Thank You! You've helped us get started!
Sprout Guerrilla is a new social purpose business. Our mission is to enable people to engage with urban sustainability in fun and simple ways. Moss graffiti is a great way to make a statement about urban ecology and have fun while greening your space.
By contributing to this campaign, you've helped us get started. Thank you for your support and generosity! We've begun processing your perks and you'll be receiving updates on perk deliveries soon.
Julie and the Sprout Guerrilla team.
Moss Graffiti Kits, by Sprout Guerrilla - In the News!
Canada AM: The lowdown on moss graffiti Julie Forand, founder of Sprout Guerrilla, explains how live moss is being used as wall paint in an effort to turn concrete jungles into environmentally friendly spaces.
What is Moss Graffiti?
Moss graffiti (aka, eco-graffiti or green graffiti) replaces spray paint and toxic chemicals with a moss "paint" that can grow into whatever design you shape. Moss graffiti reclaims dead spaces and transforms them into living urban ecologies.
What's in a Moss Graffiti Kit?
A Sprout Guerrilla Moss Graffiti Kit comes with a dry moss mixture, and all you have to do is add water, paint your moss artwork, and help it grow.
The mixture is made from moss and all natural ingredients, like powdered buttermilk, which help the moss grow. Painting with moss is a fun and safe activity for use by kids 6 and up.
Examples of Moss Art:
There are lots of ways to be creative with moss graffiti. Here are some examples of moss artworks:
Moss poem, by: Anna-Garforth; Moss animal, by: the real janelle
Moss car, by: Morten Flyverbom; Moss tree, by: Jill Fehrenbacker
About Sprout Guerrilla
Founded on the principles of sustainability and effective environmental design, Toronto-based Sprout Guerrilla seeks to green the world’s urban centres, one blank wall at a time. As part of our “I ♥ my city” campaign, we're inviting urbanites across Canada and the United States to become guerrilla gardeners. Sprout Guerrilla's Moss Graffiti Kits provide all the materials and instructions necessary for you to take up guerrilla gardening and 'paint' or transplant your own moss masterpiece and make your city green with moss.
What We Need:
$25,000 Raw Materials [moss, powdered buttermilk and other natural ingredients, packaging]
$3500 Start-Up Expenses [incorporation, trademarking, legal fees]
$2000 Website Development [design, coding, hosting]
$5600 Marketing [videography, product photography, press kit, social media]
$1400 Business and Office Expenses [domain fees, storage, office supplies]
$12,500 Staff [administrative assistant, production assistants]
Our supply and distribution chain is set up. We need funds to begin ordering the materials, and then we can make and ship your perks.
If we raise $50,000 by selling moss graffiti kits alone, that's enough moss art to cover over 2083 sq ft of concrete jungle and absorb emissions of 2896 sq ft of busy road. *see "Why It Matters" below.
Stretch goals: Funds raised in excess of $50,000 will go towards funding community moss wall projects ($6000 spring 2014) and developing the second generation of Moss Graffiti Kit packaging made with seed paper!
Note: This campaign will receive all funds raised, and fulfill all perks even if it does not reach its goal.
I ♥ My CityThe premise of the campaign is simple: moss hearts are “painted” in public spaces, creating an eye-catching synthesis of art and nature. And to make this painting process as easy as possible, we've created a line of just-add-water kits that provide you with all the tools necessary to create their own moss graffiti masterpiece.
Completely customizable, easy to remove, and ecologically sound, Sprout Guerrilla art is a practical and beautiful way to make a powerful statement about urban ecology.
Why It Matters
Thankfully, Sprout Guerrilla moss graffiti is not only aesthetically beautiful, but environmentally friendly. It's actually has a positive impact on the environment!
Here's the science:
“A calculation of the absorption of particulate matter by the moss in relation to the exhaustion of particulate matter:
A= Busy road = 14 g/m2 exhaustion of particulate matter per year
B= Moss = 20 g/m2 absorption of particulate matter per year
A/B = 0.7 m2 of moss is needed to neutralise the emissions of 1 m2 of a busy road.
This calculation is based on ideal conditions for the moss.(The data used in this calculation are based on a research project from the University of Bonn, led by Biology professor Jan-Peter Frahm, with moss mats on the side of the road. Possible deviations from this data are not excluded.)” Green Facade Design.
* Conversion: 1 m2 = 3.28 ft2
The organic matter supported by moss graffiti metabolizes airborne pollution (such as CO2 emissions) and creates a permeable organic layer that slows the flow of water and reduces the harmful effects of storm-water runoff. As a result, the urban ecological system is healthier, and, in turn, beneficial to human health and wellness.
Moss Graffiti Kit
Sprout Guerrilla Moss Graffiti Kit comes with a dry moss mixture, and all you have to do is add water, paint your moss artwork, and help it grow. The mixture is made from moss and all natural ingredients, like powdered buttermilk, which help the moss grow. Painting with moss is a fun and safe activity for kids 6 and up (use parental discretion).
Each kit contains enough moss mixture to create a 1 sq.ft design. Painting with moss requires care so it can grow and mature into the artwork you created.
