Global Village Fruits - Taking Jackfruit to Market

Building international supply chains for undiscovered, underutilized superfruits.
Ekteowi4zz3f8is7ddr8
Annemarie Ryu
Food
Boston, Massachusetts
United States
3 Team Members

Welcome to our Indiegogo page!

Global Village Fruits is a for-profit social enterprise building international supply chains for undiscovered, underutilized superfruits.

We first discovered jackfruit when our founder, Annie, was working in southern India to adapt and implement a maternal and child healthcare program she, her brother, and a classmate co-founded.

Annie, her brother Alex, and staff members pose for a photo at Dindavara primary health center in rural southern IndiaAnnie, her brother Alex, and staff members pose for a photo at Dindavara primary health center in rural southern India
 

It was love at first taste. 

Annie + Jackfruit = <3
Annie + Jackfruit = <3

Annie had never tasted anything as delicious as the jackfruit. Unable to understand why she had never tasted this wonderfruit before, she delved into research and began attending jackfruit festivals, conversing with jackfruit experts, and visiting jackfruit farms and processing facilities.

Discovering that most of India's jackfruit is simply wasted for various gaps in the supply chains, Annie decided to launch Global Village Fruits to remedy multiple problems. Preventing jackfruit wastage would mean boosting the income of farmers and processors, empowering women with paid employment, and making this superfruit accessible in her homeland.

We did a Kickstarter campaign in February 2012. Those funds lifted us up and got us going! We set up an initial website and got barcoding, insurance, packaging, product, and shipping for a sample load of jackfruit products.

A GVF jackfruit taste-testing booth at a local specialty food storeA GVF jackfruit taste-testing booth at a local specialty food store

Since then, Annie has traveled to India two more times (with funding support from school) to really understand the issues.

Annie discusses jackfruit harvesting and processing with a jackfruit expert at the University of Agricultural Sciences, Bangalore.Annie discusses jackfruit harvesting and processing with a jackfruit expert at the University of Agricultural Sciences, Bangalore.

 

Annie discusses supply chain challenges with jackfruit farmers and processors.Annie discusses supply chain challenges with jackfruit farmers and processors.
 
Annie markets jackfruit products with friends, farmers, and processors at a Bangalore jackfruit festival.Annie markets jackfruit products with friends, farmers, and processors at a Bangalore jackfruit festival.
 
Annie tries to prepare tender jackfruit for cooking.Annie tries to prepare tender jackfruit for cooking.
 
Annie removes jackfruit bulbs from jackfruit rind in a jackfruit processing training program.Annie removes jackfruit bulbs from jackfruit rind in a jackfruit processing training program.
 
Annie assists (mostly as taste-tester) in a day-long jackfruit cooking celebration.Annie assists (mostly as taste-tester) in a day-long jackfruit cooking celebration.
 

Yep, Annie and the team are just as excited as ever (more excited is not possible) to bring jackfruit to your doorstep.

Building a Brand

We aim to be the enterprise to introduce jackfruit, in all its wonder, to the US, and we're building a brand that communicates our vibrant spirit and innovation as well as our commitment to positive social and environmental impact. Our new, fully printed stand-up pouches are at the press. We're re-doing our website.

Our new logo!Our new logo!
 

Why Indiegogo?

Practically speaking, we've got a cash-flow problem. We expect to profit from sales over time, but we've got to buy our product inventory first. We don't have that kind of cash in the bank (although we definitely haven't paid ourselves for anything just yet--saving money for product and impact).

Which brings me to my next point--we've got a ton to do! Global Village Fruits isn't only buying, importing, packaging, marketing, and selling product. We're also conducting processing training programs and working to establish processing facilities in which we can ensure that we maximize our positive social and environmental impacts. (And we also don't yet have the cash in the bank for all of this, although we have done 12 training programs, and we know what equipment we need and where to get it.)

Another reason? I, Annie, am now working full-time on Global Village Fruits!!! :D!! Yep, first time in my 22 years of existence in memory that I'm not in school. I've finally got the opportunity to invest all the time and energy I have into realizing our team's dreams for Global Village Fruits. We will be fundraising in a big way (think angel investors and impact investors) after product hits shelves in August--but we need some help to get there.

Last reason--we believe that jackfruit is the next BIG thing. This is the beginning of our major social media campaign to tell the world about this superfruit. Spread the word--join and help us build the GVF jackfruit fan club.

Rewards

We hope you're excited as we are to delight in the mango-pineapple-banana taste of jackfruit! Our premiere product is dried jackfruit, packed with potassium, magnesium, and fiber. (That's it on the right!)

Jackfruit (rind) meets dried jackfruit (bulbs).Jackfruit (rind) meets dried jackfruit (bulbs).

