Join the VegCo Revolution

100% Plant-Based Supermarket. Now is the time for convenient, affordable, Ethical and Sustainable food choices.
Heather Francois
Phoenix, Arizona
United States
7 Team Members

VegCo is a 100% plant-based (vegan) supermarket focused on providing an extensive variety of high quality foods at truly reasonable prices. VegCo is designed to fit into roughly 12,000 square feet of space, making it the largest vegan supermarket in the United States. An optimal building in Central Phoenix, AZ  has been located with the intention to transform it into the first chic, stylish and sustainable VegCo Market.

The VegCo Mission

VegCo takes a holistic approach to sustainability and incorporates the following commitments into the market:

-VegCo will NEVER sell any foods containing animal products or derivatives, GMO ingredients, or artificial flavors or preservatives.

- A large percentage of the foods sold will be sourced from small farmers and micro growers within the community being served. This provides income to local residents and reduces the environmental impact of shipping in food from out of state/country.

Photos Courtesty of Tonopah Rob

- All foods containing common allergens will be clearly and prominently marked and carefully segregated within the market and deli/bakery. Additionally, many grocery and menu items will be gluten free, soy free and/or nut free. 

- A majority of the foods provided will be available in unpackaged "bulk" style, eliminating wasteful packaging and associated costs.

- All food waste produced in the market will be composted and utilized to grow more organic food. Customers will have the opportunity to drop off their food waste for composting if they do not utilize it in their own gardens.

- Volume pricing will be negotiated with farmers and suppliers, and the savings will be passed on to customers, in keeping with the mission to provide fresh, affordable and delicious food.

VegCo Ambiance

The upscale market ambiance will be an ideal community gathering place. VegCo offers an ample grocery store, deli, bakery, classroom, demonstration kitchen and indoor demonstration garden. It will offer a full spectrum of ingredients and prepared foods that make a plant-based diet convenient, fulfilling, fun, healthy and affordable, along with a host of helpful lifestyle and cooking classes.

VegCo Community

VegCo celebrates and caters to those who desire a plant-based diet for any or all of the ethical, environmental, social and health benefits it provides. VegCo is a membership based model that simplifies shopping for its members. There is a low annual fee, which can be waived by doing a few hours of volunteer farming with one of the local growers. Members benefit from the combination of "shopping local", "going green" and the ability to access a vast selection of vegan foods previously unavailable in any single food shopping venue in the area. The exquisite cuisine of the in-house deli and bakery, which will be open to the public as well as members, will serve delicious foods that will attract local residents regardless of diet preference.

VegCo Flagship Market

We have chosen to develop the flagship VegCo Market in Phoenix because it is our home and the community is underserved. Currently vegans, vegetarians and flexitarians (meat reducers) in this market must travel to multiple locations weekly to find the foods they want. Several items simply aren't available to the community either because they are not affordable or because they are not stocked in the local grocery stores. Based on a 2011 Vegetarian Resource Group Survey, there are estimated to be over 100,000 vegetarians and vegans within the Phoenix city limits. Our survey of  hundreds of local households has revealed a real desire for a local market that offers super fresh, environmentally conscious foods in a single, convenient location.

This first market will serve as the blueprint for the VegCo model. Based on this market's success, the VegCo concept will be developed in other communities nationally and internationally. Each VegCo Market will adhere to the principles described above, but will be unique and tailored to meet the needs of the community they serve. 

VegCo: It's more than a store. It's a statement.  
                   VegCo: It's more than a store. It's a statement.

Start-up Costs

Total start-up costs for each market are between $1,000,000-$2,000,000. We are working with a group of investors interested in building this market and expanding the model nationally and globally. Funds contributed to this campaign will be utilized toward marketing, advertising and legal costs. The main purpose of this campaign is to demonstrate demand for this concept. Contribute as little as $1, include your name and your city and let us know you want to shop at VegCo!

Funding Levels and Bonus Perks


Once this goal is reached all contributors of $10 or greater will receive a bonus 1 hour instructional video on preparing Vegan Mexican Cuisine. Muy Delicioso!


