Can an App Start a Revolution?
Why an APW App?
In 2012 the concept for starting AParallelWorld.com didn’t seem controversial. In fact, at that time it seemed obvious that providing current facts and real news about sustainable living was a good thing. The APW team wasn’t trying to start a revolution. To us, it seemed a “no brainer.” What average American wouldn’t appreciate a one-stop website that provided a clear path to a healthier, more affordable, greener lifestyle?
And so, we built the APW site to do just that. As a result, thousands of you have become part of the APW family because you’re eager to learn as much as you can about saving money while helping to care for Mother Earth. You’ve learned to rely on APW to spread the news about alternatives that don’t fit the fossil-fueled corporate narrative. Many of you now take advantage of the APW site to find information, bonuses and discounts from our green vendors.
In starting this project, we never dreamed that providing honest facts about sustainable living might be considered revolutionary. But that was before Trump and his minions came into power. That was before the 45th president installed climate-change deniers as heads of the very institutions created to protect our environment. As a result, a goodly portion of the Right Wing sees America’s desire for “sustainability” as an existential threat.
The Revolution on Your Smart Phone
Truth be told, you might think your life was threatened too, if you believe it depends on America staying addicted — addicted to oil, gasoline, toxic products, too-big-to-fail-banks, GMOs, and a corporate-controlled Mainstream Media. Like you, our APW team members are fed up with these mega corporations controlling our lives as well as our government. The moment for an economic revolution has arrived and true to the times it’s coming as an app.
APW’s job is to tell you about affordable alternatives that are better for you and the planet. APW works hard shouting out the message about the healthier, cleaner, better-for-local-economies alternatives that are available today. However, given today’s grim political reality, the team now believes we need to reach more people quicker than ever. We believe that “sustainably” is patriotic because it helps move the center of political balance back to regular Americans like us.
First the Video…
Our first effort to spread the APW message as far and as fast as we could was to create this 2-minute video, “Jumping the Track from Corporate Control to Economic Democracy”. Within two days after its launch early this year the APW site came under a blistering cyber attack by fossil fuel trolls and bots with Russian addresses. Although that attack hurt the launch of the video we didn’t give up. We rebuilt our security and re-launched it. As of now over 350,000 (and counting) people have watched it on Facebook alone.
…Then the App
People are beginning to wake up and realize that if they want their kids to have any kind of a livable planet they need to act now. It’s time to stop supporting dirty industries that buy our government. It’s time to make the APW strategy available to everyone who’s ready to shake off the 19th century technologies still holding power over our everyday lives.
Every time you use the APW App you’ll be conducting your own little “media revolt.” All three applications from the APW website will be at your fingertips. Users will receive a weekly update every Thursday from APW’s writers and editors. You’ll have access to the Parallel Strategy, showing you how to live healthy, save money and start to protect the planet. And you’ll have access to APW’s exclusive marketplace and the bonuses and discounts offered by our green vendors.
An App for You, Your Family and the Environment
All of our vendors are pledged to provide APW members with discounts and bonuses for their goods and services from the following six categories and their 25 sub-categories —
• Home weatherization & Insulation
• Energy Efficient Appliances
• Energy Efficient Lighting
• Solar Equipment Installed
• Solar Equipment Shipped
• Wind Energy Providers
• Green Contractors
• Electric Plug-in & Hybrid Vehicles
• Organic Products & Markets
• CSA & Urban Farming
• Community & Home Gardening
• Farm-to-Table Restaurants
• Personal Care & Wellness
• Household Supplies
• Natural Clothing
• Product Reuse
• Electronic Media & Social Media
• Independent Publishing & Bookstores
• Independent Broadcasting
• Local Credit Unions & Banks
• Socially Responsible Investment
• Non-Profit Financial Services
It’s true — there’s a lot of information to digest to figure out the smartest, most efficient was to live sustainably. APW was created to help the Average American figure it out.
Doing it Together
And we need your help to get America to its “tipping point” of sustainability as quickly as possible. With your help, we can build an APW App that leverages the free market to uproot the fossil fuel economy and its control over our lives. This APW App will put the Parallel Strategy for sustainable living at your fingertips. With a couple of clicks on a mobile device everyone can access resources around the nation that offer discounts and bonuses on green products.
Just as important, the APW App will help you track when new sustainable technologies become available to the mass market. And, in spite of our corrupt administration, the APW App will help restore America’s leadership in the fight against climate change. We can’t do this alone. We need your help.