Mobile Mental Health Game - Empathy Skills & Training

A fun, challenging multi-platform 2D game with special mental health-related challenges to solve.
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Healthy Minds Canada
Gaming
Toronto, Ontario
Canada
1 Team Member

Thank you for your contribution to our campaign.

Next steps for the HMC game:

In April 2014, Healthy Minds Canada launched a crowdfunding campaign with a goal of raising money and awareness about our first in a planned series of fun mobile games designed to improve empathy and teach coping skills around mental health issues in youth ages 9-16.

Our campaign closed at 11:59pm on May 1st.  Thanks to your generosity, HMC raised just $5,757 (two people donated $450 via cheques), which covered the costs of developing the prototype.  It’s not a secret that this is not quite the amount that we had hoped to raise.  However, we were thrilled with the amount of support we got from you in the form of blog and article posts about our game, page views, tweets and re-tweets, and Facebook posts, shares and likes.

Have a look at our numbers:

1,681 Unique Indiegogo Page Hits (5,594 total)
4,400 people e-mailed
470 Tweets & 420 Facebook Shares resulted in 483 Social Media Referrals
65 people donated a total of $5,757
(2 people donated $450 via cheques)

While HMC was busy promoting this campaign, our developers, Mojility, were busy building a “game within a game” called “The Distractinator.”  It’s designed to promote focusing on a single given task, which may help people with a variety of mental health issues (ADHD, Anxiety, Depression) who often find external stimuli easily distract them.  In this app, the user is must focus on a particular stimulus (a shape) while disregarding other external stimuli (other shapes). It will be available on the iTunes store and Google Play for free; HMC will provide a link to it once it is available. While we work on finding funding for our Anti-Bullying game, we’d like to offer you this game as a thank you for supporting our campaign.

HMC is still committed to provide a safe, online tool that facilitates a process of thinking about situations and experiences that can help the user explore, learn, build resilience, and become a responsible, compassionate citizen in their off-line lives and over the next few months, we will be reaching out to potential partners and sponsors for our first game.

Why Healthy Minds Canada is entering the Mobile Game space:

Many of you know that HMC hosts pan-Canada Youth Summits and, over the past five years, results have clearly shown that young people are very eager to talk about and learn about mental health issues.  At these summits, youth learn from other youth that it’s OK to talk about mental health issues and that asking for help is not a sign of weakness.  But we have also learned that it can be difficult to apply such teachings into their own lives.

So we decided to create something that can combine a teen’s passive coping skills – such as tuning out and playing video games – with active coping skills which include learning strategies that help actively process the physical and emotional stress that is part of life.

HMC understands that young people have smart phones, use them constantly, and love games!  And games can provide a safe environment where it is OK to make mistakes and explore options while seeking solutions to a variety of challenges teens and young adults face in their daily lives.

Our games will be designed to help teach users what it feels like to have a mental illness – thereby improving empathy, ways of coping if they do have one, and tips and suggestions for healthier living.

In short, Healthy Minds Canada is still committed to finding and providing innovative ways to help young people learn about, and live with, mental illness.


Healthy Minds Canada: Building Empathy With Mobile Games

  • 47% of Canadian parents report having a child victim of bullying
  • 89% of Canadian Teachers say bullying & cyberbullying are serious problems in schools
  • At least 1 in 3 adolescent students in Canada have reported being bullied recently

Lower empathy levels have been linked to increased frequencies of bullying behaviours in youth.

We are asking YOU to help us raise funds to develop our first game of a series of mental health mobile apps. This first game/app will be designed to increase empathy in the user through a variety of scenario-based challenges and mini-games, and will deal with the subject of bullying.

Why does empathy matter in bullying prevention and coping?

A variety of research has shown that building empathetic skills and levels in youth can affect positive changes in behaviours, specifically in relation to a reduction in the frequency of engaging in bullying behaviours.

The app, which is aimed at 9-16 year-olds, will reward players with points that can later be deemed as currency at a variety of online stores for goods and services enjoyed in everyday life. Additionally, Pollara (a polling research company) will periodically survey the user as the game progresses, using the results to analyze and gauge the changes in empathetic responses. As additional incentive, points will also be rewarded to complete these surveys.

HMC will be offering this app as a FREE download. 

But it won’t be developed without your help!  So please, donate today!

*All Canadian donors will receive a charitable tax receipt for their contribution(s) following this campaign. 


Press Coverage

Healthy Minds Canada Is Putting the Spotlight on Youth Bullying With New Game (Betakit.com)

Keeping Minds Healthy: Bullying Prevention Games & More (BullyingEpidemic.com)

“As the husband of a high school guidance councillor, I’ve had the chance to see the very real impact that bullying has not just on victims but also on their family and friends. We have a responsibility as adults and role models to do everything within our power to protect our kids. As parents, we know that we owe our kids a brighter and safer future than the one we inherited. I’m honoured to add my name to the list of those supporting this initiative by Healthy Minds Canada. We can never do enough to end bullying because we are always reminded that one victim is one victim too many.”

"Empowering young people to become effective agents of change in their communities is essential if we want to improve behaviours of future generations. Healthy Minds Canada is working to do just that through the development of a new mobile game that is designed to raise empathy and teach coping and preventative skills."

"Really interesting. The app looks fascinating. Good luck!"

