Our Planet - The Butterfly Effect
Our Planet is an environmental initiative based in Saint Lucia working worldwide which aims to make learning about the natural world fun and spectacular. We use high definition video, surround sound and special effects to engage visitors and enable them to make informed lifestyle choices.
For the Royal Chelsea Flower Show 2014 we designed, with our partners the Colour Project, a show about pollinators, in particular butterflies, which underlines the challenges butterflies are facing today and some of the ways they are inspiring our future.
The video begins with an explanation of the Butterfly Effect itself and an introduction from Clive Farrell, founder of Butterfly World in St Albans, Switzerland and Florida. We then accompany a butterfly flying through the countryside, towns and gardens in its search for pollinator friendly crops and flowers and the video highlights how crop culture and urban planting choices are removing food sources and hastening the decline of our pollinators. The video makes recommendations on how each person can take small actions to help save butterflies, bees and moths and also takes a look at how these pollinators are inspiring today's researchers to produce new, sustainable products. You can see a low resolution, watermarked version of the show in the gallery on this website.
At Our Planet, we are passionate about communicating our message and we received many requests to produce a video based on the show. However, we need to buy special licenses to be able to distribute some of the images we used to schools, garden centres and other interested organisations and individuals at a reasonable price. The show at Chelsea was self-funded and we do not have funds left for video production. We managed to reach out to 10,000 people at Chelsea but would like to reach out much more through videos. By working together we can magnify the impact of this wonderful video, inspire future generations and create our own butterfly effect where small actions can have wide ranging results.
What we need
We need to raise £3,000 (US$ 5,126) to be able to re-edit the video and pay licensing fees to enable us to then sell the video for £50 (US$85) each. We are asking for contributions of £50 (US$ 85) each (or multiples of £50 (US$ 85) if more videos are required) or a total of 60 contributions.
In exchange for each contribution:
- if we meet our target of £3,000 (US$ 5,126) each £50 (US$ 85) contribution will receive a video once the licensing fees have been paid;
- if we don't meet our target of £3,000 (US$ 5,126) all contributors will have their payments refunded.
Once the funding target is met, we will buy the licenses, edit the video so that it is suitable for viewing on standard equipment and send a download link to each contributor.
Contributions in other currencies!!
You can also contribute in US Dollars or Euros! Simply select the £50 option in the contribution page and the equivalent amount in either US$ or Euros will be taken from your paypal account or from your debit/credit card. £50 is approximately US$ 85.
Our Planet is building environmental centres in Mexico and French Guyana and we have run a showcase centre in Saint Lucia. We have seen the impacts which can be achieved by engaging and motivating visitors. At present, as a species we are in the process of destroying the planet we live on. We need to change behaviour and learn to live in harmony with nature. Small actions can have large impacts and the wider the audience for this video, the more impact we can have particularly on young generations.
Risks & Challenges
This is a very realistic challenge. We only need 60 contributors and if we fail to reach that number all contributors will be refunded. We ourselves will be out of pocket because we have to pay this crowd-funding platform fees but we believe that our contributors will rise to the challenge so the only risk is ours.
Other Ways You Can Help
Please spread the word! Do you know a school or garden centre which could be interested? Or other organisations which would like to help us protect butterflies and prevent their extinction? Can you imagine a world without butterflies? If we don't act then this may become a reality.