P.INK DAY 2013 -- Transform mastectomy scars into beauty

Help us fund 10 scar-coverage tattoos for 10 breast cancer survivors this October 21st in NYC.

In partnership with
P.INK DAY is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of P.INK DAY must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law.

There are 2.6 million breast cancer survivors in the US. After surgery, 56% are left with mastectomy scars and often, no nipples.


Even if you survive, it ravages the body, complicates relationships, and leaves permanent, uninvited marks. We think that covering these scars with a different kind of mark—a tattoo—can not only help mastectomy patients reclaim their bodies, but also turn something painful into something beautiful.

P.INK DAY 2013

We're planning the first inaugural, crowd-funded P.INK Day on October 21 at Saved Tattoo in Brooklyn, NY. At the event, 10 of NYC’s top artists will ink scar-coverage and/or nipple-replacement tattoos on 10 breast cancer survivors. Our partial lineup of participating artists includes:

Virginia Elwood from Saved Tattoo

Stephanie Tamez from Saved Tattoo

Michelle Tarentelli from Saved Tattoo

Ashley Love from NY Adorned

Roxx from 2Spirit Tattoo (San Francisco)

Shannon Purvis Barron of Indigo Rose Tattoo (Columbia, SC)

Nikki Lugo from Tattoo Paradise

Joy Rumore from Twelve 28 Tattoo

Miranda Lorberer from Pop's Tattoo Emporium

Jen Carmean from Monarch Tattoo


Consider this an investment in art—body art. Your tax-deductible contribution will help commission a beautiful work that will serve as a constant, permanent celebration of life.

But more specifically: Our base goal of $25K will fund tattoos for at least 10 survivors and allow us to produce the event.


If we surpass this goal (which would be awesome) we can do even more.

  • $50K will fund tattoos for at least 25 more survivors in the future.
  • $100K will fund tattoos for at least 50 survivors in the future. 
  • $250K will help us grow P.INK DAY into an annual, international event and allow us to fund tattoos for hundreds of breast cancer survivors in cities across the globe. 
  • $500K or more will help us establish a permanent P.INK Space—a high-end tattoo shop/spa exclusively for breast cancer survivors, with tattoo services provided free of charge. 


A sneak peek of some of the perks we're offering for donating:

Wall of Fame:

Tattoo Sampler:

P.INK Print / Original

10/25 UPDATE

The first-ever P.INK Day was a success! We had an amazing time and are so glad we've been able to connect artists with survivors to help them in their recovery process. Thanks so much to the awesome Stephanie and Scott at Saved Tattoo and the talented artists who joined us. However, we haven't yet reached our goal and still need donations to cover the event and to fund future P.INK Days. Please help us make this an annual tradition. To see more on the event, check out this HuffPost Live story on P.INK Day 2013.


We began at Boulder-based ad agency CP+B with a handful of employees who had each been affected by cancer. Our goal is to connect breast cancer survivors with tattoo artists—two disparate communities that seem (to us) naturally allied. In early 2013 we launched p-ink.org on Pinterest, and what started out as a nights-and-weekends passion project has snowballed into a movement that we would all like to see expand.


That's okay. You can contribute by sharing our page and helping us spread the word, using #PinkTattooDay. 

Thank you,

The P.INK Team


Visit P-ink.org

Follow us on Twitter.

And on Facebook.

And, of course, feel free to ask us any questions. We'll be updating the campaign regularly and we're looking forward to your involvement.

"Every time I look in the mirror I don’t see a nice new pair of breasts, I see the thing that tried to kill me. It’s the final chapter of the ugliness of cancer. It will be something beautiful to look at. It’s like it comes full circle. I’ve been to counseling, but nothing is going to help as much as this." -- Anonymous survivor on her new tattoo

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