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Like became just another commodity, waiting to be cashed. But it does not have to be that way. Like is part of our Human Nature, Like is Free. Like4Real!
Dadara ™
5 Team Members

We did it! We reached the fundraising goal for Like 4 Real ! This is totally awesome and we Like AND Love you all, but Like 4 Real will not stop once the Like is burned...... It will rise like a Phoenix from its ashes and continue its journey and mission in the real world, so any funds raised over our goal in last day still left will help us to continue our mission!


Your Spiritual Path to Enlikement.

What happens if Facebook vanishes into the digital ether, or the Spring of Eternal Likes dries up one day?

It's Time to Like4Real
We live in an excitingly chaotic time, where we are witnessing the transition from an industrial to a digital existence. Everything we thought we knew has become the new unknown, and our social, political and economic structures are continuously being redefined. Many of us now fine tune our core values, and interpersonal relations under the bluish light of our computer screens. The question is, can social media strengthen our real physical and emotional bonds as human beings, or will they disrupt our social structures, turning us into Like-clicking autistic zombies?


The Petri Dish
This is why we think that the barren plains of a desert - still largely untouched by the virtual tentacles of the world wide web - is the ideal place to explore the roles and values of Liking each other. Every year, Black Rock Desert plays host to 60.000 people from all round the world. They gather as a community with a radically participatory ethic, based on inclusion.  Everyone is a participant - no spectators allowed. It's a place where the time always seems to be 'now', and connecting with other people is serendipitous. There's no need to 'check in' and find each other through Facebook or Foursquare. The festival in the desert is called Burning Man, and "Like4Real" will be Amsterdam artist Dadara’s sixth art installation at the event.
dadara projects BM

The Project
The Like4Real project brings human interaction and human relations back to where they belong, from its virtual realm to its natural reality.

he likes me he likes me not

We believe that society needs to focus on real actions and intentions, rather than the symbolic reward bestowed on things by a mouse click.  We must never forget that the real rewards of Liking bloom within ourselves and inside our communities. Clicktivism is not Activism.

Will we be able to Like if Facebook vanishes into the digital ether? What if the Spring of Eternal Likes dries up one day, will we go bankrupt because of our investments in accumulating Likes?

Will society ever look beyond the algorithms, which form the Soul of Likes, and rediscover the act of Liking deep inside our own selves? Or will we start panicking and become clueless when we can’t express our Likes anymore with one click of a button.

The Installation
The installation is a big open-shaped Golden Like symbol, which stands on a massive black altar-like structure, with six big steps leading up to the Like. Each step is 2 feet high, and serves as a place to sit and chill and/or mingle.

A second flight of smaller stairs in the middle of the structure leads up to the Like symbol. These have one feet high steps, and visitors will be requested to take off their shoes before entering the installation.

Like 4 Real at night

On Friday night, the Like symbol will be burned, and thus will be given back from its virtual realm to its natural reality.

After its burn, as a Phoenix emerging from hot ashes, Like4Real will rise to become an ongoing project in the real world, where we aim to explore the various facets of our real and virtual relationships.

Your Help
Of course we hope you will Like this project, but Likes alone won’t make this happen, we need money as well, so hope you will contribute by adding a monetary value to your Like.

The Artist

Dadara has built some big interactive art projects in previous years as well, such as the Fools Ark, a wooden threemaster shipped from the Netherlands to the Nevada desert and then burnt, the Burning Greymen, an altar surrounded by 140 paper mache Greymen, Checkpoint Dreamyourtopia, the Exchanghibition Bank, a traveling bank booth offering its Customers Spiritual Karma Laundering, and the Transformoney Tree, a tree covered in real banknotes.

Like 4 Real

In our perception Like has become the new Gold, however it has lost its real value and meaning. Like became just another commodity, waiting to be cashed.

But it does not have to be like that: Like is an inherent part of our Human Nature, Like is Free!

Like 4 Real!


Your Perks

Like 4 Real T-shirt

Like 4 Real shirt

Like 4 Real banknote
Like 4 Real banknote
Like Mandala Shirt
Like Mandala shirt
Like 4 Real original sketch
Like 4 real sketch
sketch 2



Find This Campaign On
raised by 205 people in 2 months
107% funded
No time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 8, 2013
Select a Perk
  • $1USD
    Virtual Like

    Since you Like us we will Like you.

    9 out of 10000 claimed
  • $10USD
    Black and White Like

    Receive a nice collection of black and white Dadara Like-drawings in your email. Use them as your desktop, share them on Facebook, or print them out for your kids to color them in.

    24 out of 1000 claimed
  • $20USD
    Sticky Like

    Receive Like stickers in your mailbox, so you can spread your Like 4 Real in the Default World.

    22 out of 500 claimed
  • $25USD
    Real Like

    Makerspace Bridgewire in Reno decided to help us giving this Indiegogo campaign an extra energy boost by donating a bunch of lasercut silvery shiny Likes for you to help you Like 4 Real!

    7 out of 20 claimed
  • $35USD
    Paper Like

    Receive Like banknotes in your mailbox, so you can add some value to your money for those people and initiatives which you Like. These Like banknotes are small pieces of artmoney, printed with details in holographic foil and numbered, and part of Dadara's Exchanghibition Bank project.

    43 out of 250 claimed
  • $40USD
    Personal Like

    This Personal Like means your name will be engraved and become part of the Golden Like! Instead of your own name you can also choose the name of someone special who you Like or Love. After the ritual Burn of the Golden Like your name will continue its journey of Enlikement amongst the clouds... You can visit your own Personal Like on the Playa, but we will also take a photo and mail it to you from the desert, so you can show your personal Like to others and share it on Facebook.

    12 out of 75 claimed
  • $50USD
    Cotton Like

    T-shirt with the Likevolution design. Wearing this T-shirt will show that you are a member of our Like Tribe.

    32 out of 80 claimed
  • $75USD
    Ashes to Ashes, Like to Like

    We will Burn the Golden Like and thus bring the act of Liking to where it belongs, from its virtual realm to its natural reality. After Burning Man the project will rise like a Phoenix from its ashes to become an ongoing project in the real world. And you can get some of these magical ashes with this perk! And of course we will send those ashes to you in a specially designed Like4Real package.

    2 out of 30 claimed
  • $100USD
    Silver Like

    T-shirt with our full-color Like Mandala design. Wearing this T-shirt will show that you are a member of our Like Tribe and your Like Chakra is fully opened.

    15 out of 40 claimed
  • $150USD
    Golden Like

    Chakra mantra CD and Likevolution T-shirt and stickers.

    2 out of 20 claimed
  • $250USD
    Platinum Like

    Original Sketches of the Like4Real project (some even include coffee stains by the artist....)

    6 out of 10 claimed
  • $1,000USD

    Experience your own exclusive and unique Like 4 Real Enlikement ritual on the Playa. Get Liked as if you've never been Liked before and climb the stairs to Like Heaven....... (including all of the above described perks) The chance of a Liketime! Includes all other perks.

    0 out of 2 claimed
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