Knix Wear: High-tech, multi-tasking underwear

FASHION. FUNCTION. FIT. Introducing the new standard in women's underwear - designed with women's needs in mind. Changing Underwear For Good™
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Joanna Griffiths
Fashion
Toronto
Canada
2 Team Members

New Press Logos

A special thanks to our incredible 518 pre-order supporters, including Canada's largest department store - Hudson's Bay. We can't wait to share our product with you. www.knixwear.com

We believe it's time your underwear did more.

That's why we're changing it for good.

What has your underwear done for you lately? Chances are probably not that much. We want to change that. We're committed to making underwear that’s as comfortable as can be, beautiful to behold, and technologically state-of-the-art. So that you can feel good, look great, and have the confidence to take on whatever life throws at you.

Every pair of Knix Wear features Fresh Fix Technology. A thin yet super absorbent gusset, it wicks away moisture and naturally eliminates odor, keeping you feeling fresh and dry all day long - without the feeling that you're wearing anything other than your most comfortable pair of undies. 

 

Packaging

We've created 3 lines that do whatever you're needing to do.

Whether you want to hit the gym, the nightclub, or the boardroom, there’s a pair that will sync with every aspect of your life:

Knix is our everyday basic that is anything but basic. It’s your essential pair of underwear that multitasks just as much as you do. 

Knixy is lovely lace lingerie that can go from morning ‘til wherever the night takes you. Feel fancy and fresh for as long as you desire.  

FitKnix is the ultimate workout underwear, maximizing movement and comfort while integrating moisture wicking technology throughout the garment.

 

Fashion Function Fit


The principles of the Knix Wear brand.

1. Fashion

We want to make women’s lives easier, so it’s essential that our underwear is easy to love. A big part of that is making it as beautiful as possible. Working with a well-established lingerie designer, who has experience designing for the likes of Victoria’s Secret, Gap Body, and Nordstrom, we believe our designs are just that. And, after travelling the world in search of the best fabrics, we are thrilled to see them come to life.

2. Function

We have developed an incredibly discreet and effective gusset that can be seamlessly integrated into underwear. We call it Fresh Fix Technology.  It wicks away and absorbs moisture, and eliminates odor. And with a 100% cotton top layer, it's extraordinary technology that doesn't feel out of the ordinary against your skin.

Technology

3. Fit

From demure to cheeky, we've created a range of styles that will fit yours.

  • Bikini: A classic, low-rise bottom that hugs the body with just the right stretch.
  • Thong: A less is more look with a revealing rear that’s there where it counts.
  • Boyshort: A streamlined fit that features more coverage and a snug feel.
  • NEW! High-Waist Brief: A retro fit, sitting higher on the waist for increased coverage. 

Each style is available in your choice of black or nude, and come in a wide range of sizes.   

New Size Chart

Combine that with our three different lifestyle lines, and there's bound to be a pair (or more) that you will love, love, love.

Just take a look. 

KnixKnixy

FitKnixOn top of getting your pair before anyone else, we've included some exclusive extras to thank you for your support.

The Knix Wear lingerie wash bag: keep your favorite knickers looking lovely.

Washbag

 

Minisoaks of Soak Detergent: modern care for the lingerie you love.

Mini Soaks

 

The Story:

The inspiration for Knix Wear came while looking into a more suitable underwear solution for the 1 in 3 women who experience the occasional light leak also known as stress incontinence. In the process of developing our technology, we discovered that it could be slim enough to fit into any style of underwear. And that the benefits it offered would be appreciated by more than just 1 in 3, but 100% of women. 

We want to keep the conversation going.

Launching Knix Wear is just the first step. Whether or not you're able to support us at this point, join us as we continue to revolutionize what your knickers can do.

