Jjangde

Buy or give a Jjangde basket - a product that creates sustainable change to improve schools in West Africa.
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Valerie Lemke
529 Facebook Friends
Small Business
San Francisco, California
United States
12 Team Members

Shop with your heart. Fund a Revolution.

Who knew there was so much hope in hay? Basket weaving is more than tradition in Senegal; it’s a practical necessity. For several decades, Senegalese women have refined this traditional craft, capturing the eye of artists and designers from all corners of the world. Their baskets incorporate local hays and grasses, and more recently, strips of reclaimed plastic prayer mats for color accents. The artistry is instantly recognizable, and each basket is as unique as the woman weaving it. But until now, the bulk of profits sailed far away from the towns where they were needed most. Enter JjangdeBy encouraging conscious shopping, we created a cycle of employment designed to keep resources in the communities they come from and help give children the opportunities they deserve through education. Yeah, we think it’s pretty cool, too.

How it works: one community at a time 

Our vision of a self-sustaining, scalable model began with one village in Senegal, West Africa. From here we saw that this idea had the potential to grow and serve multiple communities in need. The model is simple: local, hand-made goods employ local entrepreneurs, Jjangde connects the handmade goods from rural communities to global markets, and profits go to fund schools in the communities where the goods were made. As the schools succeed, we hope to grow across communities, countries, and even cultures. With a governing board of women from Senegal and Ousmane Gaye, Jjangde's COO and Founder, our programs are managed and owned by the people in Senegal, West Africa. 

Empowering women

The Jjangde chain of sustainability starts with women. Senegalese women have long supported families of nine (or more) on a single dollar a day. Yet, in spite of the highly coveted goods created in this tiny country, poverty and lack of education greatly diminish a dollar’s reach. In the Jjangde chain of sustainability, our “practically not-for-profit model” takes the revenue generated by sales of these artisan goods and funnels them into a cyclical employment model. Women will earn far higher wages and the power to comfortably support their families. Plus, the additional monies will directly fund schools in rural villages. 

How Jjangde baskets keep kids in the classroom

Nearly 50% of rural Senegalese children drop out of school before the age of 12, and a mere two percent of girls attend high school. With the additional income from the Jjangde model, families can send their children to school rather than keep them on family farms due to lack of resources. Because half of Senegalese adults have never been to school, this process will also help to establish a culture of formal education. Providing Senegalese children with the opportunity and culture to stay in school remains key to opening up their futures to other avenues and changing the prescribed expectations of low wages for livelihood.  

It turns out that endurance in education starts with women, too. We have an agreement with all of our artists that as long as they are employed by the Jjangde cycle, they agree to keep their children in school.  Not only that, but these baskets' profits, directed back into the community, can fund full-time schooling for over 100 children for an entire year.

What your purchase will do

When you purchase a basket through this campaign (using the reward structure on the right), the money funnels directly into the Jjangde cycle of employment. We are using IndieGoGo as a jumpstart for a process that is already in action. With a test run of baskets, we were able to fund a summer program that gave 300 students extra support for the upcoming school year. We also fully funded one year of school for 110 students. Not only that, but we developed an exchange program to strengthen the relationship between high schools in Senegal and the United States.

Now we need your help. 

If we can raise $50,000, Jjangde would be able to move into a full year’s worth of production. We would have the capacity to hire 10 women full-time, open at least two schools, and bring an inventory of 5,000 baskets to the states.

$100,000 would cover administrative costs stateside and increase the reach and impact of our design. In just one year, we could employ 20 women full-time, open several schools, and educate hundreds of  children with our sustainable community-based model.

In short, by shopping here with your heart, you will:

  • Provide more girls the opportunity to go to school
  • Help break the cycle of poverty
  • Fund community-based schools
  • Employ women and improve conditions not only for individual families, but for whole communities

Seriously, what could be better?

