What do MTV and Fox News
have in common? Both were created for underserved audiences that wanted
something new; both disrupted the cable industry, and both were widely
successful. JAGTV draws elements from both, targets a similarly ignored – yet passionate and growing audience of libertarian-leaning and libertarian-curious viewers who today have almost no relevant cable broadcast products and extremely few, high quality outlets online.
JAGTV meets this market gap with cable broadcast of lifestyle, entertainment and current affairs programming that includes original content with both established media personalities and rising stars in popular formats (talk, comedy, music competition and reality).
JAGTV was born from a
desire, and a commitment, to fill the gaping hole in today’s entertainment,
lifestyle and news offerings by offering energetic, fun, and informative
programming geared toward living freer lives, questioning cultural stereotypes, and
challenging worn-out political paradigms. Our social media promotion
involves spreading our message and profile with bespoke
viral artwork to provoke and engage our followers and soon-to-be
audience across all platforms.
The current media monopoly benefits neither consumers nor the country. Young viewers are exposed to only one left-leaning political perspective, via programming such as The Daily Show with Jon Stewart, The Colbert Report and Chelsea Lately. JAGTV will leverage such popular formats – without the knee-jerk conservatism of Fox News. In fact, JAGTV will differentiate from would-be competitors like The Blaze by building ground-up on a passionate constituency of libertarians – and by shifting away from the Fox News model to one geared more toward entertainment and lifestyle.
With so many younger viewers getting news from comedy talk shows with entertainment value, we’ve emphasized entertainment as the through line unifying all JAGTV content. Programming includes talk/interview formats, both live and pre-produced, covering popular culture, current events and healthy lifestyle content, plus reality/competition.
The $150,000 sought in this round will fund activity in Phase One of a three-phase process to create a network that uses entertainment and comedy as a "Gateway Drug to Freedom."
These funds will help enable:
Further plot development: $10,000.
Big data research including focus groups to size the market for Libertarian content: $7,000.
Secure top cable veteran talent for evaluation of distribution and programming strategy: $45,000.
Support, staff, overhead and travel: $40,000.
Financial modeling: $33,000.
Social media advertising: $15,000.
Phase Two will include identification and vetting of distribution platform assets, hiring launch team, securing agreements with cable carriers, securing lease of studio infrastructure, investor road show, further pilot program development.
Phase Three will include purchase of existing network assets, full program development and hiring a full suite of production, advertising, technical, marketing and on-air talent.
It's a challenge, but America's future is at stake.