Launch Raw Luv Bar

From Law to Raw! This campaign is a launching point for Raw Luv Bar: a snack celebrating naked food and starting fresh.
Essie Hayes
29 Facebook Friends
New York, New York
United States
1 Team Member


Raw Luv Bar Story:  Raw Luv Bar was created in my home kitchen because I wanted to make a healthy snack for my mother and I.  Mom and I are both chocolate lovers; Therefore, cocoa a must have ingredient!  My goal was to make the bars both delicious and highly nutritious.  I combined some of my favorite oatmeal toppings (chia, hemp, flax and pumpkin seeds) with raw cocoa, nuts and dried fruit to achieve that goal.  No added oil, No added sweeteners, and the bars were still a big hit with mom!

Mom and I managed to save some of the bars to enjoy later.  A couple of days later, I shared a few of my homemade snack bars with my acupuncturist, Tracey Byer, as a thank you for healing my wrist.  During my next visit to Olo Acupuncture, Tracey encouraged me to start a snack bar business because she loved that the bars were yummy and healthy.  She also informed me that the owner of Olo Acupuncture, with whom she had shared the bars, was interested in ordering the bars as an office snack.  

As a result, I began distributing samples of the bars to friends, businesses in the community and retailer stores.  In about three weeks, several establishments began expressing interest in placing orders:  a boutique hotel, a local Harlem heath food store and Harlem Skin Clinic.  

Raw Luv Bar - Progress:

I have formally registered/established the company; Obtained my Food Protection Certification; Secured shared commercial kitchen space; Developed Raw Luv Bar in two flavors:  Chia-Cocoa & Hemp-Seed Cocoa; Hired a wonderful artist who designed Raw Luv Bar's logo and package labelRequested quotes for full nutrition analysis; Filled an order of snack bars at a boutique hotel to be gifted as a preferred customer amenity; Held a tasting at Harlem Skin Clinic; and participated as a food sponsor at a Health Harvest event presented by Amy Height at From The Ground Up Wellness and Yoga Instructor, Randi Zinn.

About Me:

I am professionally trained as an attorney, but my true passion is food, especially chocolate.  For the past several years I have worked as an advocate for jazz artists and legal analyst.  For a several reasons (none of them very good) I had convinced myself that the timing for becoming an entrepreneurial foodie would be much later.  In the meantime, I dreamed of starting a company that honored my food journey.

My travels began in an effort to combat severe adult acne and family history of diabetes. It has been 12 years since I made the shift from processed junk foods to whole and nutrient rich foods.  It was a win-win for both my skin and my overall health. Thanks to the joy of sharing food and enthusiastic tasters I know that now is the time for a new kind of bar-- Raw Luv Bar!

Goal - What We Need:  I am raising funds to successfully fill requested orders as well as bring new business into the fold.  The most immediate requirements include:

  • Commercial equipment (food processor/blender)
  • Ingredients in bulk.
  • Professional food cutting tools.
  • Digital food scale.
  • Larger package sealer.
  • Product labels.
  • Nutrition labels.
  • New & Improved packaging.
  • Ultimate goal:  Eco-friendly packaging.
  • Professional website designer.  

What You Get:

The joy that comes from knowing that you helped grow an exciting new start up; a company that plans to share that energy, Samples of Raw Luv Bar and other great perks!  Check out the Raw Luv Bar rewards on the right.

Impact:  The success of this project would mean:

  • Full launch of Raw Luv Bar.
  • Turning quotes received for required supplies & services into action.
  • Filling of requested orders.
  • Acquiring new business.
  • Building online store.
  • Development of new recipe concepts.
  • Partnering with and supporting other small businesses.
  • Hiring local employees.

Other Ways You Can Help:  Share!  All help is appreciated and valued.  If you cannot afford to give financially that's totally understandable.  You can still help by spreading the news of Raw Luv Bar's campaign through Indiegogo's share tools (see below).

Find This Campaign On
raised in 1 month
19% funded
No time left
$6,500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on March 5, 2014
Select a Perk
  • $4USD
    Snack & Skincare Bonus

    Chia-Cocoa Bar and Discounted Skin Care Services at Harlem Skin Clinic. Purchase any campaign perk including this one (chia-cocoa bar) and receive over 50% off a Facial or Brazilian wax at Harlem Skin Clinic. Here's how it works: Present confirmation of your Raw Luv Bar campaign contribution to Harlem Skin Clinic and receive the following discounted services: $47 Facial (full price $95); or $20 Brazilian (full price $50)

    0 claimed
  • $5USD
    Design & Sample New Flavor

    Have your say in this relationship:. Give your input on the development of Raw Luv Bar’s new flavor and be one of the first to sample.

    2 claimed
    Estimated delivery: April 2014
  • $10USD
    Fall in Love Sampler

    Fall in love by the bite: Raw Luv Bar bites. Sample each delicious flavor.

    3 claimed
    Estimated delivery: April 2014
  • $20USD
    Half Case of Snack Bars

    Love by the case: 6 Raw Luv Bars, 3 of each flavor.

    7 claimed
    Estimated delivery: April 2014
  • $30USD
    Half Case of Snack Bars & Tote

    Get carried away: 6 Raw Luv Bars, 3 of each flavor and a stylish canvas tote.

    3 claimed
    Estimated delivery: April 2014
  • $40USD
    One Week Snack Supply

    Love your snack for the week: 7 day supply of Raw Luv Bars.

    1 claimed
    Estimated delivery: April 2014
  • $50USD
    One Week Snack Supply & Tote

    Love your Snacks on the Go: 7 day supply of Raw Luv Bars and a stylish Canvas Tote Bag.

    6 claimed
    Estimated delivery: April 2014
  • $70USD
    Two Week Snack Supply

    Double the love: 14 day supply of Raw Luv Bars.

    3 claimed
    Estimated delivery: April 2014
  • $100USD
    Tasting Party

    Invitation to Raw Luv Bar’s NYC Tasting Party. Enjoy delicious samples, drinks, mingling, music, and receive a Raw Luv Bar canvas tote!

    3 claimed
    Estimated delivery: April 2014
  • $150USD
    1 Month Supply & Tasting Party

    Enjoy the Love: One month supply of Raw Luv Bars; and receive a Raw Luv Bar NYC tasting party invitation.

    0 claimed
    Estimated delivery: April 2014
  • $500USD
    6 Month Supply & Tasting Party

    Stay in Love Stash: 6 month supply of Raw Luv Bars. Receive a 30-31 day supply each month for six months and an invitation to Raw Luv Bar’s NYC tasting party.

    0 out of 50 claimed
    Estimated delivery: April 2014
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