Join us

To date, over 50 volunteers have donated over 2,000 hours to get this project off the ground. We have thrown in $25,000 of our own money. Now it’s time to take this to the next level.  Buy a basket or buy seven. Tell your friends, and your friends of friends. Send your family our way, too. We have one month to raise $50,000, and we believe that this is 100% possible. 

When you buy goods through Jjangde, every purchase is a promise. Your generosity becomes a handshake between you and our families in Africa. But it doesn't stop here. Once we fund this campaign we need help to spread the word, to place our products in retail stores, and to promote sales through our online store. Any connections you may have, please let us know!

Our sincere thanks for helping us realize this dream. From our point of view, it combines the very best of humanity with a humble and idealized entrepreneurial spirit. We couldn’t be more proud to share it with you. 

 JOIN US & BE A PART OF

 JJANGDE'S WORLDWIDE MOVEMENT!

Risks and challenges: learn about accountability on Indiegogo

There are risks and challenges inherent in the start of any new business venture. Due to the nature of handmade products, there may be a delay in production and/or delivery. However, we are prepared to hurdle any obstacle. We have a great team in place with expertise in small business and non-profit management, marketing and most importantly, team members on the ground in both countries. Plus, we have you, the Jjangde community. With you on our side there is no complication we can't overcome. 

FAQ: have a question? 

If the info above doesn't help, you can ask the project creator directly at valerie@jjangde.com. Please know that each of your questions will be heard, but we may be slow to respond due to an increased volume of inquiries.

Find This Campaign On
$56,285USD
raised by 165 people in 1 month
113% funded
0 time left
$50,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 20, 2013
Select a Perk
  • $10USD
    Give a Classroom Supplies

    You're a giver and you care. Thank you! This option allows you to give an entire classroom writing utensils needed to focus on their studies. We will also give you a special "Thank You" on Facebook. We appreciate your dedication to helping others get out of poverty.

    8 claimed

  • $25USD
    Give a Book + Get a Book

    Send a notebook to a Jjangde student. Get an awesome Jjangde notebook yourself! This is a great starter kit for our students and really helpful to our campaign. You want to help children, so you get a one-of-a-kind notebook as a daily reminder that you helped a student go to school. You will also get a sticker for your desk, bike, bumper, or fancy new notebook. We'll post a "Thank You," and a photo of you with your new gear. Ships within the USA only

    11 claimed

    Estimated delivery: February 2014
  • $35USD
    Give a Book + Get a Tee

    Give two students notebooks needed for school and Get a Limited Edition Jjangde T-Shirt. One of our fanciest kits because people rave about our tees. You'll also give two students the resources needed to go to school. We'll also give you a wholehearted shout-out on Facebook and Twitter! Ships within the USA only

    11 claimed

    Estimated delivery: February 2014
  • $55USD
    Handcrafted Basket

    Pledge for this perk and get a small basket made by women artisans in West Africa. The even better news is hand craftsmanship ensures that no two are exactly alike so you'll be receiving a one-of-a-kind basket. You will also provide school supplies for five of our students and get a shout out on FB! Ships within the USA only

    25 out of 100 claimed

    Estimated delivery: July 2014
  • SOLD OUT

    $80USD
    Final 5 Days

    Choose this perk and get three beautiful handmade baskets! It's our final days of giving to our campaign and in our final stretch these baskets can be yours! S&H are included in the price!

    1 out of 1 claimed

    Estimated delivery: December 2013
  • $85USD
    Give and Get Package

    Give ten students supplies needed to go to school. Get a basket and limited edition t-shirt. Ships within the USA only.

    7 out of 100 claimed

    Estimated delivery: June 2014
  • $125USD
    JJANGDE PROMOTER

    We're organizing our Promoters- those that want to live In a beautiful home while shopping consciously. Jjangde Pioneers: A beautiful laundry basket for you. Exclusive Membership. Exclusive footage from our programs in Senegal. Jjangde Sticker. Facebook + Twitter Messages. Listing on our website. Laundry basket ships within the USA only

    16 out of 100 claimed

    Estimated delivery: July 2014
  • $200USD
    Final 4 Days

    Choose this perk and get this beautiful handmade basket! It's our final days of giving to our campaign and in our final stretch this basket can be yours! S and H are included in the price!

