ISSA by FOREO: Reinvents the Toothbrush Using Innovative WhiteTooth Technology

The gentlest, most hygienic, technologically advanced electric toothbrush on the market - introducing the ISSA™ with WhiteTooth™ technology
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Paul Peros
Email Verified
Technology
Stockholm
Sweden
1 Team Member

FOREO CONCEPTUALIZED WHAT THE ORIGINAL ELECTRIC TOOTHBRUSH SHOULD HAVE BEEN FROM THE VERY START – INTRODUCING THE ISSA™

Imagine an electric toothbrush with brush heads that are so durable they last for one whole year while remaining gentle, hygienic and effective. Imagine an electric toothbrush that holds a charge for so long, worrying about it losing power in the middle of a holiday will never cross your mind again. The ISSA™ originally designed as an at home dental solution for whitening and polishing merges never-before-accomplished functionality by integrating sophisticated WhiteTooth™ technology into its design, bringing incredible cleaning, polishing and whitening capabilities, and leaving all other electric toothbrushes in the dust. Bringing in a new era of dental care, the ISSA™ will be the first name on everyone’s lips when they think about the future of electric toothbrushes.

AWARDS

The ISSA™ has won a 2014 Silver A’Design Award for Beauty, Personal Care and Cosmetic Product Design. The Silver A' Design Award is a prestigious award given to products that have attained an exemplary level of perfection in design.

BE AMONG THE FIRST IN THE WORLD TO EXPERIENCE THE AMAZING EFFECTS OF THE ISSA™

Be one of the first to join FOREO’s Dental Revolution! Purchase an ISSA™ today and receive your order months before the commercial launch!

Early Bird version, available for a limited time only. FOREO is offering an Indiegogo exclusive discount for our Early Bird ISSA™ and ISSA™ mini Project Supporters. For those who want to get their hands on an ISSA™ model at a reduced cost, this one-time offer is not to be missed!

The ISSA™ First Edition is full-sized and suitable for adults, the ISSA™ mini First Edition is for children 8 years and older. 

                                         

SUPPORT OUR ISSA™ PROJECT AND RECEIVE THE FOLLOWING PERKS:

WHY WE WANT TO REVOLUTIONIZE DAILY DENTAL CARE

There were high hopes for the electric toothbrush when it was created in 1954. It was expected to change daily dental care with an easier, more effective way to care for the teeth. Yet the electric toothbrush never converted consumers. Despite billions of dollars spent on marketing efforts, only 31% of Americans have switched over to the electric toothbrush! Though the electric toothbrush fell short of its expectations, the design, and therefore its performance, has not significantly improved since its creation. It’s time for a change.


REVOLUTIONARY SOLUTIONS THAT OFFER INNOVATION IN 3 MAIN AREAS

FOREO has conceptualized what the original electric toothbrush should have been right from the very start - by designing the entire concept from scratch focusing on 3 main areas of innovation.

NEW MATERIAL

· Soft and flexible silicone is completely nonabrasive to make it impossible to apply too much pressure, preventing gum recession and sensitivity in teeth, both of which are the most common dental issues

· Silicone is nonporous so it doesn’t absorb any microbes for hygienic bristles

· Silicone bristles combined with high-intensity pulsations provide ultra-gentle yet effective dental care

NEW FORM

· Far more durable than standard electric toothbrushes, requires no replacement brush heads for 1 year

· Integrated battery lasts an astonishing 365 uses per each full charge and only takes 1 hour to fully charge

· Compact, lightweight and easy to take on your travels

· Vibrant and visually appealing design

NEW FUNCTIONALITY

·  Silicone bristles clean plaque in a completely different way that eliminates the issue of finding optimal pressure; these bristles use friction instead of a scratching action to effectively remove bio-film and other impurities from the mouth

·  Longer and wider brush head covers much more surface area with every stroke

·  Bi-directional brush bristle design makes it possible to clean efficiently between the teeth

·  3D flexibility in the ergonomic brush head adapts to any tooth surface and curves to the shape of your mouth to reach every crevice

THE ISSA™ RANGE 

ISSA™

The ISSA™’s 8-speed interface allows users to customize the frequency of pulsations to suit their sensitivity requirements. Every 30 seconds, the ISSA™ will pulse rapidly, indicating it is time to clean a different quadrant of your mouth, and after 2 minutes it will pulse again to signify the end of the dental care routine. The ISSA™ lasts up to 365 uses per full charge. Brush heads need to be replaced only once yearly, at a cost of $15 each.

