We have published a community newspaper in Oregon since 1978. Our back issues are on fragile newsprint stored in plastic containers. Accessing information in the past has been very time consuming. Articles had to be searched for, located, read and retyped. This NewsArk project will raise funds to reformat the last 35 years of newspapers into digital formats that are exact replicas of McKenzie River Reflections, as well as ebooks that can be enjoyed on desktops and other devices. Our work involves creating a complete online storehouse of those original newspapers - from 1978 through the current edition.
Oregon's McKenzie River
River Reflections has for decades served a string of small towns along a narrow river valley, often acting as a sort of "gathering place" for area residents. Following editions back in time gives a feeling for the essence of life on the McKenzie River and how it has evolved. Historical accounts and information (gathered many times from aging elders in the community who are our links to much of this rich history) helped in piecing together a picture of who we are as a whole community.
What is the project?
The NewsArk project involves transforming the last 35 years of McKenzie River Reflections newspapers into books and digital editions.
Support for this project will cover the labor to compile, edit and format archived material - as well as buy new computers, hardware and software upgrades. With the upgrades, the older software programs we use now will then be incompatible and have to be replaced. This involves thousands of dollars for InDesign, Photoshop, Illustrator, OCR, Acrobat Pro, and others.
Who are we?
A husband and wife team – Ken and Louise Engelman. We both have prior publishing experience; Louise with a bi-weekly newspaper and Ken with a monthly sports car magazine. Within a year of our marriage, McKenzie River Reflections was launched.
Take a look inside River Reflections in 1982. http://mckenzieriverreflectionsnewspaper.com/look-inside-river-reflections-1982
What it's like today. http://mckenzieriverreflectionsnewspaper.com/35-years-publishing
Where is it?
We serve a community of 7,000 people in Oregon’s McKenzie River Valley - which extends from the river bottom lands of the Willamette Valley into the Cascade Mountains. The area is renowned for the development of the McKenzie River drift boat, which in the early 1900's played a key role in the creation of professional river guiding on Pacific Northwest whitewater streams as well as worldwide. Unfortunately, the area's economy has been in decline for decades - linked to cutbacks in regional timber harvests. The businesses of our area now depend on seasonal tourism, which can often be impacted by bad weather or forest fires.There are few other local job opportunities and 70% of the students in the McKenzie School District receive free or reduced price lunches.
Learn more about the communities along Oregon's McKenzie River - located about halfway between Eugene and Bend. http://mckenzieriverreflectionsnewspaper.com/communities-along-mckenzie-river/communities-along-mckenzie-river
Why the NewsArk project?
We started McKenzie River Reflections in 1978 to help unite and support the small towns strung along the narrow, 60-mile long McKenzie River Valley. This project will benefit those small towns by promoting the area to a much wider audience by:
* adding value to the tourism experience
* bringing in more tourism dollars to our community to help counteract impacts of this tough economy
* giving locals a new appreciation for the beauty and history of this place
* supporting local businesses, civic groups, and organizations
*making historical information easily accessible to academia and those who work to understand the dynamics of rural communities as well as people striving to help rural communities become self-sustaining
Here's a look at a history file: http://mckenzieriverreflectionsnewspaper.com/wild-animals-rainbow-resort
This was a recent story: http://mckenzieriverreflectionsnewspaper.com/News/single-wheelers-winding-their-cross-country-run
Items like these appear on the police blotters: http://mckenzieriverreflectionsnewspaper.com/sample-police-reports
Luckily, we entered into an agreement with a company called Small Town Papers several years ago to scan all our back issues. We are one of the 30 "founding publishers" they used as an example demonstrating what they do. Their service is free to us founding publishers - with a current value of $15,000 for scanning 15,000 pages of McKenzie River Reflections. (They now have over 300 papers that pay to use their service.)
SmallTownPapers also digitized the text of all those scanned pages & put it into a searchable database - so you can enter say, "Walterville" and all the articles containing that word will be found. SmallTownPapers values this archive at $75,000.
This searchable database gives us the ability to efficiently retrieve material from back issues so we can then copy, cut, and paste that text into book and ebook formats.
This is a link to a small
video featuring the work that Small Town Papers has already done to create our
This is a link to a small video featuring the work that Small Town Papers has already done to create our “ArchiveInABox” www.archiveinabox.co
“It has been rewarding to work with McKenzie River Reflections to provide this community with easy, searchable access to past editions which hold a wealth of information of interest to people living here and in other parts of the country,” explained Paul Jeffko, president and founder of SmallTownPapers, Inc.
The scanned pages can be browsed and searched for free. For more than a decade, SmallTownPapers has been scanning historic archives from hundreds of newspapers across North America and making them online accessible for the public to enjoy, including historic McKenzie archives."
