intuitive COLOR

Putting an end to dry, cakey, unhealthy makeup. Free from titanium dioxide, zinc oxide and mica. Our natural foundation set is handmade w/ love in the USA.


Thanks so much for all of your support, and for believing in the next evolution in makeup!

Together we've raised over $4,000 so far, WOW! That is amazing!

With these funds I can pay our brilliant videographer, get the jars professionally heat-stamped w/ the gorgeous lid designs you've all been voting on (thank you!) so they'll look amazing on the glossy pages of big beauty mags! And I can develop a marketing plan to help spread the word about intuitive COLOR.

I still need your help, now more than ever, to spread awareness of this campaign and that it's time for makeup to change--no more heavy unnecessarily unhealthy, dry, suffocating makeup. Titanium Dioxide and Zinc Oxide may have a place in sun screen lotions, but not in the cloud of makeup that you inhale everyday that can cause cancer, reproductive toxicity or respiratory toxicity.

Let's make makeup better looking and better for you!


intuitive COLOR, a natural, nourishing makeup set that is free of micas, titanium dioxide, zinc oxide and other unhealthy minerals is the next evolution in makeup – handmade in the USA.

intuitive COLOR

My Story

I believe that even natural and mineral makeups are not yet safe enough. And that’s why I developed intuitive COLOR – a lightweight, blendable, breathable, nourishing type of makeup made with only natural and cosmetic grade mineral ingredients. Made in the USA with lots of love and care, intuitive COLOR proves that we can have better makeup with safer ingredients.

The three-part foundation set, our trifecta of smooth, color and set, is formulated with nourishing, line-erasing mango butter, beta-carotene and omega 7 rich sea buckthorn oil, and protein and calcium rich USA pearl powder.

I developed these products for women like me – dreamers, health nuts, natural beauty devotees, makeup junkies and all who are concerned with what they put on their skin that is absorbed into our bodies. I am inspired by the challenge of not settling for what’s safer, but safest.

Your Contribution

With the help of Indiegogo and people like you, we can spread the word that safer, healthier makeup is finally here. Being taken seriously as a cosmetic brand requires the attention of big beauty media outlets like Vogue, InStyle, Allure, Glamour and WWD, otherwise it will take years to educate people about better, safer makeup options. In order to do this, I need the help of a PR expert like Melissa Cassera who can help me to effectively spread the word and get intuitive COLOR noticed.

intuitive COLOR perks

The Rewards

We’ve put a lot of love into the rewards we’ve come up with for our supporters, and we hope you’ll give us the opportunity to return the generosity to you. We can’t do this without you, so if you believe in our mission, please help by sharing and spreading the word.

After your pledge, we will mail you some tiny samples for selecting just the right shade. Please reply to us by emailing orders [at] intuitivecolor.co with your preferred shade and the perks will begin mailing at the end of January 2013.

For USA pledges, shipping is free, for Canada please add $10 to your pledge, for other countries please add $30.

Why I Develop Makeup and Skin Care Products

I am a seeker by nature, always searching for the safest, healthiest, best option in a given category. And when it comes to the products that we put on our skin every day, I believe it is very important to get it right.

Developing skin care products for my line Gluten Free Beauty since 2010 has forced me to really think about our skin’s needs. In an ideal world, perhaps we wouldn’t need to wear any makeup, but there is a certain thrill to balancing out one’s complexion, enhancing one’s true beauty, and facing the world with our best face forward. But I refuse to settle for what looks good, but is bad for me.

history of makeup

Mineral makeup revolutionized the beauty industry in the late 1990s. It was the first time a real performance type of makeup that wasn’t laden with parabens, fragrance and petro chems became available to the mass market. And the message was brilliantly spread throughout the world with the help of QVC.

Now it’s time for a high performance, natural and mineral makeup that leaves out those minerals which have been proven to be unhealthy.

EWG’s SkinDeep Database links titanium dioxide and zinc oxide to cancer and respiratory toxicity. And micas, which create all those beautiful pigmented colors contain titanium dioxide. But you cannot find natural or mineral makeups that are free from these ingredients.

Kristen Campbell BrownWe don’t need these unhealthy ingredients.

Natural, mineral makeup doesn’t need these ingredients. There are alternatives. That’s why I developed intuitive COLOR with just a few natural and mineral essentials. But in order to want to use a product every day, it can’t just be safer, it must also look and feel amazing, lightweight and breathable.