 - Roman Krznaric, founder of the world’s first Empathy Library and author of Empathy: A Handbook for Revolution.  His blog, dedicated to empathy and the art of living, has been featured in the media around the world.



Our Goal:

HMC is seeking YOUR support to help reach our goal of $45,000.

Any money raised over and above the goal amount will be put towards future levels/challenges. 

In addition to donating financially – or if you cannot afford to donate – another awesome way you can help us is to spread the news about this campaign! Please share the links displayed at the bottom of this page with your network. Let them know about our campaign and our game.

What Your Money Will be Used For:

The money will be used to pay for the development of what will be the first in Healthy Minds Canada’s new mobile game ecosystem.

The single biggest cost will be for the development of the game itself, but funding will also be used for a portion of the marketing (like the video you see on this page), and all the other costs that a video game start up will incur. HMC has already invested $6,000 into the development of the game’s prototype.

If Healthy Minds Canada exceeds our $45,000 target by $1,000-$3,000, the extra money will go to enhancing the artwork of the game and making revisions post-testing and prior to final market. We may also do some additional marketing to reach a wider audience.

Please note that if HMC does not meet the $45,000 goal, 100% of contributed funds will still be used for the project, however development of the game will be delayed.


If Healthy Minds Canada exceeds our goal by $3,000-$40,000 we will put this funding towards our next level or game, which will focus on Depression or Anxiety.

If HMC exceeds our goal by over $40,000 we will be able to being development of the second game in our gaming ecosystem.

Contact us about the HMC game:

Technical Questions: Stacey Vetzal – stacey[at]healthymindscanada.ca

Other inquiries: Katie W. Robinette – krobinette[at]healthymindscanada.ca

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Bullying & Empathy Quick Facts

  • 47% of Canadian parents report having a child victim of bullying
  • The rate of discrimination experienced among students who identify as LGBTQ is three times higher than heterosexual youth
  • At least 1 in 3 adolescent students in Canada have reported being bullied recently
  • Girls are more likely to be bullied on the Internet than boys
  • 89% of Canadian Teachers say bullying & cyberbullying are serious problems in schools
  • low empathy levels have been linked to increased frequencies of bullying behaviours

About Healthy Minds Canada

Healthy Minds Canada (HMC) is a national charity that raises funds to support research and education and raise awareness about mental illness and addictions. Since 1980, HMC has funded 400 research projects at 42 universities and teaching hospitals across Canada.
Find This Campaign On
$5,307CAD
raised by 65 people in 1 month
12% funded
No time left
$45,000 CAD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on May 1, 2014
Select a Perk
  • $1CAD
    HMC game download (All Donors)

    All donors will receive a download of the game once development is complete.

    6 claimed
    Estimated delivery: September 2014
  • $2CAD
    Twitter Mention

    You'll receive a Gratitude Tweet from HMC.

    0 claimed
  • $10CAD
    Name the Game

    Earn a chance to name the HMC game! We’ll send you a special e-mail that you can respond to with your entry (and a Gratitude Tweet from HMC).

    2 claimed
  • $20CAD
    Donor Wall

    Recognition on our Donor Wall on the HMC web site (and a Gratitude Tweet from HMC).

    6 claimed
  • $30CAD
    Early Bird Handbooks!

    Early Bird: The first 100 donors will receive PDF versions of each of our three When Something's Wrong Handbooks (mental health reference books, one of each for the Workplace, for Families, and for Teachers)

    16 out of 100 claimed
  • $50CAD
    Handbook PDFs

    PDF versions of each of our three When Something's Wrong Handbooks (mental health reference books, one of each for the Workplace, for Families, and for Teachers)

    1 claimed
  • $75CAD
    Annual Report

    Your name will appear in our annual report (and recognition on our Donor Wall, and a Gratitude Tweet from HMC).

    13 claimed
  • $250CAD
    Handbooks

    Copies of our When Something’s Wrong series handbook for Families and for Teachers – contains coping strategies which will provide clues to the game’s challenges (and of course, your name will appear in our annual report and on our Donor Wall, and a Gratitude Tweet from HMC).

    1 claimed
  • $500CAD
    Game Beta-Testing Team

    Be part of our beta-testing team, and we’ll throw in an HMC t-shirt for you! (your name will appear in our annual report and on our Donor Wall, and a Gratitude Tweet from HMC).

    1 claimed
  • $750CAD
    Brain-Sensing Headband

    Be part of the beta-testing team with the Interaxon Team using the Muse brain sensing headband – this will allow you to monitor, and, more importantly, reduce your stress and anxiety levels as you use it. And keep your own Muse headband! (your name will appear in our annual report, on our Donor Wall, and a Gratitude Tweet from HMC).

    1 claimed
  • $5,000CAD
    Character, Logo, Silver Dinner

    You get a character named/modeled after you, two tickets to our Silver Dinner in Toronto, and have your company logo branded on the game itself. (And your name will appear in our annual report and on our Donor Wall, and a Gratitude Tweet from HMC)

    0 out of 4 claimed
  • $10,000CAD
    Silver Dinner Table

    Become an Healthy Minds Canada Innovation Sponsor at our 2014 Silver Dinner. Includes a table for 10 and a ¼ page program recognition and more!

    0 out of 5 claimed
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