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Leaf in the Press:
Trend Monitor - Crowdfunding Spotlight: Leaf – The Cleverly Innovative Tea Maker
Ayudos - Keyway Innovations Introduces Leaf Tea Maker on Indiegogo
SBWire - Keyway Innovations Introduces Leaf Tea Maker on Indiegogo
Here is the brief product spec for the Leaf Tea Maker:
Leaf Tea Maker comes in Standard and Full-Featured Versions, each equipped with many convenient features to greatly enhance your brewing experience.
So no matter what type of tea you want to make, you will enjoy great tasting tea and unique brewing experience EVERY TIME with our Leaf Tea Maker!
Secret Behind Our Innovative Brewing Mechanism
Our Leaf Tea Maker is based on our innovative brewing mechanism we invented and is patent pending. This unique circulative brewing mechanism directs heated water at the right temperature over the tea leaves to let them fully expand and release the tea essence at the optimal brewing settings.
The beauty of our innovation is that it does not use a water pump or mechanical agitator to create the necessary water flow. Also, all parts coming in contact with water are fully accessible and washable.
Not only does our innovation drastically improve product reliability, but it also enhances cleanibility and overall hygiene.
Our Leaf Tea Maker is also able to brew tea more efficiently and extract more tea essence out of tea leaves under the same water temperature and brewing time settings in comparison with traditional brewing methods (i.e. water kettle and tea pot).
Like having delicious Hong Kong style milk tea or Taiwanese bubble tea? Want to try making it yourself? But it is just too much of a hassle to make it at home and doesn't taste good anyway because traditional brewing methods can't produce strong enough tasting tea to blend well with the milk.
On the other hand, buying them from a shop or in pre-mixed form leaves you no control on (God knows!) what ingredients they put in your drink.
But with our Leaf Tea Maker and its innovative brewing mechanism, making your own favourite milk tea at home would be a breeze. We treat ourselves with making our own HK-style milk tea and other delicious tea drinks using our working prototypes every day and we just can't get enough of them!!!
Besides traditional Chinese tea types and various kinds of milk tea, the brewing settings are fully customizable according to your preference. So feel free to experiment with your favourite recipes using our Leaf Tea Maker!
While the core technical aspects are protected by worldwide patent applications, we would like to wait and reveal the full secrets of our innovative brewing mechanism to you only when we approach actual market launch. We are sure you will be surprised at the simplicity and hidden gems of our innovation then!
Project Background and Outlook
Our journey began in 2010 as an internal research project at a Fortune 500 company. After over 2 years of market research and technology development, our team has successfully developed a truly innovative tea maker, first of its kind in the world.
To further realize our invention's business potential, our team founded Keyway Innovations in 2012 and secured a licensing arrangement to bring this innovative tea maker to market with our own added innovations.
We are currently based in both Hong Kong and Shanghai, and our team consists of dedicated multinational professionals who are passionate about tea.
Funding Arrangement & Perks
Our current funding target is USD $300,000, which would cover the costs for:
- End product design (mechanical, electronics, industrial, software)
- Prototyping & tooling
- Testing & safety certification (e.g. IEC, CCC, CE, UL)
- Material and components
- Manufacturing & quality control
We are currently collaborating closely with established manufacturers and component suppliers to jointly develop and commercialize our Leaf Tea Maker.
Being the first product of its kind in the world, the startup and associated costs for our Leaf Tea Maker are relatively high. And we need to pass all the necessary household appliance safety tests and approbation procedures to ensure the utmost product safety for you (and us as well!).
But our hard work combined with your support will together make the launch of the Leaf Tea Maker on the market a reality!!!
From now to the final end product design, we estimate it would take 2 to 3 rounds of intermediate prototype design and refinement process, each lasting about 2-3 months. Then it would take about 6-8 months to go through the mass production stage. Therefore we aim to complete the entire product commercialization process within 1 year.
To show our gratitude towards your generous support and contributions, we would like to offer a wide range of perks:
- Sincere digital thanks
- First 100 supporters: Save $70 on preordering your own Leaf Tea Maker! (Pre-Launch & Standard)
- Other supporters, be the first ones in the world to preorder Leaf Tea Maker! (Pre-Launch, Standard, and Full-Featured versions)
Help Us Spread the Word for the Chance to Win a Leaf Tea Maker!
If you like our Leaf Tea Maker and what we are doing, great! We look forward to your support. Even if you may not be much of a tea drinker or are extremely satisfied with your current ways of brewing tea, you can still help us by telling your friends and family about our great Leaf Tea Maker and spread the word on Facebook, Twitter and other social networks of your liking!
- Share our Indiegogo campaign for the chance to win a Leaf Tea Maker (see below)
- Like us and follow us on our Facebook page
- Follow us on Twitter or Sina Weibo新浪微博
- Visit us at our Keyway Innovations website for updates
In appreciation of your support, we are holding a referral contest and we award the following prizes to the top 3 referrers of our campaign that resulted in the highest USD contributions as accounted at the end of our funding period (excluding all of us in the Keyway team):
- Top referrer - 1 Full-Featured Leaf Tea Maker, or 1 Standard Leaf Tea Makers plus 1 free perk of your choice under USD100
- 2nd place - 1 Standard Leaf Tea Maker
- 3rd place - 1 free perk of your choice under USD100
To take part in our referral contest, first sign up for or log into your Indiegogo account, or first contribute to our campaign, then use one of the Share Tools to share our campaign:
- Copy the campaign URL and paste it into an email or social media update
- Click on the Facebook, Google Plus or Twitter icons to share through your social media networks
- Add a widget to your blog or personal website. Click Embed and then copy and paste the widget code.
- Send a direct email from Indiegogo
There's More! Share Our Campaign for the Chance for Free Shipping and Handling!
For our campaign contributors, if your referrals resulted in USD contribution of any amount, we will pay your applicable shipping and handling of your paid perk! To participate, please follow these guidelines:
- Select your perk and pay using Paypal (sorry, direct credit card payments cannot participate)
- Share our campaign (see above)
- Notify us through email of your intention to participate
- For every referred contributor, you will receive free shipping and handling per paid perk item as refund to your Paypal account
For details, please contact us.
We can't wait to share our great Leaf Tea Maker with you and we really look forward to your support to make this happen!