Tumblr and Humans of New York are teaming up to raise money for the victims of Hurricane Sandy. For ten days beginning November 11th, we will be documenting and sharing the stories of those affected by the storm. We hope to show all sides of the story, featuring not only the victims of the storm but also the first responders and volunteers who are helping them recover. Hurricane Sandy revealed the power of nature, as well as the power of humanity. We aim to document both. By doing so, we hope to encourage YOU to contribute the relief efforts.
The purpose of this fundraiser is to collect donations. However, to spice things up a bit, Tumblr and HONY are teaming up to provide incentives and rewards for donating. Tumblr is throwing in some cool Tumblr gear, and HONY is providing prints and other goodies. We are covering these expenses ourselves so absolutely all money raised will be going to relief efforts.
Where the Money is Going
100% OF PROCEEDS will be going to the Stephen Siller Tunnel to Towers Foundation-- a highly respected, family-run charity which has been officially endorsed by many NYC officials. The money will immediately be used to provide much-needed resources to those areas hit hardest by the storm. Tunnel to Towers is very proud of the fact that no donations are being spent on overhead, and ALL hurricane funds are going directly to relief.