It must be so blendable that you can dab it on as a concealer (cutting out one other product you would otherwise need), and so lightweight that you can simply dust it on, or layer it on for special events, and so nourishing that it actually hydrates the skin and helps reduce lines and wrinkles.

All of these components are possible, so why would we use any other type of product?

It’s time to say goodbye to dry, cakey, heavy, unhealthy makeup.

-Kristen Campbell Brown

Share Our Story

I tweet (a lot) at @glutenfreefox (it was a play on Mozilla Firefox years ago, I swear I’m not calling myself a gluten-free fox!)

I also can’t keep away from Facebook, and can be found on the Gluten Free Beauty fan page. You can truly help by sharing the link to this project and telling your friend.

If you want to know more about my commitment to better, healthier beauty products, and my struggles and triumphs in developing them, please subscribe to my blog.

And lastly, visit the brand spanking new intuitive COLOR website to learn more about how we’re revolutionizing the makeup industry: www.intuitiveCOLOR.co

*A Note on Shades* – 1l  3y  3p are all the light shades   5y  5p are the light-mediums  7y 7p are the medium-darks  9y is the darkest shade View our shade chart.

UPDATE: I don't want any of our pledgers to choose the wrong shade, so for the full size trifecta pledgers ($55 or more), I will mail out shade-selecting kits to choose from.

*A Note to Our International Backers

I am sorry about the additional $30 for shipping, if I could ship for free internationally I promise I would!

Recent Testimonials

In the short amount of time I've been using intuitive COLOR I've been impressed with how easy it applies and covers, all without making me look "made up". My face looks natural and this foundation gives me a more polished and smooth look. And as I age, smooth is definitely how I want to portray my skin!
-Donielle Baker, Author/Blogger

 Kristen, I just want to encourage you- you are doing an AMAZING job.I LOVE your products and the overall message of your company. Keep rocking it, I have no doubt that you will continue exploding and dominate in this market.
-Lauren-Lucille Vasser, Blogger/Vlogger

 I can't believe how light the foundation is! And for it's weight it has very nice coverage. The base of course is fabulous. The setting powder mattifies it all down and keeps it in place. The end result is a baby fine, perfect finish. What I really love about this set is that the ingredients are like a facial treatment, but it's makeup!
-Afton Jones, Blogger

Key Benefits

  • Mango Butter Antioxidant rich Mango Butter is recommended by dermatologists for the treatment of wrinkles, and is said to soften, smooth, moisturize, and increase flexibility of the skin. With daily use, most people see a decrease in the signs of aging, as well as the disappearance of lines and wrinkles within 4 to 6 weeks. Mango Butter is also said to have protective effects against UV radiation.
  • Pearl Powder An ancient Asian secret for health and skin care, Pearl Powder is rich in antioxidants, calcium and essential  trace minerals. It is renowned for its ability to reduce wrinkles, fight aging, reduce sunspots, calm inflammation, clear acne and promote younger looking skin.
  • Sea Buckthorn Oil Said to be the single highest source of vitamin C, vitamin E, unsaturated fatty acids, essential amino acids, and beta-carotene, Sea Buckthorn Oil is renowned for its ability to combat wrinkles, dryness, and the signs of aging. Sea Buckthorn Oil’s UV-spectrum shows a moderate absorption in the UV-B range, allowing it to offer some low-level natural sun protection.

1l Our lightest shade., 3p A light, pink-hued shade., 3y A light, yellow-hued shade., 5p A medium, pink-hued shade., 5y A medium, yellow-hued shade., 7p A medium-dark, pink-hued shade., 7y A medium-dark, yellow-hued shade., 9y A dark, yellow-hued shade. View our shades.


smooth: mango butter, sea buckthorn oil, jojoba esters, vitamin e oil (from Non-GMO soy), essential oils of helichrysum and palmarosa.

color: kaolin clay, boron nitride, pearl powder, iron oxides.

set: arrowroot starch, kaolin clay, boron nitride, pearl powder, iron oxides.

intuitive COLOR is free from:

phthalates, fragrance, parabens, petro-chems, sulfates, dyes, mica, titanium dioxide, zinc oxide, mica, carmine, bismuth oxychloride

intuitive COLOR and Gluten Free Beauty DO NOT conduct animal testing. All ingredients are vegan, except for our natural USA pearl powder.

Disclaimer: No gluten-free cakes were injured during the making of this film.

bury bad makeup

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