HarassMap - donate & help end sexual harassment in Egypt

To run a massive game-changing campaign in TV, print, radio, online, on the ground, pop culture that will turn the tables on the sexual harassment epidemic.
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EBAA ELTAMAMI
Community
Cairo
Egypt
27 Team Members

 

The Crisis We Face

 

Sexual harassment in Egypt has reached catastrophic levels. In a UN Women 2013 study, 99.3% of Egyptian women surveyed said that they have been sexually harassed in their everyday life. The same study revealed that, in 85% of the cases, none of the bystanders actually intervened to help.

 

This epidemic has taken an even uglier turn. Sexual violence is now being used as a tool against women participating in political and public life. In just six days of mass protests between June 28 and July 7 2013, over 185 cases of horrific mob sexual assault and rape have been reported in Tahrir Square.

 

This is what a mob attack looks like: tens to hundreds—and sometimes thousands—of men will encircle a woman and begin to rip off her clothes, attack, and molest her, sometimes using knives and sharp objects. In some cases, the woman is raped. We believe that some of these attacks may be partially organized and politically motivated, but we are saddened and sickened to report that, in many cases, large numbers of bystanders look on passively—many even join in the frenzy.

 

It is a tragedy that sexual harassment and assault have somehow become socially acceptable in Egypt, with many people justifying the incidents and blaming the victims, or simply turning a blind eye. In a close-knit society where people will often intervene to stop a thief or break up a fight, this attitude reveals some serious misconceptions about sexual harassment and assault that urgently need to be addressed and turned around.

  

Our Mission

 

We at HarassMap are working to end the epidemic of sexual violence against women in Egypt. We have years of experience in conducting research on the issue and combating sexual harassment on the ground in communities all over the country. We are now launching a nationwide campaign to transform perceptions and passive attitudes on the issue and to rouse people into action. We need your help to make this happen.

 

Our aim is to raise $200,000 to create a massive campaign. Through advertising in TV, print, radio, online, music, art, graffiti and other channels, we will work to put an end to the epidemic of sexual harassment and assault. We will harness the Egyptian communal spirit to mobilize people to once again step in and intervene against sexual harassment, thus re-establishing the social safeguards that used to be a powerful deterrent against harassment.

 

Who we are

 

HarassMap, launched in 2010, is the first independent initiative to ever work on the issue of sexual harassment in Egypt.

We are also part of the OpAntiSH coalition (Operation Anti-Sexual Harassment and Assault: https://www.facebook.com/opantish), which intervenes directly to rescue women from mob attacks during mass protests.

 

Our day-to-day work consists of harnessing online and mobile technology to support a huge on-the-ground mobilization effort. We crowdsource SMS and online reports of sexual harassment, map them on our "HarassMap" (harassmap.org), and use these reports to show people the magnitude of the issue and dispel all the myths and excuses attached to the topic, like “how women dress” or “sexual frustration” being the reasons for sexual harassment.

 

Our 700 volunteers all over Egypt take our Map and go into their own neighborhoods, talking to people with a permanent presence in the street, like doormen/women, shopkeepers, kiosk owners - people who influence the culture of that street. Using real evidence from our reports, our volunteers respond to all the excuses people make for harassers, and convince them to stand up to harassment when they see it happen.

 

One of these courses of action is to declare their locale a Safe Zone, Vehicle, or School and to become role models in society who proudly show they have a zero tolerance policy for harassment. One by one, we're working with residents, businesses, drivers, workers, and students in neighborhoods all over the country to restore our sense of social responsibility and make all of Egypt a Safe Zone.

 

We also help activists around the world to implement HarassMap in their own countries, providing coaching and technical assitance. HarassMap has already launched in Palestine, Lebanon, Syria, Yemen, Bangladesh, Pakistan, and India; projects in progress include Libya, Turkey, South Africa, Saudi Arabia, Afghanistan, US, Canada, Iran, Malaysia, Indonesia, Japan, Cambodia, Morocco and a group of countries in South America.

Finally, some of our awards:

 

Up till June 2012, we were a 100% volunteer initiative with an almost nonexistent budget, and yet we still managed to achieve all of the above. Today HarassMap consists of 4 founders, 13 paid staff, and approximately 700 volunteers in 13 governorates around Egypt.  

