20121118194038-meritindie2

Merit - Fashionable Products That Help Kids Get To College

Merit creates fashionable products that help disadvantaged youth get to college by donating 20% of revenue to fund college scholarships.

Merit's Indiegogo Campaign Has Concluded But You Can Still Grab Merit Product At MERITGOODNESS.COM Today!

 

Thank you so much for your awesome support! Here's the difference you made during the campaign:

 

 

Who We Are & What We Do

Explains Merit

 

What's This IndieGoGo Campaign About 

Merit's goal is to become the leader in cause-related fashion. The point of this IndieGoGo is to raise at least $30k in funds so that we can produce our debut launch collection and provide college scholarships for deserving underserved youth around the country. We have 26 days to do so. Our STRETCH goal is to become the most funded IndieGoGo campaign of all time, earning perks of $5 million, which would raise $1 million for underserved youth. Those who contribute to this campaign will be the very first to earn their Merit badge of service and proudly wear Merit.

 

Our Why

Every 26 seconds, a kid in America drops out of high school

"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation." - John F. Kennedy

Every 26 seconds, a kid drops out of high school in America. That's over 7,000 students a school day. 1.2 million students every year. Young people who drop out of school are much more likely to be unemployed, living in poverty, incarcerated, unhealthy, and single parents. Unless graduation rates increase, nearly 12 million students will likely drop out over the next decade, resulting in a loss to the nation of $1.5 trillion.

These drastic statistics that paint a dark picture of America's decline in education over the last 40 years go on and on. They're even more apparent in urban areas and among minority students. And sometimes it feels no one is really paying attention. We're consumed with the economy. We're consumed with national security or healthcare. But what about our children? What could be more important than ensuring that our young people, our future, are equipped and provided the proper opportunities and tools needed to take the reins when called upon to lead our country? 

 

The Project

Merit is cause design. We create fashionable products that help disadvantaged youth get to college by donating 20% of everything - not just our profits, but our entire revenue line - to fund college scholarships. Each product purchase indicates how much is donated and what impact that donation carries to youth in need.

20% of your purchase funds college scholarships

 

Look Good

By designing and producing products that embody Incredible Freshness, Amazing Comfort, and Little Effort, Merit spreads our big idea on the heads, arms, legs, and backs of every day citizens! Menswear designer Nzimiro Oputa, top 3 finalist on NBC’s Fashion Star, designed our debut launch collection. Nzimiro's story (Detroit native who taught himself to sew) connected with our story so much that collaboration was a must. After Nzimiro came on board, his impeccable vision and creativity brought together a collection that's extremely accessible, comfortable, and wearable. Merit X Nzimiro Oputa is an undeniably special launch collection, and we wouldn't have wanted to work with anyone else. 

 

Do Good

Our cause is youth & education. In addition to 20% of Merit's revenue funding college scholarships, it's important for us to help improve access for underserved youth to gain college admission. We've launched FATE, our very own motivational and education enrichment program with the Jalen Rose Leadership Academy in the city of Detroit, preparing underserved youth to embrace their education and become world-class citizens (Learn more about FATE here).

Through FATE, and partnerships with nonprofits across the country - we ensure the students you're supporting through Merit product purchases, graduate high school and are college bound.

 

Feel Good

Supporting this IndieGoGo is a win-win.

Wearing Merit, you're not only feeling good about what you have on, you're feeling good about what you're giving. What it means, what it embodies. That together, we all can play a role in helping kids fulfill that private hope and dream to get to college.  

 

Enable Good

Finally - Merit is a badge of service. It's an identifier.

Anytime you see that badge, just know it represents being a part of a special community of fashionable do-gooders.

 

Merit IndieGoGo Perks

Just A Note About The Indiegogo Platform: You will receive a survey from us at the close of the campaign where you will have the opportunity to specify which styles, colors, and sizes you would like (a sizing chart will be made avaiable). You will also provide a shipping address at this time. To order multiple products, you'll have to choose the highest level perk tier out of the products you desire, and then add the amounts of the other products (perk levels) to your pledge total.

