the desired level (2oz/4oz/6oz/8oz), and close the lid.

Step 3: Push the start switch to “ON”. The water will come to a boil within 60 seconds. Then the water is cooled to near body temperature and automatically dispensed into the bottle.

Step 4: Turn the wheel to dispense just the right amount of baby formula powder into the bottle. 

2oz bottle – one wheel turn (90° turn to counter clockwise)
4oz bottle – two wheel turn (180° turn to counter clockwise)
6oz bottle – three wheel turn (270° turn to counter clockwise)
8oz bottle – four wheel turn (360° turn to counter clockwise)

Step 5: Remove the bottle from the Piena Tender Touch Baby Formula Maker. Put on the nipple and the lid tightly. Shake the bottle and check the temperature of the formula by dabbing a drop of the liquid on your wrist. Now the bottle is ready for feeding your baby.

FEATURES

The Piena Tender Touch Baby Formula Maker: 

  • Automatically boils, cools, and dispenses water at the safest temperature for your baby
  • Has a separate container to store and dispense formula powder
  • Does not require special bottles
  • Plus, you can easily adjust the height to fit all sizes of bottles

Key Features:  

Antimicrobial– The Piena Tender Touch Baby Formula Maker is specially engineered to inhibit the growth of microorganisms with Microban® antimicrobial protection built-in inside. When microbes, such as bacteria, mold and mildew come in contact with the inner powder container surface and the water reservoir surface, antimicrobial protection penetrates the cell wall of the microbe and disrupts key cell functions so that the microbe cannot function, grow or reproduce. Plus any microorganisms in the water are destroyed during the boiling process.

BPA Free– The Piena Tender Touch Baby Formula Maker is made of food grade, high-temperature resistant polypropylene (PP) material. It contains no harmful chemicals and is FDA approved. 

Boils (sterilizes) Water– The Piena Tender Touch Baby Formula Maker boils water for sterilizing. 

Express Cool Function– Once the water reaches the boiling point, the Express Cool Function cools down the water quickly to the perfect temperature for your baby. 

Detachable Powder Can with Aluminum Finish– The detachable powder container can store up to 24 oz of powder baby formula. The aluminum container can is air and water tight, which prevents air and moisture from affecting the quality of the powder formula.

Dishwasher Safe– The powder container parts of the Piena Tender Touch are dishwasher safe for easy cleaning.

ETL Certified– The Piena Tender Touch Baby Formula Maker is safety certified by Intertek, the leading global testing laboratory.

Microbiology Tested– An independent team of scientists tested the Piena Tender Touch Baby Formula Maker to make sure no harmful microorganisms are present in the formula.

Patented & Patent Pending in the United States and worldwide– The Piena Tender Touch Baby Formula Maker is protected by worldwide patents.

Easy to Use- There is no complicated process to follow. With a simple click of a button and turn of a wheel, you have a ready–to-use bottle of formula for your baby within two minutes. 

Saves Precious Time– Instead of spending 10 minutes or more to prepare your baby’s bottle, The Piena Tender Touch Baby Formula Maker gives you a baby-ready bottle within two minutes, not 10. That means more time for you to cuddle with your precious baby while he/she enjoys perfectly blended formula, nestled in the safety of your arms. 

WHY PIENA

It’s 2:00a.m….

You hear your baby stirring. It’s time to eat. Making her a bottle—boiling the water, measuring the water, cooling the bottle by running cold tap water, measuring out the formula, then testing the mixture to make sure its not too hot—can take ten or more minutes. Your baby is hungry—and you are exhausted. You wish there was a quicker way. 

An Innovative Solution 

Piena Baby Tender Touch Formula Maker is an award-winning, innovative appliance specially designed to make parents lives easier and babies happier. With a quick turn of the wheel, the Piena Tender Touch Baby Formula Maker dispenses a pre-measured amount of formula. Then it quickly heats the water to 212 degrees and cools it to the perfect temperature for your baby. The whole process takes just 2 minutes for a 4 oz standard bottle.

CONNECT WITH PIENA

Feel free to ask us any questions and share your Piena experience with us. We'll post news and updates too!

OUR STORY

Piena was founded in 2012 with the intention to create appliances that make taking care of babies easier. We wanted to create better, more efficient products for the baby care marketplace—and come up with entirely new products.

One of these new products is our baby formula maker. Before we started our design, we identified several features that we wanted to incorporate into the new product. Our plan was to create a simple yet elegant baby formula maker that was easy to use, fast, and efficient, as well as dishwasher safe.

In the beginning, we focused on finding an innovative solution for express cooling. we needed to find a technical solution that would cool down boiling water (212F) to near body temperature instantly and economically. Due to the lack of technology available, our R & D department had to start from ground zero to create the Express Cool Function. We also started working on an IC board that could safely control the boiling, cooling, and dispensing with efficient SMPS circuits, and began the hunt for the highest quality cooling components for use in the Express Cool Function.  

