Your name gets listed as a support of the project.
If there is a long line, you get the express lane. Your name gets eternally listed as a support of the project. You also get eternal love and thanks. :-)
You get a custom signed copy of Julian's Burning Man book. You also get a "Premium line cutting photo shoot". And you get your name listed large as a supporter of this project. You also get eternal love and thanks. :-)
You get a poi powered light painting shoot with Julian at his house and a signed copy of the MySQL Community book of Julian's photos. For more see http://auroralightportraits.com/
You (or your company) gets your name listed largely as a gold supporter. You may also get a logo or image shown if you wish. You also get a "premium line cutting photo shoot". If you're a company, this can be perfect for a group photo. You also get 2 custom signed copies of Julian's Burning Man book. You also get eternal love and thanks. :-)
Your sponsorship gets you a "Thanks to [Your name or company name]" watermarked in the corner of every image in the standard web gallery and Facebook gallery. You also get thanked in the final slideshow. You get a listed largely as the primary supporter of this project. You also get 5 of Julian's Burning Man books. You also get extra bonus eternal love and thanks. :-)
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This can work for a company or person. You get all kinds of stuff! You get an OMG shoot - http://OMGphotoShoot.com . 5 signed customized Burning Man books. Any photos you want at the convention. TONS of online thanks and promotion in various ways, including things mentioned above. And you get an undefined favor to be provided when it's most convenient for you.