MADNESS Movie - A Gamer's REAL Journey into Artificial Reality

Filming her REAL LIFE journey deeper into Artificial Reality than anyone has ever gone before...
Marty Thomas
4,550 Facebook Friends
Los Angeles, California
United States
10 Team Members

After seeing "me" as a game character inside the 'Resident Evil ORC' video game, defining questions about my "Duel Realities" have consumed me. This film will capture what happens when I go deeper into Artificial Reality.

When I became a game character, my experience with Artificial Reality opened a doorway for me to cross into. Immersion into the ever increasing world of artificial reality now and in the future is becoming a very real option for all of us. This move is a journey Deeper into Artificial, Augmented and Virtual Reality than anyone has ever gone.

It is my hope that my film will be an important sociological tool to help clarify the impact of how artificial reality directly effects humanity, our culture, our way of communicating, our way of interacting and our way of life. What will happen in our very near future?

Your donation of any size will help fund my passion project, a film that explores a relatively unknown side of the gaming industry. For millions of us, gaming is more than just entertainment. It is our way of life.



  • Travel with me on my quest to go far into the depths of Artificial, Augmented and Virtual Realities. In essence, defining Reality itself.

  • In my time working within the gaming industry, I have been lucky enough to gain amazing access to some of the industry's most well known game designers and executives. I'm already coordinating with these Vanguards of the industry to get us the highest level, behind-the-scenes access to the many new technologies and breakthroughs that define the worlds of Artificial Reality.
  • I will be spending time with some of the coolest top inventors, technicians, engineers and scientist to uncover the surprising and strange broad new uses of Artificial Realities that are being planned for our very near future, It's true, Artificial Reality is already pushing into our world. How will it affect us in the next 20 years?
  • Also I'll be looking INWARD to gain insight as to how immersing myself into the artificial reality of gaming distracted me from a devastating personal tragedy, but also helped me to overcome it.

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We are asking for your help in raising $70,000 so we can produce this film with the highest production value. To film MADNESS, we will incorporate state of the art camera systems, cutting-edge Visual FX platform animation and industrial illustrations in a truly cinematic presentation by top industry professionals and brilliant underground talent.

We have some great perks for you guys, most of which are limited edition and only availible through this campaign - they're posted below and on the right of this page so check it!


RACHEL LARA Hearthstone Trading Card - VERY Limited Edition - Yours for ONLY a $5 donation to the cause!

Lo- Res SAMPLE BELOW: You receive a perfect HD Quality Trading card

SOLD OUT - EXCLUSIVE PERK! "Drink Me Curiosity Charm"

Drink this and you will enter Altered Reality just like Alice did. High-quality and handmade. Wear it as a pendant charm or we can send it with no chain - with just the cork for use as a displayed "curiosity" that glows-bright-in-the-dark. STATS: 18 inch chain with heart clasp, jar glows for hours. Cork sealed with high-grade epoxy, glass jar with glow resin (no liquid). Specify "with chain" or "no chain". Yours for a mere $60. contribution to the cause!

Drink Me Curiosity charm - SOLD OUT

Official Hand-Signed MADNESS Movie Poster - yours for $75. PLUS you get all the other previous perks - Awesome!

Get a brand-new, hand-signed copy of Rachel's Video Game!! Rachel is actually IN this game as "Marissa 'Tweed' Ronson" the Bad-Ass Assault Rifle Wielding Game Character. Yours for a mere $125. donation to the cause. BAM!

SOLD OUT - Exclusive MADNESS LIGHT-UP Crew Hoodie - made ONLY for this campaign is yours for $150 donation to the cause - these are def legit. Please specify PINK, GREEN or BLUE LED LIGHTING and SIZE.

Hoodies SOLD OUT

MANY MORE Special Perks to the Upper Right------------->

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Besides partnering with Rachel to create this exploration into the affects and future of artificial realities, a portion of the proceeds generated from this completed film through domestic and international distribution will go to charities that promote gaming and new technology for younger disabled children and to St. Jude's Children's Research Hospital. 

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If we surpass our funding goal far enough, we will be able to hire a very well-known, A-list star that we know to do this film's voice-over.




Rachel Lara

A popular gamer, gaming personality and actress, Rachel Lara is regularly a featured panel speaker guest at many of the industry's biggest gaming conventions including Comic-con and SXSW.  Rachel Loves the Universe of gaming and spending as much time as she can with other fellow gamers.

She is the video game character, "Tweed" in CAPCOM'S "Resident Evil: Operation Raccoon City" video game. In addition to shooting "MADNESS" Rachel currently is starring in two movies for Lionsgate Entertainment. 

Rachel has now signed on to become the star character in a ground breaking new major label video game - that announcement coming soon. 


Marty Thomas (director)

Marty Thomas has directed numerous award-winning movies and several national commercials. Marty directed a feature film "Killer Holiday" for Lionsgate Entertainment in 2014, after filming "MADNESS", he will go into production his new thriller movie "Run" January, 2015.

Marty has produced/directed many national ad agency television commercials including spots for Wrigleys Corp., Sizzler Restaurants, Del Monte Corp.,  E!Television Networks, NBC/Universal, Lionsgate Entertainment, Harley Davidson, MTV Networks, Greenpeace and Amnesty International.

