THE GOAL: $250,000
Yeah, that’s a staggering number! The $6 Billion sports nutrition industry is dominated by a handful of giants who have the resources to be in every retail outlet there is. They can dream up new flavors and even crank out seasonal flavors. They have the marketing dollars to squeeze out the little guy and dominate awareness at race events. How small are we compared to The Bigs? If a marathon represents 52,000 steps, Island Boost represents the first step, and the Big Boys own the other 51,999 steps.
We are facing huge costs associated with getting Chocolate Island Boost through FDA testing and to market. The testing we ordinarily go through is different because of the chemistry of chocolate itself. The costs are more than seventy times what we have paid for our other flavors. We need your help!
We’ve tried more than 35 formulations of Chocolate Island Boost and finally nailed the formula that is going to be the big winner. We use an ultra-premium chocolate, gourmet vanilla, baby coconut water and our blend of carbohydrates to create this incredible, electrolyte-rich fuel. The taste? Silky, not chalky or sticky. Not too sweet, and not bitter.
Here’s what some of our taste-testers had to say:
"The chocolate flavor was decadent, but not overwhelming. I’ve tried a couple of chocolate gels and they were gaggy. (Yep, gaggy is an official term.)" – Jill Whitaker
“This was the best chocolate flavored fuel I have ever tasted. I went back and filled up my sample with water and shook it, hoping to get every. single. drop. of delicious chocolate.” – Lily Eichert
"OH MY GOODNESS!! I am a lover of good chocolate, and this is a wonderfully good chocolate flavor! I have tried many different chocolate endurance products, and this is the first (no joke) one that didn't make me gag. It had a great texture and I didn't notice any aftertaste. Man that was yummy! - Penny Verdeck
"Island Boost's new chocolate flavor doesn't sacrifice energy or taste to highlight the other - I get the same boost accompanied by the most delicious chocolate flavor!" - Kayla Moothart
We’re a small company without the resources to do large-scale marketing to get Island Boost into the hands of athletes everywhere and show them how they can PR and save their stomachs in the process. We need your help to launch chocolate and get it in all places, all races and get closer to you, the high performance athlete.
WHAT IS ISLAND BOOST? GO FASTER, FARTHER, LONGER, HARDER
Island Boost is a new, premium sports energy product in the same category as the gels, chews, beans or gummies. These products are used by athletes to improve their performance during workouts and competitive events. Our product is unique from these competitors in many ways:
- No artificial manmade carbohydrates (most use maltodextrin)
- Our product provides energy four times faster than traditional fuels
- It is a liquid as opposed to a solid or gel which are annoying as they coat the mouth and throat
- Very gentle on the stomach (many people get sick using the major brands)
- Simple list of ingredients you can pronounce
- No GMO ingredients - who wants to consume Frankenfuels?
- Gluten Free
WHY WE NEED YOUR HELP
We are a small company trying to grow as quickly as we can, but there are enormous cost pressures associated with getting a new product to market and getting it into retail stores. We have no outside investment so that we can control the level of quality we demand of Island Boost. Nothing but the very best ingredients goes into it.
Rewards for Joining the Team
Thank you for your support and joining us on this journey to bring a new type of endurance fuel to all of America. We have been pleased beyond measure by the support of our customers; we delight in the stories shared by athletes. Join the team and see what’s in store. NOTE: We will deliver all rewards as quickly as possible after the close of the campaign but anticipate we will need a minimum of 8 weeks to have custom apparel items made, and fresh Island Boost manufactured before we can ship out rewards. INTERNATIONAL BACKERS NOTE: We will have to add additional postage for international rewards. Send us an email inquiring about which reward you're interested in so that we can accurately determine the additional shipping so that you can make a decision on whether or not you'd like to back us.
All backers get their name in lights on our website www.IslandBoost.com we want to let everyone know how honored we are that you’ve joined the team.
$25 Start training with a 10-Pack of Island Boost and get some fierce temporary tattoos to sport at your next race.
$40 Get a 10-Pack of Island Boost, a water bottle and your choice of a high-quality, run-dri cap or visor to keep the sun off your face. These running hats can be shaped to your head and are tough enough for loads of trips through the washing machine. Color options are: black with choice of purple or teal logo, white with purple, teal or orange logo or white visor with purple logo. Check the gallery for all options.
$50 10-Pack of Island Boost and high-quality runner's shirt made of technical run-dri material. Moisture-wicking, antibacterial fabric keeps you cool and dry and no tags to irritate your neck. Choice of men or women's styles.
