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Short doc takes in-depth look into country's propaganda and combats popular misconceptions of the country. Director filmed in North Korea in July 2012.
Rob Montz
1,960 Facebook Friends
DC, Washington
United States
1 Team Member

Juche Strong -- A documentary about the North Korean propaganda apparatus. is a sponsored project of Moving Picture Institute.

Most Americans are deeply misinformed about North Korea.

People tend to assume the country is wildly irrational and teetering toward collapse.

That's understandable. Decades of economic mismanagement have driven most North Koreans into desperate poverty. And the ruling Kim family's militarism and nuclear brinksmanship have left the country with few friends in the global community.

Commonsense says this is a forumula for disaster. International observers have been predicting North Korea's imminent economic implosion for over two decades.

And yet, North Korea has survived. It's still defying popular expectations.


Juche Strong provides an answer.

This film explodes the most pernicious misconceptions of North Korea and argues that the propaganda-fueled national ideology has played an integral role in keeping the country together.

The Kim regime has crafted a very specific national ideology designed to tap into the unique cultural and religious heritage of the Korean people. Juche Strong delves into the specifics of that ideology and shows how it instills a collective sense of purpose.

"Juche" is North Korea's founding philosophical precept. Roughly, it translates to "self-reliance" -- the idea that North Koreans are free from polluting foreign influences and capable of crafting a prosperous nation on their own.

The film is grounded in interviews with over a dozen prominent North Korean scholars, including Bruce Cummings, David Kang, Victor Cha, Stephan Haggard, Marcus Noland, and Suk-Young Kim.

Juche Strong also includes interviews with a North Korean defector now living in the United States and world-renowned evolutionary psychologist Jonathan Haidt. 

Director Rob Montz visited and filmed in North Korea in the summer of 2012. 

We recently finished the final cut and would love to get it out to the world. But we need financing for licensing costs and distribution. Juche Strong will premiere within just a couple weeks of the campaign ending, with public screenings-plus-director-Q/A already scheduled on both coasts. The film will also screen at several major American film festivals.

Juche Strong is sponsored by the non-profit Moving Picture Institute. Every dollar donated is tax-deductible.


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raised by 64 people in 1 month
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$4,420 USD goal
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This campaign ended on March 6, 2013
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Select a Perk
  • $25USD
    Digital Copy of Juche Strong.

    High definition download of the final film. Delivered shortly after the Indie Go Go campaign closes.

    29 claimed
    Estimated delivery: April 2013
  • $75USD
    Invitation to DC Premiere.

    Juche Strong is scheduled to premiere in Washington, DC. A prominent national think tank will be hosting the screening, which will include an extensive Q/A with director Rob Montz. There will be an after party. (Perk also includes a high definition download of the film.)

    10 claimed
    Estimated delivery: March 2013
  • $125USD
    Exclusive, Extra Mini-Doc.

    Digital copy of mini-documentary based on footage shot in North Korea by the director not included in Juche Strong. Provides a deeply intimate look inside the country. Includes scenes of the director eating gasoline-drenched clams and drinking vodka with a group of North Koreans, playing golf outside of Pyongyang, talking to a North Korean handler about his favorite American movies, and much more. (Perk includes digital copy of Juche Strong and invitation to Washington, DC premiere.)

    4 claimed
    Estimated delivery: April 2013
  • $300USD
    Producer Credit.

    Name will be included in the credits. (Includes all previous perks: Digital downloads of Juche Strong and exclusive mini-doc, and invitation to Washington, DC premiere.)

    5 claimed
    Estimated delivery: March 2013
  • $1,000USD
    Korean BBQ w/ the Director.

    Delicious Korean barbecue with director Rob Montz. Location dependent on what's convenient for the donor. Get all your questions about North Korea -- and early 90s hip hop and corgi training and much more -- answered in person. (Includes all previous perks: Digital download of Juche Strong and mini-doc based on intimate footage shot inside North Korea; invitation to DC premiere; and producer credit.)

    1 claimed
    Estimated delivery: April 2013
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