You can find us at:

knixwear.com

facebook.com/knixwear

@knixwear

pinterest.com/knixwear

Or get in touch with us at:

info@knixwear.com

 

A Special Thank You To:

Consul Media – For the videography

Kris Goojha - For the beautiful designs

Jennifer Jansen - For ensuring our product fits just right

Workplace One - For letting us shoot on location

INSEAD Professor & Students - For your support and inspiration

Soak Wash - for providing us with some special perks 

Cristiano Morroy – For the stunning photography

Whitman Emerson – For their superb branding

And to the hundreds of women whose input has helped us get Knix Wear to where it is today.

 

FAQs:

When will my product be ready?

We are targeting a July delivery for all finished goods. We are confident that we will meet this timeline as we have been working with our manufacturing partners for a few months and have finalized our patterns and designs. 

 

When do I get to pick my size and colour? 

We will send you a link once the campaign has been completed where you can pick your desired size and colour.

 

How does the product eliminate odor?

Fresh Fix TechnologyTM features silver threading which naturally kills odor-causing bacteria. 

 

How much can the product absorb?

Every pair of Knix Wear knickers can absorb up to 3 teaspoons of liquid at any one time. The bikini and boyshort styles have a larger gusset and therefore are able to absorb even more than the thong style.

 

What kind of research have you done?

When coming up with the product requirements we did a mix of primary and secondary research. Primary research consisted of doctor, physiotherapist and continence society interviews as well as speaking with hundreds of women in person, online and via surveys. Secondary research included reading medical journals and information created by national continence organizations. 

 

Where can I learn more about stress incontinence? 

A great place to start is the resources provided by the National Association for Continence in the US. http://www.nafc.org/bladder-bowel-health/what-is-incontinence/what-every-woman-should-know/ 

 

Will Knix Wear fit me if I'm pregnant?

Yes, all of our underwear is designed to sit below the belly for a comfortable fit no matter how far along you are. But for maximum comfort, we recommend the Knix line.

 

Do you plan on making additional colours and styles available?

Yes! We have plans in the works for additional colors, sizes and styles. But we'd love your feedback, so if you have anything in particular that you would love to see, just let us know. 

 

Find This Campaign On
$60,450CAD
raised by 518 people in 1 month
151% funded
No time left
$40,000 CAD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on June 17, 2013
In partnership with
Select a Perk
  • $20CAD
    Knix Team Member/Party Invite

    Become a backer and we’ll send you a Knix Wear lingerie wash bag to keep your favorite knickers in tip-top shape AND you'll get a ticket to our May 30th Knix Wear launch party at Workplace One (our HQ) in Toronto

    10 out of 150 claimed
    Estimated delivery: July 2013
  • $30CAD
    Knix Wear Thong - Early bird

    Pick a thong from any of the Knix, Knixy, or FitKnix lines, in the color of your choice. PLUS get an exclusive Knix Wear lingerie wash bag. Size and color chosen after campaign ends via survey link. Free shipping in Canada and the US! (Add $15 for international shipping). Approximate retail value including lingerie bag, taxes and shipping is $55

    77 out of 150 claimed
    Estimated delivery: July 2013
  • $34CAD
    Knix Wear Bikini - Early bird

    Be one of the first to step into a Knix bikini, in your choice of black or nude. And keep it beautiful with your very own Knix Wear lingerie wash bag. Size and color chosen after campaign ends via survey link. Free shipping in Canada and the US! (Add $15 for international shipping). Approximate retail value including lingerie bag, taxes and shipping ($57)

    64 out of 150 claimed
    Estimated delivery: July 2013
  • $34CAD
    NEW! Knix High-Waisted Brief

    Inspired by you! We've listened and have added a new style - the Knix High-Waisted Brief. Be one of the first to step into a Knix high-waisted brief, in your choice of black or nude. And keep it beautiful with your very own Knix Wear lingerie wash bag. Size and color chosen after campaign ends via survey link. Free shipping in Canada and the US! (Add $15 for international shipping). Approximate retail value including lingerie bag, taxes and shipping is $57

    34 out of 500 claimed
    Estimated delivery: July 2013
  • $36CAD
    Knix Wear Boyshort - Earlybird