PCB thermal test results

The industry's most advanced IC board is custom-designed for use with the Piena Tender Touch Baby Formula Maker. Our original baby formula maker prototype was created with the goal of demonstrating that it takes about 90 seconds to boil and then cool the water.

Although we were pleased with the initial result, the product wasn’t perfect. The first prototype was bulky and unattractive, and the control buttons were too complicated to use. So we created a new design with only one button for the whole process of boiling, express cooling, and dispensing water.

Product Design & 3D Rendering

After months of discussions and further refinement, we were able to condense the internal circuitry and functions resulting in a more compact version of the Piena Tender Touch Baby Formula Maker. The Piena design team created a baby formula maker with a sophisticated, minimalist color profile and a sleek finish. 

In order to bring our development to reality, we needed to find a manufacturer willing to be contracted with us to produce the innovative product that we developed. After extensive research, many referrals, meetings, and negotiations we were able to find a manufacturer with a similar vision for baby appliances. 

In the last several weeks, we have continued to improve and refine the product by adding features such as the Microban – antimicrobial function.

WHY WE NEED YOUR SUPPORT

It has now been a couple of years since we embarked on this journey, and we are finally satisfied with the product that we developed. The Piena Baby Formula Maker is a truly innovative contribution to simplify and improve the quality of family life. For this, we need your help. Your support will allow us to move into full production and manufacturing so we will be able to share this product with you and every other parent on the planet.

We are full of great ideas. We will also begin development of a new product. Your support will allow us to accelerate development of a new product. And again everyone will surprise and enjoy our next product as well.

PACKAGING

Packaging Design

With an effort to reduce complexity in Piena Tender Touch Baby Formula Maker, we’ve made the packaging simple and compact, to match the Piena goal to make parents’ lives easier. 

MANUFACTURING PLAN

Prior to Indiegogo launch ( - August 2013)

  • Market research for baby formula maker
  • Completed R&D and filed patents
  • Mold design 
  • Product testing & consumer testing 
  • Packaging design & marketing materials design
  • Website content and design

During Indiegogo (September 2013)

  • Production planning 
  • Raw materials, parts, and components procurement 
  • Obtain packaging materials 

After Indiegogo (October 2013 - December 2013)

  • Manufacturing of the Piena Maker 
  • Production inspection at China factory 
  • Product shipment to warehouse in Chicago
  • Delivery of Piena Maker to our backers (December 2013)

Factory in China

We are in the final stages of preparing for mass production. The contract manufacturer is one of the largest factories in Southern China so there would be no particular issues regarding production capability. It is possible that there might be unforeseen manufacturing delays, but we will make sure to solve any problems as soon as possible. We will communicate with you and keep you updated through our Facebook page and Twitter feed.

We plan to make the required quantity right after our successful Indiegogo campaign concludes. We will transport the product from China, by ship, to our logistic warehouse in Chicago. From there, we will ship out each product to our backers by courier. Each Piena T-shirt will be shipped from our headquarters in Los Angeles. You can email us at support@mypiena.com and we will answer and solve any issues.

FAQ

Q: Why boiled water?

  • A: Your baby’s immune system may take up to a year to fully develop.1
    The U.S. Department of Agriculture recommends boiling water used to prepare infant formula until your baby is three months old as
    a precaution against illness causing bacteria or if you are unsure about your water supply,2 for which the Pienan Tender Touch Baby Formula Maker gives you peace of mind.
    U.S. Food and Drug Administration recommends that in most situations, it is safe to mix formula using ordinary cold tap water that is brought to a boil, and bottled water should also be boiled before mixing with infant formula.3

    1 “Immune System Development,” Aliene Linwood RN, DPA, Thomson Gale, Gale, Detroit, Gale Encyclopedia of Children’s Health, 2006,
    2 “Infant Nutrition and Feeding: A Guide for Use in the WIC and CSF Programs,” Chapter 4, page 91, revised September 2008. http://www.nal.usda.gov/wicworks/Topics/Infant_Feeding_Guide.html
    3 “Guidance for Industry: Frequently Asked Questions about FDA’s Regulation of Infant Formula”, March 1, 2006

Q: How can I prepare formula feeding?

From Complete Feeding Guide US Department of Agriculture

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This campaign ended on October 16, 2013
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    Receive exclusive updates, photos, interviews, and upcoming product information. We will also provide you with a “thank you” shout-out on our Facebook and Twitter page.

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    We will engrave your baby’s name on the Piena maker. Piena T-shirt included. We will also provide you with a “thank you” shout-out on our Facebook and Twitter page. Ships within the U.S. only. (free shipping)

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    We will invite you to our LA Piena office and engrave your baby’s name on the Piena maker, along with providing a special on-site demo of our product. Piena T-shirt included. Airfare and two nights hotel included. We will also provide you with a “thank you” shout-out on our Facebook and Twitter page. Travel only included in the U.S.

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