ISSA™ mini

The child-friendly ISSA™ mini has all of the benefits of the ISSA™, with the added addition of parental controls to ensure twice-daily brushings. If the user has not brushed for over 12 hours, the sad face will appear while the happy face will light up after the user has brushed for 2 minutes. The ISSA™ mini has 2 speeds and lasts up to 200 uses per full charge. Brush heads need to be replaced only once yearly, at a cost of $15 each.

  

ISSA™ Luxe

For those wanting to indulge in the epitome of opulence, the Limited Edition ISSA™ Luxe range is for you. The ISSA™ Gold has an 18-karat gold base and comes in Royal Purple, and the Limited Edition ISSA™ Platinum has a solid platinum base and comes in Black, making these ultra-exclusive items the ultimate luxury accessory.

SPECIFICATIONS

With the ISSA™ weighing 59 grams and the ISSA™ mini weighing 49 grams, the electric toothbrushes in the ISSA™ range are less than half the weight of competing models, which can weigh up to 130 grams.

THE EVOLUTION OF THE ISSA™ 

                       

ABOUT THE FOREO INSTITUTE AND OUR TEAM 

The FOREO Institute consists of multidisciplinary specialists who are passionate about creative innovation and cutting-edge solutions. We’ve already revolutionized the beauty industry by introducing our LUNA™ range of skincare devices, and now we are offering another groundbreaking innovation to defy the existing norms within the dental industry - the ISSA™. 

FOREO'S LUNA™ RANGE OF SKINCARE DEVICES

WHY WE NEED YOUR HELP

Because FOREO believes that nothing is impossible with collaborative creation, today we present our ISSA™ project on Indiegogo; we want you to get involved in our project and be a part the process before it is available on a commercial level. The FOREO Institute is open and waiting for you to join in and support our project to see the ISSA™ revolutionize the dental industry! 

PROJECT TIMELINE

PROJECT STATUS

For the latest and most up to date information on the current status of the ISSA™ project, including internal testing results and insights be sure to check out our updates section. 

FAQ

How do the ISSA™ devices work?

Through a combination of high-intensity pulsations channeled through soft and flexible silicone bristles, ISSA™ devices effectively clean teeth and remove stains while the gentle message function stimulates blood flow on gums, leading to healthier gums and preventing gum disease.

What will the prices for the ISSA™ and ISSA™ mini be when they go on general sale?

The ISSA™ will be $199 USD, the ISSA™ mini will be $119 USD and the replacement brush heads will be $15 USD.

How often do I need to change my ISSA™ device’s brush head?

The ISSA™’s and ISSA™ mini brush head lasts for 1 year.

What clinical studies have been done to verify the effectiveness of the ISSA™ range?

The devices have undergone extensive internal testing, clinical trials are scheduled to begin in June with results and statistics available after the commercial release.

Can the devices be used with a homemade tooth powder?

Yes, ISSA™ devices are suitable to use with any toothpaste, tooth polish or other tooth-cleaning products.

How do I clean my ISSA™ product?

Wash the brush surfaces with soap and water, rinse with clean water and pat dry with a lint-free cloth or towel.

Can the ISSA™ range be placed in UV sanitation cases like other toothbrushes?

Placing ISSA™ devices in UV sanitation cases is not necessary, as their silicone bristles resist bacteria buildup.

Can I use ISSA™ products if I have mouth ulcers, tooth decay, gum disease or any other oral conditions?

We suggest that anyone who suffers from a serious oral condition should consult their dental-care professional before using an ISSA™ device.

 Which ISSA™ models come with the 2-Year Limited Warranty and 10-Year Quality Guarantee?