    Get a boyshort that’s got your back. Pick from your favorite line and the color you want, and we’ll throw in an exclusive Knix Wear lingerie wash bag. Size and color chosen after campaign ends via survey link. Free shipping in Canada and the US! (Add $15 for international shipping). Approximate retail value including lingerie bag, taxes and shipping is $60

    80 out of 150 claimed
    Estimated delivery: July 2013
  • $90CAD
    NEW!!! Workout Warrior 3-pack

    FitKnix are designed to maximize movement and comfort, while providing built-in highly absorbent, sweat wicking, and odor eradicating technology to keep you dry and spot-free. Includes three FitKnix items of your choice, a Knix Wear wash bag, AND a minisoak of Soak Detergent. Style, size and color chosen after campaign ends via survey link Free shipping in Canada and the US! (Add $15 for intl. shipping). Approximate retail value including lingerie bag, taxes and shipping is $140

    47 claimed
    Estimated delivery: July 2013
  • $100CAD
    NEW** Knix Fix 3-Pack

    Pick any 3 pairs of Knix Wear and we’ll throw in an exclusive Knix Wear lingerie wash bag and a minisoak of Soak Detergent. Styles, sizes and colors chosen after campaign ends via survey link. Free shipping in Canada and the US! (Add $15 for international shipping). Approximate retail value including lingerie bag, taxes and shipping is $150

    69 claimed
    Estimated delivery: July 2013
  • $140CAD
    The Thong Starter Kit

    For those loving for the “less-is-more” look. Includes 5 thongs of your choice plus an exclusive Knix Wear wash bag, AND a minisoak of Soak Detergent. Styles, sizes and colors chosen after campaign ends via survey link. Includes free shipping everywhere! Approximate retail value including lingerie bag, taxes and shipping is $197

    22 claimed
    Estimated delivery: July 2013
  • $200CAD
    Week-long Knix Fix

    A pair of Knix Wear for every day of the week: 1 Knix thong, 1 Knix bikini, 1 Knix boyshort, 1 Knixy thong, 1 Knixy Boyshort, 1 FitKnix thong, 1 FitKnix Boyshort. Whether hitting the gym or heading out on the town, you’ll have a great pair to wear. Includes a Knix Wear wash bag, AND a minisoak of Soak Detergent. Sizes and color mix chosen after campaign ends via survey link. Includes free shipping everywhere! Approximate retail value including lingerie bag, taxes and shipping ($290)

    26 claimed
    Estimated delivery: July 2013
  • $400CAD
    The Ultimate Knix Fix

    Revamp your entire lingerie drawer with this complete set, which includes all styles and colors: 1 Knix Thong, 1 Knix Bikini, 1 Knix boyshort, 1 Knixy thong, 1 Knixy boyshort, 1 FitKnix thong, 1 FitKnix boyshort – 14 pairs total, all in black and nude. PLUS an exclusive Knix Wear wash bag, AND a minisoak of Soak Detergent. Sizes chosen after campaign ends via survey link. Includes free shipping everywhere! Approximate retail value including lingerie bag, taxes and shipping ($550)

    11 claimed
    Estimated delivery: July 2013
  • $600CAD
    STUDIO PACK - Join the A Team!

    36 pairs of our FITKNIX high performance workout underwear with fierce sweat absorbing technology perfect for yoga studios, gyms and athletic teams. A client forget a change of underwear? No problem! These knickers will change their POV of what underwear can do! Also includes social media shout-outs for your studio, our 2013 lookbook, listing on our website as an official retailer and free shipping in the US and Canada. Estimated retail value $1200.

    3 claimed
    Estimated delivery: July 2013
  • $800CAD
    Retailer Multi-Pack

    48 pairs of Knix Wear high-tech knickers that your customers will simply love, love, love! We’ll help you pick the product mix that best suits your clientelle. Get ready to show your customers everything that underwear can be. Also includes social media shout-outs, a Knix Wear display case including 3 free packaged samples, our 2013 lookbook and a listing on our website as an official retailer. Estimated retail value $1600.

    2 claimed
    Estimated delivery: August 2013
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