IZ REAL Marketing is a charitable organization that help promote art and culture. IZ REAL Marketing intend to collect donations through fundraising as a nonprofit organization and give out donations to winners in an online contest that support Recording Industry projects affiliated with the organization through social media. Keeping the Recording Industry alive and saving the music business from declining album sales is the mission of the organization. IZ REAL Marketing is a virtual community of music fans where they can share many ways they support performing arts and this organization by their posting patterns online. IZ REAL Marketing reward music fans with contest prizes based on their micropost. Music fans can post and promote objects of their interest such as retail receipts, pictures of purchased CDs, music reviews, concert footage, video evaluations and etc. on their personal online page to increase their chance of winning a prize from the organization. IZ REAL Marketing is also a website where talented fans can advertised their personal talent and get exposure.