$20 Merit Coin + Button Pack

This custom designed Merit coin won't buy you much... except happiness! And we might as well throw in an exclusive die cut button pack (4 buttons) for good measure. (Add $3 for US/Canada shipping, $8 for international orders)

 

$26 Tees 

ANY ONE SHIRT: You'll get any one tee that you desire! You can get multiple tees from this perk level by adding $26 to your pledge for each additional tee. For example, if you wanted three tees (and you live in the US), you would choose this perk level, and pledge $86 ($26 X 3 tees + $8 flat rate shipping). International shipping is a flat rate of $15.

Merit Way (Available in S – 2XL)

Galaxy Blue – 100% Organic Cotton

Gray – 50% polyester, 25% cotton, 25% rayon

Coral – 100% Organic Cotton

 

More Than Conquerors (Available in S – 2XL)

Heather Black – 50% polyester, 25% cotton, 25% rayon

Black Aqua – 50% polyester, 50% cotton

Navy – 50% polyester, 50% cotton

 

Believe (Available in S – 2XL)

Truffle Green – 50% polyester, 50% cotton

Burgundy – 100% cotton (3XL Available)

Gray – 50% polyester, 50% cotton

 

Merit (Available in S – 2XL)

White – 50% polyester, 50% cotton

Navy – 50% polyester, 50% cotton

Athletic Gray – 50% polyester, 25% cotton, 25% rayon

 

Badges (Available in S – 2XL)

Black – 50% polyester, 50% cotton

Gray – 50% polyester, 50% cotton

Army – 100% cotton (3XL Available)

 

 

XXVI (Available in S – 2XL)

Gray – 50% polyester, 25% cotton, 25% rayon

Blue – 50% polyester, 25% cotton, 25% rayon

Cranberry – 50% polyester, 25% cotton, 25% rayon

 

$35 Notebook

If you're a bird, I'm a bird Allie. Grab this classic, custom designed soft cover notebook, which is an ideal companion for all your million dollar ideas, sketches, and notes! Add additional notebooks by pledging an extra $35 per notebook. Add any tee by pledging an extra $26 each. For example, if you wanted a notebook and three tees (and you live in the US), you would choose this perk level, and pledge $121 ($35 notebook + $26 X 3 tees + $8 flat rate shipping). International shipping is a flat rate of $15.

Black

 

$50 Merit X Ebbets Field Flannels Hat - Limited to 100

Classic Snapback. Old school meets new school and vice versa. Large "M" felt applique emblem. Throwback cap and jersey specialists, Ebbets Field Flannels, provide the impeccable craftsmanship. THIS ITEM WILL NEVER BE REPRODUCED, thus this is your only chance to grab it, and it's limited to 100 pieces. Add additional hats by pledging an extra $50 per hat. If you want to add a tee or a notebook, add the amount of that particular perk tier to your pledge. For instance, if you wanted 2 hats and a tee, you would choose this perk level, and pledge $134 ($50 X 2 hats + $26 tee + $8 flat rate shipping). International shipping is a flat rate of $15.

 

$60 Crew Neck

I'm down with the Merit crew and it feels so good. This french terry sweater is beyond comfortable and its subtle patch detail makes this perk a must have. Just throw it on, no thinking or effort necessary, and GO! Add additional crew necks by pledging an extra $60 per crew. If you want to add a tee or a hat, or another perk tier, select this perk level and add the amount of that particular perk tier to your pledge + $8 flat rate shipping. International shipping is a flat rate of $15.

Available in S-2XL

Coral

Blue

 

$65 Henley

The Cool Collared Henley. Most Henley's don't come with collars. That's why you aren't most people. You're a part of a special community of fashionable do gooders. 100% soft cotton on this one. Add additional henleys by pledging an extra $65 per Henley. If you want to add a crew neck or a hat, or another perk tier, select this perk level and add the amount of that particular perk tier to your pledge + $8 flat rate shipping. International shipping is a flat rate of $15.

