Help Launch our new sandal line that we have partnered with Kenyan Artisan to make Eco-friendly footwear,while helping the girl child.
jokhas/ jo-kars, noun (Swahili for GEM)
JokhasFootwear is launching an eco-friendly, footwear product line that takes into big consideration our human impact on this planet. The world is becoming one unit; we are living in a world where humans are trying to watch out for each other across national boundaries. Not only must we learn how to live with each other peacefully, but we must learn to live in good accordance with the environment and always GIVING FORWARD. At Jokhas, we are setting an example of how to support the unsupported and educate the underprivileged all in an eco-friendly manner.
The Maasai Warrior in All of Us!!!
Here's our Story.
We were born and raised in Kenya. After High School, we came to the USA to further our studies. During our travels back and forth from USA to Kenya, we started noticing some interesting facts. Poverty was still rampant all over Africa, un-employment was an everyday problem, and to fix this, education has to be emphasized. Something had to be done from a grassroots level, create awareness and try and be a part of the solution to one or all of these issues. We started visiting schools, workshops and factories just to see how things operated. It is during a couple of these visits that we met Maasai artisans who made very artistic and stylish sandals using a Maasai beading tradition, some leather and recycled car tires. This was a brilliant idea; it included the African culture and eco-friendly footwear. If a Maasai in Africa can come up with an idea to be eco-friendly, why can’t the whole world be eco-friendly? All these hardworking artisans were lacking was market access and a modern design input.
This will give much need employment to the artisans in a country where the 45.9% of people live at the poverty line and empower the marginalized in society. We strive to use recycled and recyclable materials whenever possible. Our entire process is set up to eliminate nearly all the waste from traditional production. We're taking a fresh look at how sandals are produced - we're not limited by "how it's always been done" and we're free to set up the system from the bottom-up to be more efficient, more consistent, and more responsible We decided to start a social-business with these artisans for them to produce eco-friendly footwear and we will use some of the profits to address the problems that we hate to see.
Only Available During the Indiegogo Campaign
60 years ago the Universal Declaration of Human Rights agreed that education is a basic human right for all children. The question often asked, why is it that in 47 out of 54 African countries, do girls have less than 50% chance of going to secondary school?
In many countries dropout rates also increase with age as the economic and social pressures that adolescents girls face and there families face make continues school attendance unsustainable. One of the taboos which is both a social and economic issue is sexual health and reproduction. Lack of proper sanitation during menstrual cycles are particular a large problem.
Over 850,000 girls miss 6 weeks of school every year , according to UNICEF 2007 report, a girl in primary school between class 6 and 8 ( Middle school ) loses about 18 weeks out of 108 school weeks. A girl in high school (4 years) loses 156 learning days, which is equivalent to almost 24 weeks out of 144 weeks of school. Because of poverty, most use pieces of dirty rugs, cotton wool, leaves and paper. Some even wash and recycle depending on their locations (rural/ urban). These practices expose them to diseases and discomfort. Statistics prove that it is still a scarce commodity and not accessible to about 3,000,000 girls, it owing to poverty and awareness. Collectively 65% of women and girls in Kenya cannot afford sanitary pads. The period around puberty especially early teenage (13-17) is one in which many girls drop out of school or are absent from school for significant periods of time.
WATCH THE VIDEO BELOW!!!!
It takes a whole village to raise a child – African Proverb
How will your money help us?
We have the design, tooling and logistics ready to launch the production; however we don't have the personal funds to kick start a sizeable batch. We want to offer lasso at a fair price and retain the high-quality standard that we are accustomed to. If the funding campaign proves successful we will be able to place large orders for all the necessary materials: rubber, wool-felt, leather and laces. On top of that, we all have different feet! Each different size requires a unique cutting die. We have dies for a few sizes already, but we are still missing some numbers to complete the whole range, from 30 to 46 ;)
Our 5 YEAR GUARANTEE
We are very confident about our quality, that if any part of your JOKHAS sandals becomes defective under normal use (i.e. instep strap breaks off, separation between upper, outsole, and sidestrap), we will gladly replace it with a NEW pair! Simply follow our return policy procedure by mailing us your defective pair and we will send you a new one. Normal wear and tear does not qualify.
How can I be part of Jokhas.
All of our sandals are handmade and has a personal touch of its own. We are empowering artisan and at the same time, doing a social good to society by supporting and discussing social ills and how we can tackle them. To support us, click back This Project or select one of the rewards to the right.OUR PROBLEM! We understand this may be a huge concern for you. You (our backers & customers) are our MOST VALUABLE asset in your business! Without you, we wouldn't have a business. So, we want to make sure that you have the most pleasurable experience when you shop for
Thank you So much for the support! We will not let you down.