With Ad revenue on the sharp decline, GU is looking to secure a year of funding without the need of ads.
Woody Hearn
Denver, Colorado
United States
1 Team Member

Making it Count

GU is a 13 year old webcomic, born of MMO guild chat, that grew into an industry wide love letter. And where viewer numbers are still pretty high, ad revenue is terrible. I'd like to be able to do the comics without focussing on that aspect of the "business". 

GU Header

Needs and Wants

I've drilled it down to ask for as little as possible. $13,500 minus the fees and such won't be enough to completely meet the need, it will ease the situation a bit and let me scrap the tower ad from the site. Meeting stretch goals will allow us to peel other ads off the site as well. We'll talk about that later though.

Ads Suck

Though the total ad value on my site is worth far more than $12,000 per position for an entire year, that's all I need to get buy. And if I can get away from dependence on Ad revenue I can focus more on the comic, commissions, and playing games which is what the site is all about.

So, if we hit the first $13,500, we'll pull the 160x600 tower add off of the site. At the first stretch goal we'll take down the 728x90 leaderboard ad. At the second we'll tear down the last vesitages of the Ad State and proclaim our freedom from it's regime for a full year. 

No Cash? No Problem!

If you don't have any cash on hand, don't worry. Trust me; I understand. But please feel free to tell other people about the project. Facebook, Twitter, IndieGoGo's share tools, emails to freinds, family and guild mates, forums posts, whatever you feel comfortable with.


Stretch Goals

As I mentioned above if we hit the $13,500 goal we'll take the primary ad position (160x600) off of the GU site entirely. But there's more work that can be done.

$27,000 - Remove the Leaderboard Ad

If I'm honest, I'd like to see this 728x90 ad unit go first. But from the standpoint of redesigning the website (which I'm currently in the process of doing) it's easier to have this location be the second size to come down.

$40,500 - Remove the Ad Block

The 300x250 Ad Block is the most innocuous of the bunch. It's a natural fit for removal last because it's so easy to move and code around.

$45,000 - No Commission Come-Ons

I know there will be readers that will want commissions no matter what. But I also know that there are some readers who don't like seeing the Artist For Sale! and GU Commissions banners. So if we hit this stretch, I will make every effort to avoid hawking my artistic wares. The only exception would be in the case of an unforseen emergency.

$60,000 - Bonus Comics!

If by some miracle we manage to hit $60,000 I will produce -AT LEAST- 2 bonus, non-GU comics per month, for a year, based on my group's table top gaming experiences. These comics will also be provided ad free.

$75K - ???

I'll tell you about this exciting stretch goal if we hit $40,500 and strip all ads off the site.



I've got more questions, where can I send them? indiegogo@gucomics.com

What is the Fancast? The Fancast is a part of the GU Forums where I post artwork that's not readily available elsewhere on the site. I'm hoping that I willl get to ad even more Fancast Content if the Project funds and I don't have to worry about dealing with ad revenue.

About the Random Panel Reward Perk? The random selection will be made from the available panels ($25 and up), after the Pick-A-Panel funders make their choices. You can see what's currently available here: http://www.gucomics.com/archives/pricelist.php

Quick-Sketch Perk: can I pick the subject matter? Requests are welcomed, but please keep it to just a few words. Otherwise the quick sketch is not so quick. Please also note: These will not be digitally produced. There aren't many my tangible sketches floating around.

Can fans buy a Corporate Sponsorship for a game they like? Yes, if a group of players got together to buy a "corporate sponsor"ship, I would certainly focus on their game of choice for a month. A couple of things to note though: 1) It would still have to be a game that I could personally endorse and play. 2) I would not be able to put that game's ads into my ad inventory without the game developer's permission.

What happens if you don't hit $13,500? Depending on your perk level you will be given access to the Fancast for the listed amount of time. If we manage to bring in $8000 or more I will add a login to the main GU site so that Fancast members still receive an ad free GU.

What if you go over $75K? Yeah this is highly unlikely. Honestly I'd be surprised is we even hit the goal. But, just in case, I have plans for up to $200K. If we get anywhere near $75, I will dream up more stretch goals.

When will the ad free site go live? Immediately. Because we're using Flex Funding, as soon as I get the email from Indiegogo that says we hit our goal, I'll go in and pull the 160x600 ad from the site's code. Same with each of the other ad removal stretch goals.

Why are the delivery dates so many months away? Really it's just giving myself plenty of buffer time JUUUST incase. I expect everything will be finished and out the door much sooner than the "estimated delivery date".

Didn't Penny Arcade already do this? Yup.

Find This Campaign On
raised by 202 people in 1 month
81% funded
No time left
$13,500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on March 8, 2013
Select a Perk
  • $1USD

    This is for the folks that want to support the project but don't have the funds to just go throwing money about. All supporters will be listed on a new Thank You page at GU whether we hit our goal or not.

    13 claimed
    Estimated delivery: March 2013
  • $3USD

    Receive one month access to the GU Fancast* and be listed on the Thank You page. (* GUForums account required.)

    4 claimed
    Estimated delivery: March 2013
  • $6USD
    Fancast II

    Receive 3 months access to the GU Fancast* and be listed on the Thank You page. (* GUForums account required.)

    20 claimed
    Estimated delivery: March 2013
  • $20USD
    Fancast III

    Receive one year of access to the GU Fancast* and be listed on the Thank You page. (* GUForums account required.)

    86 claimed
    Estimated delivery: February 2013
  • $50USD
    Dedicated Fan

    Receive the Fanast Level 3 perk plus a personalized postcard of appreciation. (Please add $3 for International Addresses.)

    22 claimed
    Estimated delivery: March 2013
  • $100USD
    Random Panel Reward

    Receive the Dedicated Fan perk plus one signed original artwork panel chosen at random from the GU Archives. (Please add $3 for International Addresses.)

    23 out of 200 claimed
    Estimated delivery: June 2013
  • $150USD

    Receive the Dedicated Fan perk plus one signed original artwork panel of your choice from the GU Comics Archives. First come, first served. (Please add $3 for International Addresses.)

    7 out of 200 claimed
    Estimated delivery: June 2013
  • $200USD
    Quick Sketch

    Receive the Pick-A-Panel perk plus a one-of-a-kind quick sketch. (Please add $3 for International Addresses.)

    1 out of 25 claimed
    Estimated delivery: June 2013
  • $300USD
    GU Fight Club

    Receive the Pick-A-Panel perk plus one GU-ized Commission. This image will appear with your name on the new Thank You page. (Please add $3 for International Addresses.)

    4 out of 20 claimed
    Estimated delivery: June 2013
  • $500USD
    You're In!

    Receive the GU Fight Club perk and your GU-ized Fight Club image will appear in a GU Strip. (Please add $3 for International Addresses.)

    4 out of 10 claimed
  • $1,000USD

    Receive the You're In! perk and your name will appear on the main GU page for one month as the site's sponsor. (Please add $3 for International Addresses.)

    0 out of 10 claimed
  • $6,000USD
    Corporate Sponsor

    GU will focus at least 3 comics/writeups per week on your company's game(s) for a month. Receive 100% of any ad inventory not removed by this IndieGoGo campaign. Promotions, Giveaways, "Sponsored By" tag. Contact me for all the specifics. (Subject to approval.)

    0 out of 6 claimed
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