Available in S-2XL

Burgundy

Camel

 

$80 Wovens

The Ladies Love It. Two options here - one long sleeve, double front pocket, open vent, DENIM SHIRT. The other: a long sleeve, color blocked, easy collar, TWO SEAMED SHIRT. The denim is denim; the two seamed shirt, 100% cotton shirting. Guaranteed to attract eyeballs. You'll be able to pick which shirt you would like at the end of the campaign. Add additional wovens by pledging an extra $80 per shirt. If you want to add a henley or another perk tier, select this perk level and add the amount of that particular perk tier to your pledge + $8 flat rate shipping. International shipping is a flat rate of $15.

Available in S-2XL

Blue Denim

Gray-Blue Color Block

 

$85 Hoodies

Fleece Navidad & Easy Flow. Two options here - one casual, 100% cotton, EASY FLOW HOODY. The other: a color blocked, FLEECE NAVIDAD HOODY. Perfect layering pieces for sure. You'll be able to pick which hoody you would like at the end of the campaign. Add additional hoodies by pledging an extra $85 per hoody. If you want to add a woven or another perk tier, select this perk level and add the amount of that particular perk tier to your pledge + $8 flat rate shipping. International shipping is a flat rate of $15.

Available in S-2XL

Gray

Gray-Blue Color Block

 

$105 Vests

You and I have a Vested Interest in dropping the high school drop out rate. This color blocked vest is made of canvas and is sure to be one of the GO TO pieces in your closet for years to come. Add additional vests by pledging an extra $100 per vest. If you want to add a pair of pants or another perk tier, select this perk level and add the amount of that particular perk tier to your pledge + $8 flat rate shipping. International shipping is a flat rate of $15.

Available in S-2XL

Black/Dark Khaki

Blue/Blue

 

$125 The Pack X James Jeffrey - Limited to 100

You might be asking yourself, "How do I rock Merit, while safely carrying all of my most essential necessities?....hmmm..." We have an answer: The Merit Backpack! Sturdy canvas takes care of the safe part. A simple & smart design (Fits 15 inch Macbook Pro) you can't deny by James Jeffrey takes care of the rockin it part. And subtle patch detail on the front of the pack guarantees you a place amidst all fashionable do-gooders. Add additional packs by pledging an extra $125 per pack. If you want to add a tee or a hat, add the amount of that particular perk tier to your pledge. For instance if you wanted a pack, a tee, and a hat, you would choose this perk level, and pledge $209 ($125 + $26 tee + $50 hat +$8 shipping). International shipping is a flat rate of $15.

Black (Fits 15 inch Macbook Pro)

 

$130 - All 6 Merit Tees - Limited to 26 people!

You can grab all 6 Merit Tees from our debut launch collection for the price of 5 tees! Be 1/26 to get this awesome deal. There's just something about being first! No shipping costs on this perk either!

 

 

MADE IN THE USA

We're very excited that Merit's entire debut launch collection will be manufactured right here at home, in the United States of America (with the exception of the Merit Coin + Notebook). 

 

Stretch Goals - Bonus Prizes

As we reach certain levels of funding, we've got some very special prizes and exclusive products that will be added to the campaign! These awesome surprises will be revealed if and when the drive gets close to unlocking them. (See the graph below to stay up to date.) Next goal, 11k in funding! Let's do this!

 

 

Just The Two Of Us

The ball's in your court. We've spent the last year and a half working to ensure that Merit, from its cause, all the way to its product, is remarkable. The very thing that people want to purchase, put on, and share with the world. Product that's worthy to wear. We strongly believe in the power of community, and the tremendous impact one individual can make when it comes to educating our youth. Our truest test is now. We've designed, we've sampled, and we are ready to go into production. All we need is you! Here's what we'll be able to do with your support of the Merit IndieGoGo:

  1. Purchase all our fabrics at production quantities
  2. Meet production minimums and place our first production order. (Made right here in the USA. It does help to know how many to make :))
  3. Ship out all rewards safely and soundly. (#3 will lead to all of your friends consistently asking, "Where did you get that?")
  4. Contribute to an awesome cause

 

Disclaimer:

Sourcing materials - One of our brand attributes is Amazing Comfort. We've worked very hard to ensure that we are making Merit products with high quality materials/fabrics, from reliable sources. However, we've currently only purchased sample fabrics and cannot 100% ensure that our production fabrics will be exactly the same composition/colors. We've got great leads on production fabrics and will do our very best to match things up perfectly, but we do want to make sure we are up front about that.