 

How You Can Help

 

We need your help to fund a nationwide campaign of TV commercials, print ads, radio ads, guerilla marketing, pop culture, and graffiti to combat this epidemic.

 

We have a lot of partners who are also interested in the cause, so even though we are aiming to create a campaign that will have a huge impact, we will be given reduced rates. 

TV production

Usually costs: $300,000

We think we can get it at: $70,000

 

Print & radio production

Usually costs: $80,000

We think we can get it at: $20,000

 

Printing of any stickers, posters, giveaways, guerilla marketing elements etc

Usually costs: $40,000

We think we can get it at: $20,000

 

Agency fees (advertising, PR, social media)

Usually costs: $120,000

We think we can get it at: $50,000

 

Research costs:

Usually costs: $200

We will get it at 0

 

Sustaining our 3-person marketing and communications team for 1 year:

Corporate rates for their caliber and experience: $90,000

We need $40,000

 

If you prefer to make a bank transfer or cash donation, please email us at media@harassmap.org for the details.

 

Tracking the Results

We don’t do things haphazardly. We will be doing research prior to launching our campaign to get updated figures and insights on where we stand in terms of:

-       frequency of harassment

-       types of harassment

-       reaction of bystanders

-       perceptions towards harassment, the harasser, the harassed

We will then track these metrics after the campaign to measure the progress we’ve made in a concrete way. We promise to keep you posted with these results!

 

What else can you do to help?

- Spread the word! Tell everyone you know who believes in the cause to donate. We truly use every dollar donated make a real difference. If you would like to be part of the HarassMap fundraising team, please email us at media@harassmap.org

- Volunteer! Send an email to volunteer@harassmap.org

- Follow us and share our posts and tweets

Website: www.harassmap.org

Facebook: /HarassMapEgypt

Twitter: @HYPERLINK "https://twitter.com/harassmap"harassmap

- Report sexual harassment if it happens to you, or if you witness it, by telling us what happened and where:

SMS 6069 or report it on our website

 

 

 

Find This Campaign On
$25,704USD
raised by 369 people in 2 months
13% funded
0 time left
$200,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 14, 2013
Select a Perk
  • $50USD
    Wall of Fame

    Your picture and a personal thank you on our ‘HarassMap Wall of Fame’ page on our website, and shout out's and thank you's on Twitter and Facebook.

    24 claimed
  • $75USD
    VIP mailing list

    You'll be added to the HarassMap VIP mailing list for insider previews on the coming campaign and behind the scenes updates. This of course also includes a shout out and thank you on Twitter and Facebook to show our love.

    5 claimed
  • $100USD
    Wall of Fame and VIP list

    You'll be included on our ‘Wall of Fame’ AND added to the HarassMap VIP mailing list, together with Twitter and Facebook shout out and thank you of course! This also includes downloadable anti-sexual harassment wallpaper for your computer and phone, and a specially designed graffiti stencil.

    26 claimed
  • $200USD
    Personal campaign poster

    Exclusive poster from the coming nationwide campaign with a personal thank you signature to you from us, along with love and shout out on Twitter and Facebook, and addition to the ‘HarassMap Wall of Fame’ and VIP mailing list.

    3 claimed
  • $400USD
    Card from an Egyptian woman

    A thank you postcard designed especially for you from an Egyptian woman who has to deal daily with the issue of sexual harassment and who really knows what a great difference your contribution makes. And of course, you'll be added to our Wall of Fame and VIP mailing list, and get the wallpaper and graffiti stencil.

    3 claimed
  • $600USD
    Love and anti-SH material

    A personalized, limited-edition bag from our Break the Myths campaign filled with stickers, postcards, posters, and a personal thank you postcard from a an Egyptian female artist. You'll also be added to our ‘Wall of Fame’, VIP mailing list, get the wall paper and graffiti stencil, and shout out and thank you on Twitter and Facebook.

    1 claimed
  • $1,000USD
    Behind-the-scenes video

    Behind the scenes video and poster of the production of the coming campaign with a special thank you and credits, and of course, all of the above + a loud shout out and thank you on Twitter and Facebook!

    1 claimed
  • $1,000USD
    More than $1000

    We’ll prepare something very special for you!

    0 claimed
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