Check out this funny video by our friend Sammy!
What is it?
Melo Meditate is a shot drink; it is the opposite to the standard energy drink.
It's made up of fruit juices, primarily grape with some peach and a dash of lemon. It also has a herbal extract from a powdered mixture of lemon balm, valerian root and chamomile, and we add some natural grape flavouring to boost the taste. The herbs are all restaurant quality.
We believe that the ingredients in Melo Meditate work to reduce stress, enhance mood and help you focus. We combined three traditional herbs and our favourite fruit juices with the aim of combating everyday stress (without drowsiness).
How does it taste?
It tastes like a multi-layered grape juice, with herbal undertones that are not too strong (we made sure to cover up the bitter taste of the root). The herbs are the main reason for the effect, though the overall structure of the drink seems to help.
We're Mark and Robin, brothers and recent University graduates.
We recently started working life and are amazed at how stressed everyone seems to be.
We go through our days surrounded by angry workers on long commutes, colleagues fretting over unnecessary deadlines, and people rushing for the exit as the day ends. Looking around we always notice a sea of stressed out people. We want a drink designed to help take the edge off.
The shelves in the stores around us are stuffed with coffee products, artificial energy drinks, natural energy drinks and even energy shots, but little to help people wind down except a stiff drink (not the healthiest option on a Monday night).
We were skeptical of the potentially harmful effects and addictive chemicals found in most relaxing solutions, and wanted a simpler alternative. We hit the kitchen, and after months of research and testing, by using a mixture of natural herbs, natural flavourings and fruit juices; Melo Meditate was born.
We've been developing Melo after work every evening and weekend, getting the tube from the offices to the kitchen and working late into the night (when the drink didn't put us to sleep!). Then heading back into the office for an early start with powder and sticky fruit juice on our suits!
Our holiday days have been spent driving to the corners of the country, meeting farmers, labellers, bottlers, and boxers (the cardboard kind).
We've been lost, confused and sometimes we think even dreaming as we talk to country farmers about purple sloths and meditating drinks!
People were sometimes left confused as to whether we were sloth activists, want-to-be drink producers or mad men (they sometimes step away slowly…)
Regardless of whether this project gets funding, we want to thank all the great people we've met and had the pleasure of working with, especially Harry, Oliver, Jessica and Pete (the amazing design students who helped put this together) and Adam (who created that awesome sloth-filled video).
We now have a full method for getting our product out there. We don't want to repeat the video, but we have everything set up and ready to go...we just need your help!
If we get funding from backers like you, we can start shipping our shot for everyone to enjoy, and soon (hopefully) you will find Melo Meditate in a store or bar near you!
We want Melo Meditate to be available in independent stores, supermarket chains, restaurants, and bars.
We have already contacted various places that are interested in carrying our product (we just don't have one to show them!).
We're still a startup getting off the ground with no product, so we're asking for a little help to make this vision a liquid reality!
Risks and challenges
We are all set up and ready to go but taking the drink from a kitchen to a factory has complications. We need to concentrate the herbal extract further than we have previously done, this could slightly change the flavour. We will test it first and are confident it will still be Melo.