    0 out of 1 claimed

    Estimated delivery: December 2013
  • $200USD
    Final 3 Days

    Choose this perk and get this beautiful handmade basket! It's our final days of giving to our campaign and in our final stretch this basket can be yours! S and H are included in the price!

    0 out of 1 claimed

    Estimated delivery: December 2013
  • $200USD
    Only 2 Days Left

    Choose this perk and get this very basket! Shipping and Handling is included in the price!

    0 out of 1 claimed

    Estimated delivery: December 2013
  • $250USD
    JJANGDE FAMILY- Option A

    The Jjangde Family is dedicated to our mission to employ women and educate children and want to support the overall development of Jjangde as we prepare our next steps to build more schools and employ more women. Champions get a Laundry Basket our first laundry basket set in a color of your choice. You also get exclusive membership, videos, and updates. As a thanks for such generous support we will include your name (if you would like) on our website as a Champion and on Facebook.

    8 claimed

  • $250USD
    JJANGDE FAMILY- Option B

    The Jjangde Family is dedicated to our mission to employ women and educate children and want to support the overall development of Jjangde as we prepare our next steps. The Jjangde Family will sponsor two students' school for the entire year. You also get exclusive membership, videos, and updates. As a thanks for such generous support we will include your name (if you would like) on our website as a Champion and on Facebook.

    3 claimed

    Estimated delivery: July 2014
  • $500USD
    JJANGDE BOOSTER CLUB- Option A

    This is a leadership package that recognizes your contribution on our Website as a "Booster Club Member." Perks: Exclusive Membership Exclusive video clips and interviews. Get a set of three matching laundry baskets (sm, med & lg) in the color of your choice Recieve two T-shirts Receive listing on our website and socials as "Booster Club Member"

    8 claimed

  • $500USD
    JJANGDE BOOSTER CLUB- Option B

    This is a leadership package that recognizes your contribution on our website as a "Booster Club Member." Perks: Sponsor four students to attend school for the entire year. Exclusive Membership Exclusive video clips and interviews. Receive two T-shirts Receive listing on our website and socials as "Booster" Receive invitations to special Jjangde events

    2 claimed

    Estimated delivery: July 2014
  • $1,000USD
    JJANGDE LAUNCH TEAM

    Our Launch Team helps us prepare in Jjangde's development for years to come. Perks: Exclusive Membership. Exclusive videos and interviews. Receive four special-edition T-shirts. Be listed on Jjangde's website as a Jjangde Launch Team member. Social mentions.

    3 claimed

    Estimated delivery: July 2014
  • $2,000USD
    VISIT SENEGAL

    You will be a part of our Visionary Team. We want to host you for your next Senegal home stay. Want to learn about West African culture, eat local home cooked cuisine? Then this is the perk for you. Sorry flight not included but a friendly face waiting for you at the airport is a definite.

    2 out of 10 claimed

  • $5,000USD
    CLASSROOM IN YOUR NAME

    You will be a part of our Legacy Team. This level of giving will bring education to students in need for years to come; and the classroom will be named after you. And a lot of fun things above!

    1 out of 5 claimed

    Estimated delivery: June 2014
  • SOLD OUT

    $10,000USD
    BUILD A SCHOOL

    That's right- you can help us build a brand new school. With our team of awesome volunteers we would like to name our first school building after you. With this perk you will be a part of our Legacy Team. Perks: You will be providing an education to students for years to come. You will get baskets galore, videos, notes, exclusive artwork from our students, and the heart of gold award.

    1 out of 1 claimed

    Estimated delivery: September 2014
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