We here at Keene Athletics are a group of like-minded and motivated individuals who enjoy being active, staying fit and living life to the fullest, and want to be able to outfit those that share our outlook with quality apparel that is functional, stylish and affordable. Our founders began with a dissatisfaction with the overall athletic apparel that were available from the major brands in the market today. They found that the apparel was always lacking in at least one major aspect, be it the comfort, the style, the fit or in its moisture wicking capability. So they came together with the aim of creating an athletic clothing line that would not compromise any of those four pillars, and to offer the apparel at an affordable price.
Our initial line of products will include high performance, 100% elastic polyester athletic shirts embedded with our proprietary EvaPro technology that will keep the sweaty side effects of physical activity at bay, and allow the athlete to concentrate on the task at hand, instead worrying about how their performance is being affected by the accumulation of their own excessive moisture.
The shirts will come in "comfort fit" and "athletic fit" designs, giving the wearer options as to what they want in terms of look, feel and performance onto their bodies. In addition, our shirts will be available in a variety of eye-catching bold colors with contrast stitching and subtly placed dynamic graphics that will depict various athletic endeavors.
The biggest challenge that Keene Athletics will face is the same as any retailer of apparel: generating sustained sales.
We have addressed this challenge head on by gauging interest from potential markets for our apparel, and have thus far been encouraged by our findings. We have already secured potential retail space at local health clubs and sporting events, in addition to receiving interest from youth sports and adult recreational leagues regarding outfitting their teams and members. We also have found contacts that will be able to market our apparel at a national level through print, television and social media. Our sales team is a group of talented and dedicated individuals that have a proven track record of conjuring consistent sales throughout their careers, and we are confident that they will be able to overcome any sales challenges that come our way.
Keene Athletics simply needs some initial capital in getting our metaphorical boulder rolling. We plan to utilize this initial funding to accelerate our manufacturing process and get our online retail presence better solidified.
We feel our our product design and quality are second to none, and will undoubtedly prove itself to consumers if given the opportunity. We here at Keene Athletics are aiming to help people to "Get Fit, Get Life!"