$75 Get ready to show your pride! Get a 10-Pack of Island Boost and take your pick of a hat or visor and select a shirt to complete your look.
$99 The Fully-Loaded Athlete - It's training season! Take 20 packets of Island Boost (did you know they're incredible frozen? Such a refreshing way to refuel on a hot training day) add a water bottle, and your choice of hat (or visor) and select the right shirt for you. We'll throw in some fierce temp tatts for you to rock at your next event. Send us pics please!
$130 Sublimated Tech Shirt, 10-Island Boost and Water Bottle - These breathable, moisture-wicking technical shirts are emblazoned with vivid eye-popping graphics to make sure you stand out in the pack. The printing process allows the dye to become one with the fabric to ensure bold colors don't fade wash-after-wash.
$160 Premium Hand-Tailored Custom Tri-Tank and 10 Island Boost Packets - These sublimated race tanks are made from exceptionally breathable and lightweight custom material, this tank provides maximum thermoregulatory and compressive effectiveness. Warp knit materials offer unmatched compression, shape retention and maximized muscle oxygenation through Xtra Life Lycra® and squared favric stretch which leads to prevention of muscle vibrations for maximum speed and a delay in the onset of fatigue! Comes with durable YKK zippers for the easiest use, and has pockets to stash your Island Boost and keys - ditch the running belt! This custom race tank features a special finishing technology for textiles which reduces heat build-up and provides reliable protection from UV rays. Never feel hot again! NOTE: Delivery times on these tanks can be as much as 12 weeks as each is handmade to your size specification. This is true bespoke tailoring! To keep you super-charged, we include ten packets of Island Boost.
$250 LIMITED EDITION PREMIUM REWARD: TOFFEE and 20 packets of Island Boost, technical shirt, water bottle, your choice of hat or visor, and 4 pounds of ultra-premium toffee. - Your choice of two kinds. TRADITIONAL butter-almond toffee smothered in chocolate with crushed pecans. PASSION - A special orange-infused butter-almond toffee smothered in white chocolate, swirled with passion fruit and toasted coconut pressed into the top. ASPIRE - strawberry swirled into the white chooclate or RENEGADE - Blueberry juice swirled into the white chocolate.
$1,000 CREATE YOUR OWN FLAVOR! - Founder and formulator, Laura will make your dream flavor a reality. She'll formulate an ultra-limited edition flavor and deliver to you 50 one-ounce vials of YOUR OWN creation with a custom label! Just think of those bragging rights! Add $3 for each additional vial of the flavor you want. *Note: these will not be able to be sold as your custom flavor is for you. You will be unable to sell them as the formulation will not have gone through the expense and months of FDA testing for approval in manufacture or for selling.
$5,000 Work in the lab on your flavor: - Fly to the Island Boost Lab to spend 2 days w/founder & formulator, Laura Mildon, working on trial flavors & develop samples of your own flavor and take home 250 vials of Island Boost with your custom label to show off for bragging rights. (includes flight & hotel - no other expenses) *Note: these cannot be sold as your custom flavor is for you, and the formulation will not have gone through the expense and months of FDA testing for approval in manufacture or for selling.
$25,000 YOU CREATE AND NAME OUR NEXT GO-TO-MARKET FLAVOR! - Island Boost founder and formulator, Laura Mildon will work with you to formulate your custom dream flavor, run it through FDA testing and then we'll go to market with 12,500 packets of your flavor. You'll get to take home 500 packets in market-ready packaging once the batch is run. Do bragging rights get any better than this? I submit to you that they do not. *NOTE: Name of your flavor must be approved by Mad Dog Mildon, Inc. Management legal and branding.
What's in this stuff anyway?
We use glucose as our primary carbohydrate. Our bodies convert all nutrition into glucose, and it's absorbed directly into the bloodstream. This is what makes Island Boost such a fast fuel. We then use baby coconut water which is rich in the electrolytes of sodium, potassium and magnesium. Coconut water is what's called isotonic to human plasma and is readily assimilated into the body to refresh electrolyte depletion. We then use natural, un-jacked up fructose for a longer-lasting carb. We use natural fructose, we hate modified fructose more than you do! We then use natural fruit juice concentrates to give it flavor. We use real, whole natural fruit juices, real passion fruit, strawberry, blueberry, and pomegranate. We do not use cheap juices. You will notice on packets the words, "with other natural flavors" or, as is known in the industry, WONFs. This is a blend of cheap juices mixed to try to taste like strawberry or blueberry. Nope. Not us. Our juice concentrates are more than $100 per gallon! Only the best goes into Island Boost.