A brief trip into EZ DOH History……..
In the early years of our marriage, my hubby and I found ourselves a part of a movement to do things naturally – we grew and canned our own food, we put a wood-fired furnace in our home, we home-schooled our kids, and….. making our own bread became a part of the picture. I was terrified at the thought of the process, but adored the outcome, so I marched with some trepidation into the world of bread baking. A dear friend and mentor took me under her wing….and a miracle occurred! I learned how to bake bread! I entered a realm I never thought I’d conquer!! And so I baked and baked and baked and…..I fell in love.
The dream of EZ DOH was birthed when my hubby and I came across a big, antique, hand-cranked “bread bucket” at a garage sale. I used that old bucket to turn out hundreds of dozens of rolls and loaves from our little kitchen. It wasn’t the only method I used to make bread, but it became one of my favorites. There was just one problem…… It was SO big! I often thought how great a “mini bread bucket” would be, especially for all the people who were always asking me to teach them to bake bread. It would be fast and easy….it wouldn’t be messy…..it would make 1-2 loaves….. it wouldn’t require electricity …..it would be fun…..and it certainly couldn’t cost too much! And with sales monies, we could contribute to feeding others......Well…..
Here and Now….
Those dreams are finally being realized! We took a leap of faith in 2011 and our business came to life in January of 2012. We now offer folks a simple way to make their own healthy, nutritious, beautiful, delicious (I could go on…….) bread . We’re really excited about our product and believe it has a great future. A few things I didn’t mention: We’re made in the USA… the plastics used are food-safe (of course!) and BPA-free…and everything is super-easy to clean! The bucket is printed with a lot of great quotes about bread on the front. The back of the bucket is printed with the very-basic recipe that can be used for so many things. We’ve also developed 5 different bread mixes for the folks who like it super-EZ! Just for everyone’s peace of mind, the EZ DOH is completely guaranteed. And we want everyone to know, we're not keeping all the "dough" to ourselves....a portion of our EZ DOH sales goes to "Please Pass the Bread", an international feeding ministry of the World Challenge organization.
Dreams for the Future…..
These are the projects that funds would be devoted to, in order of priority. If we make our goal, we should be able to accomplish project #1. If we raise beyond our goal, we'll be able to head on into the additional projects....
Number One ( most expensive) on our list is a re-design of our top brace – right now, there are two pieces that are extruded and then glued. We’d like to make that brace more attractive and more durable by the process of plastic injection molding. This would allow for the raw edges to be eliminated, a design to be put on the top, and would eliminate the chance of breakage at the point where the pieces are glued. The mold is projected to cost between $5,000- $8,000. If we order a die with 2 or more molds, we will be able to reduce our overall production costs, though the initial purchase price is slightly higher. We have been in discussion with a local die maker and a local plastic extrusion mold company (keepin’ it in the states…)
Number Two project (much less expensive) is the development of one or more gluten-free bread mixes. We realize there is a need for these products…and why shouldn’t these folks be able to enjoy delicious homemade bread too?! We’re working on this now…..
Number Three project is marketing. We need to get the good word out there! It’s hard for people to “get” the idea of the bread bucket and how truly easy it makes bread making. We’re not sure what this will take, but we know from the little bit of research we’ve done, that this ain’t cheap!
Number Four project is more product. We’re thinking the development of herb mixes, more bread mixes, flavored oils, etc.,etc., etc. Yummmmmmmmmmm
Number Five project (BIG dream, big money) is a store front. We live in “Small-Town, USA” and would love to assist our local economy (and eliminate some of the abandoned store fronts) by opening a little bread boutique. We’d be a very small time bakery/coffee shop where folks could also sign up for bread baking classes……We’d teach what we sell! Our little city is known to be very “visitor-friendly”, so a little shop like this would fit right in with the local business climate.
The End….. or the Beginnning!
I smile as friends and family frequently gather at my table ….Everyone adores the fresh loaves and their aroma . “Love” is a word used frequently as we share the bread. My hope for those who buy an EZ DOH is to simply fall in love….and to enjoy “sharing the love”. The French poet Antoine de Saint-Exupery once said,
“We have learned to see in bread an instrument of community between people – the flavor of bread shared has no equal.”
Thanks so much for taking the time to research our project. We appreciate your consideration and hope you’ll join us in putting homemade bread on more tables and food in hungry tummies!