Heroes of Dirt - The BMX Movie

Finishing and marketing funds for the much-anticipated BMX movie of the century about a young man's passion to achieve greatness in the sport.


Our movie is almost done!  We need to raise funds for finishing work such as sound design and music licensing, as well as resources for marketing, promotion, PR, advertising, MPAA rating and digital/film prints for theatrical release in select U.S. cities starting April 2013 followed by International release by the end of 2013.

If you are able to contribute financially by showing off “your trick”, we have amazing perks to choose from that we think you’ll really dig.  Please also spread the word about our funraising campaign to your network!

Help us make Heroes of Dirt an epic favorite -  the next big BMX movie since the cult classic Rad which was released in 1986.  While we have “Cru Jones” of Rad playing the father of our lead actor, our story is unique.


Official Trailer:   http://www.youtube.com/watch?v=rLdaaQCCuFU

Log-line:  A young man's passion to achieve greatness in the sport as he realizes true significance by mentoring a troubled teen.

Synopsis:  Passionate BMX dirt jumper, Phin Cooper (Joel Moody), wants nothing in life but to attain fame in his sport and get paid doing it. After missing out on a competition when he lands in jail for unpaid citations, he is court-ordered for community service and reluctantly mentors one of the toughest boys, Blue Espinosa (Will Martinez).

As Phin leads the troubled teen on exciting adventures of riding dirt trails, big jumps and cityscapes, Blue becomes more than an obligation -  an unlikely friend whose secret world of drug trafficking threatens Phin's ultimate dream.

Featuring some of the best stunts in dirt jumping by legendary pros and hardcore locals, Heroes of Dirt is more than adrenaline rush. It embarks on an unforgettable journey into real significance, and the price it takes to get there.


Brought to the screen by a core crew of filmmakers who have strong roots spanning three decades in BMX dirt jumping and street riding, Heroes of Dirt is an unforgettable story of triumph of the human spirit, coupled with a strong dose of riding by legendary pros and hardcore locals in the sport.

The film was originally titled Accelerate: The BMX Movie in its pre-production and production phases. Filming took place in Allentown, Pennsylvania and surrounding cities within the Lehigh Valley region, as well as in Jim Thorpe and Philadelphia.  Principal filming for 30 days was completed early November 2010.  Reshoots and additional scenes for 10 days took place towards the end of July 2011.


Your support will help us finish the film and allow us to reach as many audience as possible in as many outlets as we can achieve.  We plan to have at least 9 language translations and subtitling. Afterwards, other distribution outlets will include DVD, cable TV, VOD and the Internet.

Here’s a breakdown of how we plan to use the $20,000 in funds:

  • Finishing Work: Sound Design & Mix, Music Licensing Rights (U.S. & Worldwide)
  • Promotional / fundraising merchandise and S&H

Any funds that come in above the $20,000 will go to:

  • MPAA Rating (film to be submitted and rated for public viewing by Motion Picture Association of America)
  • Digital Film Prints for Theatrical Release in Select U.S. Cities 
  • Marketing & Promotion:  website upgrade, social media, press release kit, online advertising platforms, print materials
  • Movie Premiere Event  (Lehigh Valley region, PA)
  • Editing & Mastering of various versions / formats of film for different outlets in U.S. and International:  Theatrical, Broadcast, DVD, Internet
  • Translation and Subtitling for different languages:  Spanish, French, Portuguese, German, Italian, Russian, Japanese, Mandarin and Arabic.
  • Additional Film and Digital prints for Theatrical Release in US cities and Select International Countries
  • Staff to handle all of the above


If we don’t raise our goal, we get to keep whatever we've raised so far minus the IndieGoGo applicable fees of course.  Whatever we raise will be put to good use, so something is better than nothing!  Those 30 days will fly by, so please show off your trick today!


Yes, and we need to!  We’re setting a lower goal than what we actually need,  so that we have a bigger chance at arriving there.   The $20,000, at the very least, will cover our finishing work expenses and theatrical MPAA rating. The more we raise the better!


Become an Outreach Partner. Spread the word about the film in your community and receive a special Outreach Partner credit on our website. We’d love to discuss partnering with you, your organization, your community to help get the word out about the film. Please contact us and we’ll get the collaborative juices flowing! And of course we need your help broadcasting the Kickstarter campaign. Facebook it. Tweet it. Tube it. Blog it.  Shout it from the mountain tops.


We have honorary titles for an Associate Producer and Executive Producer credit, as well as higher-priced perks and company sponsorships. Please let us know if you're interested.




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