All ISSA™ models available for purchase - the Early Bird ISSA™ and ISSA™ mini, the ISSA™ and ISSA™ mini Beta Versions, the ISSA™ and ISSA™ mini First Editions, and the Limited Editions ISSA™ Gold and ISSA™ Platinum - all come with the 2-Year Limited Warranty and 10-Year Quality Guarantee.

What is the 2-Year Limited Warranty and how is it different from the 10-Year Quality Guarantee?

The 2-Year Limited Warranty is valid up to 2 years after you acquire your ISSA™ product. Should there be a problem during this time, a free replacement can be claimed. If your proof of purchase has been misplaced or a problem is encountered with your ISSA™ product beyond the 2-Year Limited Warranty period but still within the 10-Year Quality Guarantee period, you will be given a 50% discount on your next FOREO product purchase.

$79,189USD
raised by 587 people in 2 months
317% funded
No time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 5, 2014
Select a Perk
  • $5USD
    Project Supporter

    Be a Project Supporter for just $5 and receive exclusive access to the latest updates, as well as an invite to purchase an ISSA™ 3 months before everyone else!

    19 claimed
  • $10USD
    Special Brush Head Offer

    Order your ISSA™ and ISSA™ mini brush heads on Indiegogo and receive an exclusive discount. Brush heads will be shipped along with your original order. International shipping costs included.

    96 claimed
    Estimated delivery: June 2014
  • SOLD OUT

    $99USD
    Early Bird Offer ISSA mini

    SAVE $20 off original retail price! Order as an Early Bird and you’ll be sent an ISSA™ mini in Turquoise. It will be available as soon as the final design is finished. Offered until June 22, 2014. International shipping costs included.

    28 out of 28 claimed
    Estimated delivery: June 2014
  • SOLD OUT

    $119USD
    ISSA mini Beta Version

    You’ll be sent an ISSA™ mini Beta Version for the unique opportunity to be the very first to try this revolutionary new concept. On top of that, you will also receive updates, news and offers, including 5 x Exclusive Invites to the pre-commercial sale 3 months prior to release! We will contact you after your order has been placed to confirm your color choice. International shipping costs included.

    2 out of 2 claimed
    Estimated delivery: May 2014
  • $119USD
    Get an ISSA mini 1st Edition

    Be an ISSA™ mini Project Supporter and be one of the first to receive a First Edition of the ISSA™ mini 4 months before the commercial launch. Plus, you’ll receive updates, news and offers, including 5 x Exclusive Invites to the pre-commercial sale 3 months prior to release! We will contact you after your order has been placed to confirm your color choice. International shipping costs included.

    59 claimed
    Estimated delivery: June 2014
  • SOLD OUT

    $159USD
    Early Bird Offer ISSA

    Save $40 off original retail price! Order as an Early Bird and you’ll be sent an ISSA™ in Blue, It will be available as soon as the final design is finished. Offered until June 22, 2014. International shipping costs included.

    113 out of 113 claimed
    Estimated delivery: June 2014
  • SOLD OUT

    $199USD
    ISSA Beta Version

    You’ll be sent an ISSA™ Beta Version for the unique opportunity to be the very first to try this revolutionary new concept. On top of that, you will also receive updates, news and offers, including 5 x Exclusive Invites to the pre-commercial sale 3 months prior to release! We will contact you after your order has been placed to confirm your color choice. International shipping costs included.

    2 out of 2 claimed
    Estimated delivery: May 2014
  • $2,000USD
    Own an Exclusive ISSA Gold

    Be part of one of the most exclusive groups in the world and own a handmade and personalized Limited Edition ISSA™ Gold. Plus, you’ll receive updates, news and offers, including 10 x Exclusive Invites to the pre-commercial sale 3 months prior to release! International shipping costs included.

    1 out of 5 claimed
    Estimated delivery: September 2014
  • $3,000USD
    Own an Exclusive ISSA Platinum

    Be part of one of the most exclusive groups in the world and own a handmade and personalized Limited Edition ISSA™ Platinum. Plus, you’ll receive updates, news and offers, including 10 x Exclusive Invites to the pre-commercial sale 3 months prior to release! International shipping costs included.

    0 out of 2 claimed
    Estimated delivery: September 2014
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