Select the location and surface wisely. Moss can grow on vertical and horizontal surfaces, but the material needs to be porous. Wood, brick, concrete, or dense soil are generally good options. This type of moss (sheet moss) thrives in shade. It can tolerate partial sunlight – but not direct afternoon sun! It also needs to be kept moist in order to grow, so check up on your artwork regularly to spritz it with water if needed.
The best time to 'plant' your moss artwork is in moist seasons, like Fall and Spring. Moss needs a chance to mature before it can survive extreme weather. Once the moss is mature, it can handle harsh weather conditions, even drought. The moss will simply stops growing and become dormant until favourable conditions return.
- Single Kit @ $24 (Total perk value: $34 incl. taxes and shipping)
- 3 Kits @ $70 (Total perk value: $89 incl. taxes and shipping)
- Moss Party/12 Kits @ $275 (Total perk value: $328 incl. taxes and shipping)
- Classroom Special/24 Kits @ $800 (Total perk value: $1000 incl. taxes and shipping)
- 50 Kits to Moss My Business @ $1200 (Total perk value: $1500 incl. taxes and shipping)
Greener Shipping Method:
In support of greener transport and local small courier businesses, we're going to use local bike couriers from your city/town to deliver the perks.
For smaller orders we're aiming to have your perks shipped by the end of November. Larger orders will be shipped in the new year. Spring or Fall are the best seasons to make moss art, so you'll get your kits in time for peak moss painting season 2014.
Free shipping for orders within North America.
International Contributions, please add $18 shipping + handling.
Don't worry if you're not artistic, we're sending you a stencil with each kit! Whether you stick to the included Sprout Guerrilla stencils, or branch out with your own designs, our kits will help you beautify, and greenify, your community.
Moss Heart Kit
If you would like to join our movement and show your ♥ for your city, order the Moss Heart Kit! This kit comes with a mature moss heart that you can transplant instead of paint. Each kit contains a 1 sq.ft moss heart. The same Tips apply to this kind of moss artwork (see above) , but this method is less messy and takes less time to establish itself onto the surface you chose.
- Single Kit @ $24 (Total perk value: $34 incl. taxes and shipping)
Feature Perk! Includes 3 Moss Graffiti Kits, "You Know You Make Me Wanna Sprout" tote bag, and 3 stickers. It's the only perk with stickers included!
bag details: 14.5" wide x 15.5" high. Straps and inside pocket. Made with organic cotton canvas. Made in Toronto, Canada: sewn by Pigeons&Thread production studio and screen printed by Peace And Cotton.
- Feature Perk @$98 (Total perk value: $122 incl. taxes and shipping)
"My Green City" Book
"Back to Nature with Attitude and Style," (Editors: R. Klanten, S. Ehmann, K. Bolhöfer)
This book presents inspiring work from around the world that is bringing nature back into our cities. For everyone who has an interest in a more responsible and environmentally friendly lifestyle, this entertaining and socially relevant book makes it clear that we can design our urban future in a way that's green, innovative, vibrant, and constructive.
Teach your students about the importance of green living. This package includes 24 Moss Graffiti Kits and the "My Green City" book. Sprout Guerrilla speak to the kids about urban gardening and lead a moss art activity.
Sprout Guerrilla is located in Toronto, Canada, but I can telecommute (or travel to you're classroom far if expenses are paid for separately).
(Total perk value: $1000 incl. taxes and shipping)
Moss My BusinessGreen your workplace! This package includes 50 Moss Graffiti kits, plus the "My Green City" book, providing you with everything to need for a memorable staff party or team-building session. The kits make great gifts!
(Total perk value: $1500 incl. taxes and shipping)
Custom Packaging Artwork
Want customized kits? If you provide us with a 300dpi jpg file and add $100 perk to your contribution then we can add your logo to one panel on the packaging. This add-on great for the larger perks: 'Moss My Business' or Moss my Community'.
Moss Murals Designed Just For You
Award-winning illustrator Gary Taxali will design a moss mural for you! His style, inspired by vintage comics and advertising art, is repurposed with the goal of communicating the ironies and comical essence of popular culture.
Design Your Own Moss MuralIf you prefer to make your own moss mural design, we can send you all the materials and framework to make your own moss mural wall hanging. Or, if you prefer, Sprout Guerrilla can facilitate a mural design workshop to help you create your own moss artwork.
This is a great team building exercise and the finished mural make a great wall hanging for your workspace or client lobby. Moss art is sure to start a conversation and inspire!
Email us with desired mural dimensions and we'll create a custom perk for you. firstname.lastname@example.org
Donate a wall! If you have a blank wall that you would like to fill with a community moss art project, please let us know!
Other Ways to ♥ Your City
Use the IndieGoGo share tools to spread the word about this campaign and help make it happen!
Supported by: Founded by a SheEO!
SPROUT GUERRILLA, SPROUT GUERRILLA & DESIGN, and the MOSS HEART DESIGN are trademarks of Sprout Guerrilla. © Sprout Guerrilla 2013. All Rights Reserved. Other trademarks and materials are those of their respective owners.