 

Merit Extras

For those who want to know a little bit more about who we are and what we do, we got you! Take a look at the following materials to give you a deeper look into Merit's mission to become the leader in cause-related fashion while greatly impacting youth and education across America.  

  1. Merit Brand Lookbook
  2. FATE Video - A recap from our official launch of the FATE Program

 

Will You Join Us? Here's how you can:

  1. Buy Merit Perks!
    1. We have 8 amazing perks that you can contribute to and buy right now.
    2. If you help us reach our stretch goals, new perk levels, colorways, and prizes will be added!
    3. Don’t forget, the amazing menswear designer, Detroit native, and NBC’s Fashion Star finalist, Nzimiro Oputa, designed Merit’s debut cut-n-sew collection! 
  2. Get Your Friends & Family Involved!
    1. Share our project link, http://indiegogo.com/merit, with every single person you know!
    2. We've even already written your tweet for you - Send A Tweet
  3. Follow Our Updates On All Social Networks:
    1. MeritGoodness.com
    2. Facebook.com/MeritGoodness
    3. Twitter.com/MeritGoodness
    4. Instagram.com/MeritGoodness
  4. Join Merit
    1. Travel to www.MeritGoodness.com and join our growing community by providing your email address!
    2. Stay apprised of all things Merit (i.e. receive e-newsletters, learn about progress, the team, and special offers)

 

Contact Us

Please reach out to us if you have any questions. We understand that this entire process of selecting perks can be a little confusing, so we want to speak with you to help guide you through the process. You can email me (dmerritt AT meritgoodness DOT com) or Kuhu (ksaha AT meritgoodness DOT com) personally at any time throughout the day and we'll get back to you as soon as we can. Or you can even call us! It would be awesome to hear your voice. Please do not hesitate to reach out with questions/comments. We're here for you to make sure you are comfortable supporting us through Indiegogo.

Call Us At (248) 973-7769

 

Merit IndieGoGo FAQ

Where do I indicate styles, colors, sizes of the products I want?

You will receive a survey from us at the close of the campaign where you will have the opportunity to specify which styles, colors, and sizes you would like (a sizing chart will be made available). You will also provide a shipping address at this time.

 

I don't understand how to order these perks. Can you help me?

Of course. Just watch this step-by-step tutorial video, which explains how to purchase one perk, more than one of the same perk, and multiple perk levels. CLICK HERE TO WATCH THE VIDEO

 

Can I get multiple products in different sizes - say, if I want to buy someone a gift? 

Yes! You'll be able to indicate the size info in the survey we will send to all contributors at the close of the campaign.

 

I didn't put a shipping address anywhere, how will you know where to send it?

Worry no more! You will have the opportunity to provide your shipping address at the close of the campaign, when we will send out a survey to collect that info, along with your product(s) style, color, and size selections. 

 

When can I expect to receive the products I've ordered?

Once our campaign closes we will begin the manufacturing process for all products ordered. To guarantee the sweetest, highest quality product, we anticipate products to be in your hands by March, 2013. We think we can get it done sooner, but to be safe, we're saying March 2013.

 

Are these products available anywhere else?

Nope! This debut collection is curated specifically for our IndieGoGo campaign  supporters. 

 

What percentage of my contribution goes toward college scholarships for underserved youth? 

20% of all our revenue will go toward college scholarships for underserved youth through our FATE program and partnering programs around the country. 

So, let's say you buy a tee at the $26 perk level -- $5.20 of that $26 contribution will go toward our cause!  

