Why a Falafel Cart in Holyoke?
I moved to Holyoke almost 10 years ago and I love it here. I also love food. I have eaten my way from one end of town to the other and this city has great food establishments and lots of room for variety. I've been making falafel sandwiches for decades and I can't walk by a falafel cart in other cities without plunking down a few dollars and enjoying a great street food experience. With your support I will get a cool falafel cart on the streets of Holyoke and beyond! Let's make sure that we can grab a hot, fresh and tasty falafel sandwich at every Holyoke event (and there are a ton!) celebrating the community, arts, industry and achievements of our city.
At the Great Holyoke Brick Race last year (one of my favorite Holyoke events) our tireless Mayor Morse had to run up the street to a local restaurant to grab trays of food because the scheduled food cart didn't show. I shared with him that I was thinking about a falafel cart and he said "You should do that!" Thanks for the push Mr. Mayor!
I'll start out serving at great Holyoke annual events such as The Brick Race, Noche De San Juan, The Block Party, The Holyoke Winter Carnival, The Creature Crawl and St. Patrick's Day events. I know that's only a partial list that doesn't even touch ongoing and seasonal events like sporting events, farmers markets, art openings and music events.
I've tested the recipes (thanks to all the test subjects at the Holyoke Volleyball Social) and I'm ready to take it to the streets. Can we get on the road by this year's Brick Race? It will be a nailbiter but with your help that could be our first official event.
What We Need & What You Get
With $20,000 I will be able to buy a new food cart customized to prepare and serve falafel sandwiches with freshly fried falafel, hummus and pita chip snacks, and cold drinks. It will be an added attraction at events and contribute to the food diversity and brand of our city.
The fully equipped cart will need:
- Propane fryer
- Range hood with fire supression
- Prep station
- Custom graphic wrap
- I will use my personal vehicle to tow the cart.
If I don't make it to the full $20,000 I will buy whatever I can afford which will be more used than new.
What's in it for the community?
Food is fun. Falafel is really fun. It's a treat to eat something fun at an event. As a Holyoker I want the richness of experiences that I can experience in other cities right here. I know that I have a good impression of a city from attending a fun event in that city. The Holyoke Hummus Company will be good for our city. By crowdsourcing the startup money I am able to take more speculative risks because I won't have the overhead of a large debt to service. I will be able to go to smaller and more diverse events because I will be focusing on delivering the product and building a brand (which very positively and deliberately includes "Holyoke") rather than making loan payments or ceding percentages of ownership to divergent interests. Holyoke Hummus Company success, like other successes in the city, will help bring even more interest and activity to a rising giant on the Connecticut River.
Other Ways You Can Help
Please let your friends know about us! They can be from anywhere in the world and take an interest in our campaign. Foodies, activists and community organizers are welcome. Help shine a spotlight on what is happening with food and culture here in Holyoke.