Help us Build Playbook

Learn real-world skills from successful entrepreneurs.

Learn Real-World Skills from Successful Online Entrepreneurs.

**** UPDATE: Our new revised goal is $10k. Please view our updates for an explanation. ****

Through our work at PaidtoExist.com, thousands of people have quit their jobs and started doing what truly lights them up.

We know what works and what doesn't. And too often we see people fail simply because they didn't understand the general recipe for releasing an ebook, launching a blog, or getting their idea off the ground.

But just like there are recipes for making great chocolate cake, there are recipes that exist for launching projects.

Think of these as recipes from world-class chefs where you can follow along knowing that the best marketing practices are baked in.

Unfortunately, most people don't share these recipes. They either don't know how to properly break them down, or just haven't realized how valuable they'd be to others

We've decided to do something about that. We're compiling recipes — or plays as we call them — from leading entrepreneurs and showing you exactly what they did.

Make sure to watch the video above to get a sense of why Playbook needs to exist!

How Playbook Works


But We Can't Incite This Revolution Alone.

We've put a lot of heart, sweat and long hours into building Playbook. We've invested thousands of our own dollars already.

But now we need your help.

We need to raise at least $15,000 to make this software great. We've already created the wireframes, and we've even done beta testing with early adopters before the product has even been built.

And now we're asking for your help.

Here's what your money will go toward:

  • Building and coding the framework of Playbook.
  • Testing the software once it goes live to beta testers.
  • Sourcing and building superb content for Playbook.
  • Marketing and promotion.
  • Further iterations of the software for continuous improvement.

We cannot do all this without your help.

If you believe that people need more help getting their gifts, talents and passions launched, then please support us!

Who is Playbook for?

We built Playbook for the everyday entrepreneur — people that want to work for themselves and help change the world, but don't want to invest thousands of hours into becoming marketing gurus.

Playbook makes it easy for normal people with huge gifts to actually get them launched successfully by following time-tested project launch frameworks.

We've partnered with leading entrepreneurs like Corbett Barr, Steve Kamb and Tyler Tervooren to share their own strategies from real, live projects they've successfully launched.

We'll be sharing the best of the best from successful business owners, pulling back the curtain and revealing with you the exact actions they took, step-by-step, to make their offerings a success.

How to Pledge and Become a Founding Supporter:

Supporting Playbook is easy. Here's what you need to do:

  1. Review the awesome rewards we've created and decide which one's right for you.
  2. Click the big red "Contribute Now" button on the top right hand corner of this page.
  3. Enter your pledge amount, select your reward and submit!

Thank you so much, you've just become one of our best friends for life.

Yes, We Do Have Badass Rewards. I'm Glad You Asked. 

IndieGoGo Playbook Rewards


Want to Make Our Hearts Explode With Joy? Here's What Else You Can Do:

You don't have to back this project in order to help make Playbook come to life.

Here are three other ways you can help, in order of incredibleness:

  • Blow our mind level: Personally email this page to five friends right now explaining why Playbook rocks.

  • Comrade level: Share this with a fellow influencer on Facebook. It's the best grassroots tool we have to get this message out there.

  • Supporter level: Post this on your blog, Twitter, or wherever you have the most reach. Every little bit helps, nothing is too small. Seriously. Click here to tweet.

When we started Playbook, we realized that we were creating something bigger than we could manifest on our own.

So we're reaching out to you, our hearts open, asking for your support to make this come to life.

Your help means more to us than you can possibly know.


Still have questions? We're an open book.

Can I get more information about larger pledge levels?

Absolutely. Email jonathan@paidtoexist.com directly. Jonathan would love to talk with you and answer any questions you may have.

What happens if we don't reach our goal?

We will still receive the money, but we'll need to find another way to raise the funds. We're very confident this won't happen, though, don't worry!

What happens if we go over the goal?

We'll make a larger impact and use the money to make Playbook reach even more people!  

I still have a question, how can I get in touch?

Email Jonathan at jonathan@paidtoexist.com and he'll get back to you as soon as possible.


Final Words: And A Note for the Skimmers (yes, that's us too)...

This Chinese proverb sums up our mission with Playbook:

“Tell me, I’ll forget. Show me, I may remember. But involve me, and I’ll understand.” —Chinese Proverb

Too much of the education out there focuses on telling people lots of theories, philosophies and conflicting advice.

Our goal is to teach by guiding you through actions.

If you believe in this approach too, please support Playbook. Together we can change the way passions and gifts are launched in the world.

With incredible gratitude,

—Jonathan and Dustin


Team on This Campaign: