Nook Needs New Digs!

Annique's Nook started as a hobby that filled a niche need about a year ago and took off like wildfire! Now, the Nook needs new digs. You can help!
Teajai Kimsey
Small Business
Wichita, Kansas
United States
2 Team Members
Young Champion

The Nook Needs New Digs!

To keep up with demand and continue to grow we're going to need to get out of the Nook and into a decent space. I mean really, my family would like it if I stopped encroaching on their space and spending every evening at the sewing machine.

So, I've located a couple of spaces that aren't frontage retail but can provide some location based exposure (most of our business is derived from internet sales outside our immediate area) and much needed space to add a couple of staff and supporting equipment to help us meet the demand. Here's what we need:

  • Build out fees for the space. We're looking at about 1500 sq feet that will need to have some electrical run to the work tables along with other minor changes that we've been unable to negotiate with the lease providers.
  • At least 4 3' x 5' work tables to lay out the projects. One table per staff member (this will increase our staff by 2)
  • Administrative work space for our current Operations Manager. Currently she's stuck at a card table!
  • Sales office for a new staff member who will be in charge of getting and managing the larger orders
  • 2 Additional sewing machines
  • 1 cutting machine which will help us cut multiples all at the same time - a big improvement and time saver!
  • Wall storage for all the "stuff" that goes along with this business: Fabric, gemstones, notions etc. If you look at my nook now you'll see it's everywhere!
  • Miscellaneous expenses that no one ever plans for but seem to crop up when you least expect it!

Whatever we are able to raise will go toward the expenses above.  If we don't reach our goal we'll still need to move from the Nook, it may be a slower process. 

By now you may be asking, why not get a loan? Every small business owner knows the last thing you need when you're trying to grow is more debt. Personally this is not the first business I've had or grown, you can read about my 15 yr old internet company and you'll know how I was able to market this new business so well and gain momentum so quickly. I know what it takes to grow a business and I've used debt in the past to help grow but really, it's not the best way to do things in the current economy. I want to keep this business debt free.

That's why we, as a small company, are turning to you. But your help will not be without perks! 

Have you got spirit?!

Who knew that competitive cheerleading would yield the great beginnings of a unique little business?  When I started out it was just sewing a couple of things for teammates of my daughter's competitive cheer team - cheer shoe covers (now known as Shouter Wear) and American Girl doll uniforms to match the team.  Little did I know that barely a year later I would have a business that has out grown my little nook in the rec room.

I started by listing one uniform and the shoe covers on Etsy at the end of 2012.  A few months ago I put up my "official" website.  The orders for the last quarter of 2013 (about half from Etsy, half from my website) kept me working long days, hiring a small staff and we're busting out at the seams. Currently we've got so many orders that our awesome (customers) fans wait 12 weeks for delivery. The demand for my products means there is a need more equipment, more help, and most of all, more space! Our goal is to sustain our current growth rate and produce orders faster. That's where you can help!

I am Annique, the crafty alter ego of my "real" self, Teajai (T J) Kimsey. I started this business after making a pair of cheer shoe covers for my daughter, which lead to making replica doll sized cheer uniforms.

Although I hold a degree in Business Administration & a MS in Management, I've actually been sewing since I was about 9. I've always loved sewing, anything from my niece's custom designed prom creations to teddy bears that matched child pajamas for Christmas one year.

But back to why you're here....

Every contribution will be rewarded no matter how small. Here are a few of our perks:


Just one of our perks, for $15 we'll send your choice of one of these cheer themed posters, designed by Annique.  See a complete list of perks on the right.

Perk Poster 1 Perk Poster 3
Perk Poster 1


Every cheerleader loves her t-shirts and these are a great way to help fund our new digs.  For every $30 contribution you get your choice of these 2 t-shirts:
Perk T Shirt 1 Perk T Shirt 2

Other Ways You Can Help

Can't contribute? You can still help!

  • Tell others about this campaign! Spread the word to friends and ask them to take a look.
  • Use the Indiegogo share tools!

Thanks a bunch!

Find This Campaign On
raised in 1 month
1% funded
No time left
$20,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on February 15, 2014
Select a Perk
  • $1USD
    We Cheer for You!

    You can contribute any amount and to honor your contribution we'll recognize you on our "Cheers" page and in our new digs as someone who helped us grow.

    5 out of 25000 claimed
    Estimated delivery: February 2014
  • $15USD
    Cheer Poster

    As shown in the description on the left, you can choose one of 3 cheer posters. Posters will be approximately 18" x 24", sent to you personally with a note of thanks.

    0 out of 1000 claimed
    Estimated delivery: March 2014
  • $25USD
    Oh My Bow

    Special cheer bow made in your choice of 5 colors (white, black, purple, royal blue, navy blue) with 1 of 3 sayings: "Hit Hit Hit / Pull" or "Full Out / No Doubt" or "Mom Pays / I Cheer"

    2 out of 1000 claimed
    Estimated delivery: March 2014
  • $50USD
    Bow Party Box

    Have a Bow Party at your place! We'll send you everything you need to have a bow party for 10 girls. Kit includes enough to make 10 bows, bow templates, instructions, and different words / shapes to add character to the bows.

    0 out of 100 claimed
    Estimated delivery: March 2014
  • $250USD
    Bow Party at the Nook

    Come on over and we'll throw a bow party for up to 10 girls! We'll help the girls select from different ribbons, sayings and shapes to make their own bows. Plus, we'll have all the paper supplies for you to have cake on site. We'll even throw in the punch!! (you bring the cake).

    0 out of 25 claimed
    Estimated delivery: February 2014
  • $500USD
    All Dolled Up

    When you contribute $500 we'll take your (daughter's) custom design and make it into a doll outfit of up to 5 pieces for your (daughter's) doll. The outfit will be featured as the "outfit of the month" for a one month of the year on our website and be available for sale to visitors. The outfit will be listed and promoted with YOU as the designer. Plus - 10% of the proceeds from this outfit will go to the charity of your choice. Consider it the "Project Runway" of Annique's Nook

    0 out of 12 claimed
    Estimated delivery: February 2014
  • $1,000USD
    Become a NookStar

    As a Nookster you get to come in for a day and learn how to make these adorable cheer uniforms. Bring photos of a uniform you want to learn to make or make one from our pattern book. We'll help you take the uniform from idea to completion including gemstones, logos and doll bows.

    0 out of 20 claimed
    Estimated delivery: March 2014
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