This searchable database is an extremely useful research tool. It accurately locates key words or phrases and creates a list of clickable links to past articles containing that material. However, its interface does not create a cut and paste function.
Again, luckily, just over a year ago we began offering subscribers a
digital publication that they could receive via email. The product is in
the form of a pdf file that is a mirror image of the print
publication - plus being extremely easy to navigate. Over 85 digital
editions of McKenzie River Reflections are now available through our
online store, demonstrating our ability to produce a complete archive.
A new world of printing
Rather than printing a large number of books and storing them until sold, we'll be using the services of the Espresso Book Machine (EBM) network. http://ondemandbooks.com/publisher_program.php. There are no minimum print runs, so we can print as many or as few copies of a book as we want, when we want - on acid-free paper so the books won’t deteriorate with the passage of time.
The EBM process produces a perfect-bound paperback book complete with a full color cover and black & white interior indistinguishable from books produced by traditional publishers. EBM books are available for sale at over 30 brick and mortar popular bookstores throughout the U.S. Uploading to the EBM EspressNet sales channel provides an opportunity for in-store displays, like at Powell's Books in Portland, Oregon, and a listing on the store's website
To extend our reach even further, we'll partner with Amazon's CreateSpace for worldwide distribution on Amazon.com and Amazon's European websites. CreateSpace uses the same type of ondemand printing, eliminating the need to storehouse books before they're sold.
Thanks to non-exclusive publishing agreements, these partnerships will expose our publications to the best of both the online and brick & mortar worlds.
We have been living and working in the area for over three decades.
Both of us have served as the president of the local chamber of commerce, and
on the boards of numerous local civic organizations, as well as forming a non-profit corporation to preserve local history.
Our publications are highly regarded and help give a sense of community to residents of the area’s nine small towns. McKenzie River Reflections has subscribers throughout Oregon - and in 28 other states. In addition, we have transitioned into the social and online worlds - with pages on the web, Google+, Facebook, and Tumblr, along with daily posts on Twitter.
We also publish:
A Traveler's Guide brochure - http://content.yudu.com/Library/A1xise/2012McKenzieTraveler/resources/index.htm
And a Recreation Guide magazine - http://content.yudu.com/Library/A1vg23/2012McKenzieRiverRec/resources/index.htm
Expendituresa. Personnel or Labor Costs:
Research & writing $8,000.00
Photo processing $2,200.00
Online newspaper layouts $11,950.00
2 new Mac mini computers $1,400.00
11 X 17 scanner $1,200.00
11 X 17 printer $1,200.00
Creative Suite 6 $1,300.00
Acrobat XI $250.00
ebook publication layouts $750.00
on demand book
publication layouts $750.00
Here's a sample library of digital back issues of River Reflections that people can purchase individually - check out http://mckenzieriverreflectionsnewspaper.com/catalog
Rewards? Yes, we've got perks!
When you donate, we will follow up via mail or email to confirm contact information, T-shirt sizes, and other details needed to fulfill your perks. Once we have all of your information, we can start sending your rewards as they become available. We can even forward your perk to a friend or family member if you wish!
Other ways you can help
Even if you can't contribute dollars, there are many other ways you can get in on the action. Start by making a comment of this site - What do you think of this project? Do you have some suggestions to improve/expand it? MAKE SOME NOISE about our campaign! You can promote the NewsArk offline throughout the community: If you like what we're about and think others might too - you can promote our project online! Share our campaign on social media outlets like Facebook and Twitter by using Indiegogo's sharing options: Seriously, this is a huge help and is another great way to show you care.
* Share our campaign by word of mouth.
* Mention us in your community newsletter.
* Display our promotional materials in your store, restaurant, lodge, university, office, church, or equivalent.
* Copy the campaign URL, and paste it into an email or social media update.
* Click on the Facebook, Google Plus, or Twitter icons to share through your social media networks.
* Add a widget to your blog or personal website. Click Embed and then copy and paste the widget code.
* Send a direct email from Indiegogo.
Contact us at firstname.lastname@example.org to request any promotional material you might need/want. Please also visit our website at www.mckenzieriverreflectionsnewspaper.com
Even if you can't contribute dollars, there are many other ways you can get in on the action. Start by making a comment of this site - What do you think of this project? Do you have some suggestions to improve/expand it?
MAKE SOME NOISE about our campaign!
You can promote the NewsArk offline throughout the community:
If you like what we're about and think others might too - you can promote our project online! Share our campaign on social media outlets like Facebook and Twitter by using Indiegogo's sharing options:
Seriously, this is a huge help and is another great way to show you care.
Browse, enjoy and join our project
- Ken & Louise