Marty has also directed more than 250 MTV music videos over the years working with many great music/MTV icons including Xzibit, Tupac, Method Man, Redman, Ice Cube, Eazy-E, Sway, Taye Diggs, Chris Rock, Madonna, Snoop Dogg and hundreds more. His projects have garnered 9 American Grammy-Award nominations and received numerous nominations and wins from VMA Awards from around the world.


Alyssa Firman (producer)

Alyssa Firman has worked as Senior Producer for Patagonia since 1997. She has written, produced and/or executive produced over 400 Patagonia videos  on 6 continents. She has developed creative concepts for global marketing and production, wrote scripts and assembled the right people to film in many diverse situations. Her experience covers all facets of production utilizing the latest filming technologies and environmental practices. Alyssa particularly enjoys conducting in-depth interviews and has had the chance to work with some of the worlds biggest names in extreme sports and innovators in science and technology. A peek at Alyssa's work:


Terry T. Miller (director of photography)

Terry T. Miller has been the Director of Photography of more than 350 regional and national television commercials, 35 international corporate documentaries, 30 MTV/BET music videos and is currently in production filming reality television programs for both Bravo Networks and The Discovery Channel. Terry has led as Post Production Supervisor of several high-profile national campaigns, most notably with Reggie Bush, SUBWAY, and Fresh Buzz. Terry's National client list includes Hersheys, Subway, Jack In The Box, Olay, Lacoste GOLF, NBC/Universal, Lionsgate Entertainment, Monkey Kingdom U.K., and Disney.

In addition to shooting "MADNESS", Terry is slated as Director of Photography of the feature "American Paradise" currently in pre-production with principal photography
beginning January, 2015.


Find This Campaign On
raised by 81 people in 1 month
28% funded
No time left
$70,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 23, 2014
Select a Perk
  • $5USD
    Rachel Lara Hearthstone Card

    Only available for this campaign, Rachel's Limited Edition Warcraft Card is your for $5 - you're supporting Rachel AND get it exclusively in an HD digital download!

    3 claimed
  • $15USD
    Special Video From Rachel

    Every contribution helps and for $15 you will receive a special video message from Rachel Lara. You will also get the limited edition BTS photo pack!

    8 claimed
  • $30USD
    MADNESS Digital Download

    Get the full digital download of Rachel Lara's MADNESS. Indiegogo supporters will receive their copies of the movie before anyone else. Includes the special video message from Rachel and the limited edition BTS photo pack!

    19 claimed
  • $50USD
    DVD + Signed Trading Card

    Get your own DVD of Rachel Lara's MADNESS including premium added content on this special DVD version ONLY. This very special perk includes an original, hand-signed "Rachel Lara MADNESS" Gamer Trading Card. These never-seen before cards are brand-new, genuine Twin Galaxies Trading Cards with an exclusive, limited run for this campaign only. Also includes the special video message from Rachel and the limited edition BTS photo pack! Add $10 for International Shipping

    5 claimed
  • $75USD
    Signed Poster and Shout Out!

    Your generous contribution nets a limited edition MADNESS movie Poster hand signed by Rachel Lara. In edition Rachel will personally lovingly thank you on her social media platforms. Also includes the exclusive DVD, the signed Rachel Lara Trading Card, the special video message from Rachel and the limited edition BTS photo pack! Add $15 for International Shipping

    8 claimed
  • $125USD
    Get Rachel's Video Game!

    Get a brand-new, hand-signed SPECIAL EDITION of Rachel's Video Game RESIDENT EVIL: OPERATION RACCOON CITY!! Rachel is actually IN this game as "Marissa 'Tweed' Ronson" the Bad-Ass Assault Rifle-Wielding Game Character. Yours for a mere $125. donation to the cause. BAM! Add $15 for International Shipping

    0 claimed
  • $150USD
    Your Name in the Credits!

    We think you deserve a credit in this movie and for $150 you got it! Your name will be featured in the special thanks section of the movie credits. Includes ALL previous perks! Add $15 for International Shipping

    6 claimed
  • $250USD
    Skype with Rachel Lara!

    Your personal fifteen minutes with Rachel, talk gaming and artificial reality with Rachel, only a few of these are available. Includes ALL previous perks except Glow potion. Add $15 for International Shipping

    0 out of 5 claimed
  • $500USD
    Associate Producer Credit

    See yourself in the front end credits as Associate Producer alongside Rachel, the director and producers of MADNESS. Includes ALL previous perks! Add $15 for International Shipping

    0 claimed
  • $1,000USD
    Appear in the Movie!

    Join Rachel on screen and be in this movie! Because we have to keep our script secret we aren't able to specify exact details about your appearance, but definitely you and your name will appear on screen in the main body of the film. Includes all previous Perks! Add $15 for International Shipping

    2 out of 5 claimed

    WB Studio Lunch with Rachel!

    Rachel will take you on a private golf cart tour through Warner Brothers Studios and Back-lot. You will have a power lunch at the exclusive WB restaurant at a table with Rachel. This is good for two people so bring a friend if you want and don't forget your camera! You also get Associate Producer credit on the movie. Must have valid picture ID to enter the studio lot. Includes all previous perks (except 'appear in the movie'/transportation to LA not provided). Add $15 for International Shipping

    1 out of 1 claimed
  • $10,000USD
    Be Executive Producer

    It doesn't get any bigger than this: YOU will be Executive Producer on the front titles of the movie. You also will receive access to the film set and hang out with Rachel Lara and the crew. Includes all other previous perks (except 'appear in the movie'). (For set visit you'll provide your own transportation to LA).

    1 claimed
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