Once this goal is reached all contributors of $10 or greater will receive a bonus eBook on vegan cake decorating.


Once this goal is reached all contributors of $10 or greater will receive a bonus 3 video series on gourmet vegan recipes.


Once this goal is reached all contributors of $10 or greater will receive a bonus eBook on 15 minute meals


Once this goal is reached all contributors will receive a bonus eBook on 25 Exotic Fruits and Vegetables you may have never heard of, and interesting ways to prepare them, including guanabana, snake gourd, jackfruit, chicken of the woods mushroom, buddha's hand, salsify and more! 


Special thanks to:

Michael Mitchell, Film Producer, Editor & Special Effects Artist

Jessica Verma Photography

Rose Duncan Design

Jeff Lauffer, Veena's Garden

John Hinton & Debra Podjed, Karma Farma

Crooked Sky Farms

Tonopah Rob

Bruce & Tina Leadbetter, Stone Hoe Gardens

Taz Loomans, Blooming Rock Architecture

Courtney Auther, Cushman and Wakefield

Find This Campaign On
raised by 226 people in 1 month
3% funded
0 time left
$250,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on November 21, 2012
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Select a Perk
  • $1USD

    Your name added to the Wall of Appreciation on the VegCo Market Community Page

    21 claimed
    Estimated delivery: December 2012
  • $10USD
    Recipe eBook

    An eCookbook featuring a collection of 50 of our favorite plant-based breakfast, lunch, dinner, dessert and snack recipes, including Gnocchi and Lemon Pesto, Green Papaya Salad and Fig Strudel. Your name will also be added to the Wall of Appreciation

    52 claimed
    Estimated delivery: December 2012
  • $25USD
    Cookie Sampler and Tote Bag

    1 Dozen Cookie Sampler (Vegan, Free of Refined Sugars, and Gluten Free options available), plus 1 Custom Reusable VegCo Tote Bag. You will also receive the Recipe eBook and your name on the Wall of Appreciation

    77 claimed
    Estimated delivery: December 2012
  • $50USD
    Expanded Recipe eBook

    You will receive an eBook with 100 of our favorite recipes and complete Nutrional Profiles! Expanded recipes include Smoked Chayote with Ancho Mango Sauce, Pine Nut Cannoli. and Jamaican Jerk Tempeh and Coconut Bowl. You will also receive the Cookie Sampler, the Tote Bag, and your name on the Wall of Appreciation.

    33 claimed
    Estimated delivery: January 2013
  • $100USD
    6 Video Series and T-Shirt

    6 Video Series on plant-based culinary basics taught by renowned vegan Chef Jason Wyrick and One VegCo T-Shirt (Available in Black or White in S, M, L and XL). You will also receive the Cookie Sampler, Tote Bag,expanded eBook and your name on the Wall of Appreciation

    18 claimed
    Estimated delivery: January 2013
  • $1,000USD
    Grand Opening

    Receive an invitation to the VegCo Grand Opening Party and exclusive cooking class with NY Times Bestselling Author Jason Wyrick. The Grand Opening will be an incredible evening of fine dining and beverage pairing prepared by top vegan chefs and some really special guests. You will also receive everything from the previous levels.

    0 out of 100 claimed
    Estimated delivery: April 2013
  • $5,000USD
    Get Married at VegCo

    Get Married at the Market! We will design a special wedding reception or other festive special event for up to 40 guests including food and beverages created by our chefs with locally grown ingredients, festive decor, live music, party favors and professional photos. Choose a date after July 2013. You will also receive everything at the earlier levels.

    0 out of 5 claimed
    Estimated delivery: August 2013
  • $10,000USD
    Private Party at VegCo

    Invite up to 100 of your friends to your own catered private party at VegCo Market (once renovations are complete). You will also receive an invitation to our Grand Opening Party and everything at the earlier levels.

    0 out of 5 claimed
    Estimated delivery: June 2013
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