The Story of OddFellows
OddFellows Ice Cream Co. is a Brooklyn-based, family-run business founded by Chef Sam Mason (co-owner/head chef) and husband-and-wife team Mohan and Holiday Kumar.
Our story begins in the summer of 2011, when Holiday was pregnant with her twins. One night, Mohan was sharing a few drinks with his buddy Sam, and telling him about Holiday's latest food cravings: fried chicken, grilled cheese sandwiches … and salty-flavored ice cream. Being the fine fellow that he was, Sam whipped up his signature pretzel ice cream - famous from his wd~50 days - for Holiday. He packed a pint and brought it over. It lasted five minutes. His ice cream was unlike anything she had ever tasted. "You guys should sell this stuff," she said. Mohan thought so too and approached Sam with the idea. Let's say, it didn't take much convincing.
Nearly two years of planning later, OddFellows Ice Cream Co. will open for business. We will be located in Williamsburg, Brooklyn on Kent Avenue, between North 3rd and North 4th Streets (just 3 blocks from Bedford Avenue, 2 blocks from Smorgasburg/Brooklyn Flea and a stone's throw from the East River), and are slated to open on Thursday, June 6th.
What Makes Our Ice Cream Different?
First and foremost, all of our ice cream will be made from scratch in our kitchen, which not too many ice cream shops can boast. Most ice cream shops that promise "homemade" actually throw flavors into a pre-made ice cream base. That's not homemade! OddFellows Ice Cream Co. will be homemade. At the helm will be Chef Sam Mason (Empire Mayonnaise, wd~50, Tailor, Lady Jay’s). If you recognize the name, you know his culinary endeavors are delectably unconventional …now just wait until you taste his ice cream.
Chef Mason will pasteurize our base in-house. By making the ice cream in this manner, OddFellows will be able to deliver the highest quality and freshest product possible. Pasteurizing our base will also give us the freedom to concoct the most distinctive and scrumptious flavors. We will be able to individually infuse each batch's mix to add depth and scope to each flavor. Nothing tastes better than homemade!
As for our ingredients, we source our milk, eggs, and cream from local farms and will, whenever possible, use in season, all natural ingredients. While our flavors will always be changing, we offer 8 to 10 ice cream flavors along with 2 to 4 sorbets daily. Our flavors will range from the odd and unconventional to inventive renditions of the classics. OddFellows will also have a full soda program (all homemade by Chef Mason), baked goods, candy, and other treats.
Why an Indiegogo Campaign?
We are reaching out to give New Yorkers a chance to get a great deal on our ice cream (those out of town can get their pints shipped!), while helping us purchase extra equipment and furniture - including two mobile ice cream carts and some beautiful vintage stools for the shop. We are offering many amazing deals through our Indiegogo campaign, including pints (pre-pay and save) and parties; and teaming up with our neighbors Nitehawk Cinema (136 Metropolitan Ave) to offer you movie passes and a night out at the theater. Unlike most funding programs, our contributors will be *saving* money on what they purchase. For example, the $50 contribution level has an $80 retail value and the $150 perk has a $190 retail value. All pre-buy packages will get you a punchcard that you can use at your leisure, valid for one year, to claim your pints.
That said, we realize not everyone can take part in the pre-sale. That's OK. There are other equally helpful ways to contribute. You can repost our Indiegogo page link on Twitter, Facebook, or your blog. You can forward this page to all of your friends who love ice cream and may be able to contribute, as well as everyone you know in NYC, friends and family in the media, whatever it takes to spread the word!Fine Print: Unless otherwise noted, all products must be redeemed in-store after store opening and are valid for up to one year from store's opening. Private parties are two-hours in length and subject to time and date restrictions. All pint deliveries will be sent in one shipment. Indiegogo contributors cannot redeem past-due ice cream in the Monthly or For-Life categories. Nitehawk promotions are limited to Monday thru Thursday showtimes. Neighborhood Special is limited to date and time restricitons. If you have any questions about our perks, please contact us at email@example.com.
Most of us think of ice cream as an affordable luxury, but there are folks out there that cannot even afford a meal. At OddFellows Ice Cream Co. we are dedicated to doing our part to help those in need. We know we cannot succeed without our local community and feel it essential to give back. With every serving of ice cream we sell, we will donate $0.05 to the Food Bank for New York City. Four scoops of ice cream will give someone in need a hot meal. How cool is that?
- Gothamist: Williamsburg's Artisanal Chutney Is Nothing But A Cruel, Cruel Myth
- GrandLife Hotel: An Interview with Chef Sam Mason
- Food & Wine: Interview with Sam Mason
- New York Times: Serving Up Rockers, Out of Their Shells
- WNYC: Mayo Man to Open Ice Cream Shop in Williamsburg
- Gourmet Magazine's Diary of a Foodie: Sam Mason's Desserts (video)