 

I'm a liiiitle confused about shipping costs. Can you clarify?

$8 - flat-rate shipping for all orders within the US*

$15 - flat-rate shipping for all international orders*

 

*The coin and button-pack is the only exception:

$3 shipping for US orders

$10 shipping for international orders

 

The product I want says it's "Currently Locked." What does that mean?

Certain products will remain locked until the campaign reaches a certain level of funding. For example, if you would like the locked "Merit Way" tee, the campaign will have to reach $______. 

 

Are these the only colorways available? 

Yup! Available colorways are indicated in the perk description. 

  

Which products are available in a 3XL?

Tee: Badges in Army

Tee: Believe in Burgundy

 

No women's clothing!? 

Not for this campaign, but there are still women's options! Check out any of our tees in a smaller size, a notebook, or hat. Or, there's always the option of buying a gift for the men in your life :). 

 

Who does your photo/videography? 

Photography - http://alvynmaranan.com / Videography - http://www.benjamindell.com 

 

I still have unanswered questions! How do I ask them?

Shoot Dave (dmerritt AT meritgoodness DOT com) or Kuhu (ksaha AT meritgoodness DOT com) an email a or give us a call at (248) 973-7769 - we will get back to you as soooooon as possible.

 

December 20, 2012 - Less Than 2 Days Left + Bonus Prize Added

There's less than two days to make Merit happen. And it will. Are you prepared for one of the most epic finishes to an Indiegogo Campaign in history? We know you are! Make a contribution and continue to spread the word to friends/family - http://indiegogo.com/merit

We hit $7k in contributions pretty rapidly, which is so sweet! Again, we can't thank you guys enough for your generosity and support. Our goal is to ignite youth for education across the country and you guys are helping us realize this. 

So everyone that has and will contribute in the future at the $26 perk level or higher, will receive the Merit coin with their order. There’s nothing that you need to do, we’ll just throw it in your box and call it a day! Next Bonus Prize - 11k!

 

December 18, 2012 - 3 Days Left To Get To 30k + Merit Holiday Gifting

There's only 3 days left to make Merit a reality! So let's act and contribute now. We can do this. Let's shout this on top of a mountain! Spread the campaign link to friends/family - http://indiegogo.com/merit

Have no fear, Merit gifting for the holiday season is here! We’ve been hinting at it, and now it’s a reality. You may not be able to wrap a box with a sweet Merit woven or hoody for your loved ones, buuuut you will be able to present them with a complete Merit lookbook, and special message detailing all the good the purchase brings. Print out our Holiday Lookbook and give it to your special loved one. They'll completely understand why it's worth the wait. http://meritgoodness.com/Merit_Lookbook_Holiday...

 

December 12, 2012 - The Pack & Special Tee Perk Is Here!

Now that we are ten days away from our deadline, the Merit Backpack has been added as a $125 perk. Check below for specifics on this beauty. Limited to 100 pieces. We've also added a $130 perk, where you can grab all 6 Merit tees for the price of 5. Yeah buddy! This special is limited to 26 contributors. If you were to get all 6 Merit tees separately, it would be $156 (a $26 savings). Check the Merit product perks below for details.

 

December 7th, 2012 - Bonus Prize Added

We hit $4k in contributions, which is beyond awesome! Again, thank you so much for your generosity and support. We can do absolutely nothing without you guys and love you for believing in our mission and product to impact youth and education.

So everyone that has and will contribute in the future at the $26 perk level or higher, will receive this bonus 5-badge pack with their order. There’s nothing that you need to do, we’ll just throw it in your box and call it a day!

Our next stretch goal is 7k! And it's another bonus prize. Let's do this!

 

December 5th, 2012 - Merit X Ebbets Hat Perk Level Added

We've added our special collaboration hat with Ebbets Field Flannels as a $50 perk level. Scroll down to see this instant classic. This item will never be reproduced and is limited to 100 pieces! When we reach $4,000, everyone is getting something added to their contribution.

 

Team on This Campaign: