You can still pre-order your thongs / flip flops from us by e-mailing: firstname.lastname@example.org.
Our new website will be launching soon :)
Here at ‘Willi Footwear’ - We have developed a way to
stop the common ‘blow out’ in your thongs, flip flops, sandals, jandals...
whatever you want to call them! Our new patented boomerang plugs won’t pull
through... unless you want them to, allowing the straps and bases to become interchangeable
so you really can design your own and create a number of different colour combinations.
Hi Guys & Girls,
Thanks for taking the time to check out our Crowd-funding project! Watch the short video above (if you haven’t already) and if you have any questions, concerns, ideas or suggestions we’d love to hear from you. Contact us by sending an e-mail to email@example.com
Feel free to keep up to date with news and promotions by following us on Facebook, Instagram and Twitter.
Change your thong straps and thong base combination yourself, as often as you like in less than 30 seconds... no tools, no fuss, no more blow outs and pull-throughs... Just fashionable and comfortable footwear, designed by you to suit your lifestyle!
This is where we’re at...
So far we have managed to design, develop and test this product to the sample stage and have been awarded several (expensive) patents in countries around the world with other patents pending. Anyone who knows anything about patents knows that this step can take years! If the concept works and customers like you are enjoying the product, larger companies won’t be able to legally replicate it and undo all of our hard work. This was a very expensive and time consuming approach but one that we felt was necessary if there is to be any future in the retail space for our summer footwear products.
We feel we have come as far as we possibly can.
Firstly we need to produce the molds required to be able to create the rest of the thongs/flip flops sizes and styles.
Then we need to meet the minimum quantity requirements set out by the manufacturers. They simply don’t deal in small quantities.
To do this we need your help to ‘pre-order’ some pairs if you would like to try our new interchangeable range.
This will allow us to put that money to good use for the production run and we can also pay for molds and other production costs as well as patent fee’s, shipping and logistics.
Your 'perk' amount also includes the delivery cost if you are in Australia, USA or Canada so you will receive the product direct to your door.
We intend to get our product on the shelves of Australia’s leading retailers with a goal to have them available in the US Market and other countries around the world.
Our team is made up of several key people with the skills and expertise to make this happen.
If we can get the funding this will be our 4th successful production run and without doubt will be our most innovative, fun, problem solving and successful footwear product to date.
Not only have we spent our previous years doing this sort of thing, but we have agreed to work with 1 footwear manufacturer... Led by an Aussie that knows his flip flops and has spent the last 15 years being the ‘go-to-guy’ for some of the larger Surf brands such as Billabong, Quiksilver, Ocean & Earth and many more.
The quality of our product is exceptional and we already have the systems in place to go from pre-production, molds, quality control processes, development, shipping, warehousing and then domestic delivery direct to your door.
Testimonials... Don’t just take our word for it. These people know what they’re talking about!!!
Graeme Kitchen - Production Manager - AUS, USA & CHINA (Head of Production / Footwear Manufacturer)
“I have chosen to take on this project with ‘Willi Footwear’ as I believe it has such massive potential. It is different to any other footwear product I have developed previously and was like a breath of fresh air when it came across my desk. From my experience in production and retail I can see these thongs have real potential of creating a huge impact in the market place here in Australia and overseas.”
Brad Booth - Retailer - NSW
“The guys from Willi Footwear have a vast knowledge of the industry and always seem to go above expectations with their work. I have seen the new thong range and I want this campaign to succeed so I can eventually sell them in my retail outlets. We always appreciate their transparency and will pursue a strong, on-going business relationship.
Changing your straps and bases is as easy as... 1... 2... 3...
Swapping your straps and bases to update your colours and style is simple. The boomerang plugs have been designed to fit through the hole in the thongs base, but only at a certain angle. This should prevent the plug from pulling through at random or having the plug snap off, leaving you walking around barefoot looking for a new pair. However, if any of the plugs do happen to pull through (due to your idiot mate stepping on your heel, or because of the sticky floor of your local bar), simply feed it back through as shown below and it will be back to normal. If one of the previously mentioned scenarios does happen, just remember... it is better for the plug to pull through than have it snap off completely. Alternatively you can simply attach some new straps!
Product Materials and Features
4 different coloured bases x 6 different coloured straps
= 24 colour combinations
Regular Thongs / Flip Flops: The regular style of thongs / flip flops is for people with normal to wide feet. Our thongs / flip flops are unisex but the regular style is mainly suitable for men as it has larger sizes available.
Regular Straps: Mix and match any of the straps below with any of the bases above to customise your own thongs / flip flops as often as you like.
Regular Size Range: The regular sizes range from US 7/8 up to US 12. You can measure your foot with a ruler and match it to the corresponding size shown in millimetres (mm) underneath the size outline.
4 different coloured bases x 6 different coloured straps
= 24 colour combinations
Slim Thongs / Flip Flops: The slim style of thongs / flip flops is for people with skinny to normal feet. Our thongs / flip flops are unisex but the slim style is mainly suitable for women as it has smaller sizes available.
Slim Straps: Mix and match any of the straps below with any of the bases above to customise your own thongs / flip flops as often as you like.
Slim Size Range: The slim sizes range from 4/5 up to US 9. You can measure your foot with a ruler and match it to the corresponding size shown in millimetres (mm) underneath the size outline.
Suitable for Men, Women and Children...
Willi Footwear has been awarded a patent for our interchangeable plugs (you should read it sometime... it’s only about a billion pages!!!)
Being able to customise your thongs / flip flop colours means you can show your support for your local, national and international sporting teams, schools or social groups.
Whether it’s AFL, NRL, ARU, NFL, NHL, NBA, NBL, any type of football, soccer, cricket, hockey, volley-ball, dragon boat racing, chess and everything in-between... Organise to get your whole team decked out in a pair of thongs / flip flops in your team’s colours!
You can expect to receive your brand spankin’ new thongs /flip flops towards the end of October or November 2014. We will keep you updated every step of the way.
Below you will see a basic overview of the production timeline of the interchangeable thongs / flip flops project so far and the projected timeline over the next few months until the product is in your hands (or on your feet).
This project has been years in the making so we have been through all the necessary processes and have ticked them off the list. As we have done this before, we know we are fully capable of seeing it through and hopefully launch our new summer footwear in to the market place!
From the end of the campaign, the production timeline
with be approximately 2-3 months dependent on smooth sailing with production,
shipping, customs etc. See the full time line below.
How do I know what size I am in Willi thongs / flip flops?
You will find the thong measurements in (mm) in the information above. You can measure your foot with a ruler and choose the corresponding size. The Willi footwear sizing is based on the US men's sizing model. As there isn’t a huge amount of difference in each size, you will notice sizes such as the 7/8 have been merged. So if you’re a 7 or an 8 you will most likely fit comfortably in the 7/8.
I’m ordering from outside Australia... how do I add ‘international shipping’?
G’day! When ordering outside Australia the shipping costs can differ greatly. After you have selected your perk please then add the perk INTERNATIONAL SHIPPING COST to your order. There are 2 international shipping cost perks. One is $20 and the other $50. Please select the one that applies to your order as stated.
How can I choose my size, style and colours of the thongs/flip flops?
Easy done! We will contact you by e-mail when the campaign ends to take your orders of size, colours and style etc.
What is Willi Footwear doing with the money you raise from this campaign?
A large portion of the money will be spent on production molds – approximately $15,000 AUD. The actual production costs are also quite high as we have to meet the minimum quantities set out by the factory. This will be determined by how many orders we receive before we go in to the production process. It might be wishful thinking, but if there is any money left over it will be spent on establishing a base overseas in the US market, stretch goals, more colours and styles, patent fee’s, shipping and logistics, a new website that allows the user to customise his or her thongs... the list is endless... unfortunately the money is not!
When will I receive my new thongs?
The production process SHOULD be done within a 3 month time period. That includes shipping the product to us and then we will work as hard as we possibly can to get the individual orders out to you. Any international orders might take a little longer. Although if you’re in certain parts of the Northern Hemisphere you probably won’t mind as you won’t be needing your thongs in the snow!
We will keep you updated along the journey so you will know when to expect your package.
I see that Brad Munro guy is ‘not bad’ looking... is he single?
No... He’s got a really hot Girlfriend that he’s marrying next year! Yay for him!
What happens if I order the incorrect size?
You idiot!!! Only joking – it happens... Just let us know and we will do our best to swap them over for you. You might have to incur some delivery costs but we will do everything in our power to make sure you get our thongs on your feet.
What if my package gets lost in transit?
We will be so angry with Australia Post! Although every individual package we send out will be track-able. So just let us know if it seems like a long time since you received an e-mail saying “your package is on its way” and it still hasn’t arrived. We will track it down for you.
Do you plan to bring out more colours and designs?
Absolutely! The more colours and designs we can produce makes the whole range a lot more exciting and customisable (is that even a word?!). The plan is to have new colours and designs each year that can be mixed and matched with your old styles... creating a new style!
Where can I buy this product after the campaign is finished?
I’m glad you asked! If our campaign is successful we will set up our new website where you will be able to browse through the products available and even create your own styles online – www.willi.com.au
I’m having problems backing this project?
Video Production by 'VideoTise' | firstname.lastname@example.org