But that's not all! We've also got jackfruit lassi, sweet jackfruit bars (you've got to pause for dessert sometimes), crispy jackfruit chips (a snacking favorite among our teammates in India), GVF T-shirts, GVF tote bags (100% organic!), a sample pack of yet-to-be-released exotic fruit products (o_O), an amazing India trip itinerary + travel tips, a Whole Foods dinner party in your honor, and the opportunity to adopt a jackfruit tree. (Read more on the column to your right!)

And then, for those of you who want to make an extremely tangible contribution to the development of this social enterprise, we've also got several [IMPACT] reward options. Your contribution would go directly toward the construction of a processing facility to support the livelihoods of farmers and processors, and we would send you photos of the equipment in action.

So, DON'T MISS OUT! 

One monkey makes a run for the jackfruit. Other monkey misses out.One monkey makes a run for the jackfruit. Other monkey misses out.

But really, 

Thanks a ton for stopping by!

We really, really appreciate your support.

<3 Annie, Greta, Celia, Joe, and Marjorie

Would you like to contact us? Please email annie@globalvillagefruits.com

Find This Campaign On
$851USD
raised in 1 month
6% funded
No time left
$15,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 28, 2013
Select a Perk
  • $5USD
    GVF Thank You

    THANK YOU on our new website and in our first newsletter!

    3 claimed
    Estimated delivery: August 2013
  • $15USD
    + GVF Dried Jackfruit!

    DRIED JACKFRUIT x 1 pouch + THANK YOU (as described above)!

    7 claimed
    Estimated delivery: September 2013
  • $25USD
    + GVF Dried Jackfruit x 2!

    DRIED JACKFRUIT x 2 pouches + THANK YOU

    2 claimed
    Estimated delivery: September 2013
  • $50USD
    + GVF T-shirt, Jackfruit x 3!

    GVF T-SHIRT (100% organic!) + DRIED JACKFRUIT x 3 pouches + THANK YOU!

    1 claimed
    Estimated delivery: October 2013
  • $50USD
    Jackfruit Tree Planting!

    [Direct Impact Sponsorship] JACKFRUIT TREE PLANTING EVENT in your honor on one of our plots in India. (We'll send photos!)

    0 claimed
    Estimated delivery: October 2013
  • $100USD
    Jackfruit Processing Training!

    [Direct Impact Sponsorship] JACKFRUIT PROCESSING TRAINING PROGRAM for 20 or more farmers and housewives (We'll send photos!)

    1 claimed
    Estimated delivery: January 2014
  • $150USD
    Processing Hand Tools!

    [Direct Impact Sponsorship] HAND TOOLS in stainless steel for exotic fruit processing (We'll send photos of these in use in the new processing facility.)

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $175USD
    GVF Bronze Sponsor!

    BRONZE SPONSOR on our new website and newsletter + SWEET JACKFRUIT BARS x 6 + CRISPY JACKFRUIT CHIPS x 3 + JACKFRUIT LASSI x 3 bottles + DRIED JACKFRUIT x 6 pouches + GVF T-SHIRT + GVF TOTE BAG

    0 claimed
    Estimated delivery: November 2013
  • $200USD
    Fruit Blanching Tank!

    [Direct Impact Sponsorship] FRUIT BLANCHING TANK to keep our fruit products naturally delicious and colorful for longer time (We'll send photos of this in use in the new processing facility.)

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $250USD
    + VIP Pack!

    SAMPLE PACK OF YET-TO-BE-RELEASED EXOTIC FRUIT PRODUCTS + BRONZE SPONSOR on our new website and newsletter + SWEET JACKFRUIT BARS x 6 + CRISPY JACKFRUIT CHIPS x 3 + JACKFRUIT LASSI x 3 bottles + DRIED JACKFRUIT x 6 pouches + GVF T-SHIRT + GVF TOTE BAG

    0 claimed
    Estimated delivery: November 2013
  • $250USD
    Product Testing Equipment!

    [Direct Impact Sponsorship] PRODUCT TESTING EQUIPMENT for ensuring our products meet the highest quality standards - we sure aren't going to start a facility without this equipment! (We'll send photos of the equipment in use in the new processing facility.)

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $500USD
    Silver Sponsor!

    INDIA TRIP ITINERARY including mountain hiking, exotic fruit tourism, and our founder's best travel tips (hotel and travel costs not included) + SILVER SPONSOR on our new website and newsletter + ALL OF THE ABOVE PRODUCT REWARDS

    0 claimed
    Estimated delivery: November 2013
  • $750USD
    Packaging Sealer!

    [Direct Impact Sponsorship] PACKAGING SEALER for our plastic pouches to keep our dried fruits fresh (We'll send photos of this in use in the new processing facility.)

    0 claimed
    Estimated delivery: May 2014
  • $750USD
    + Whole Foods Dinner Party!

    WHOLE FOODS DINNER PARTY with the GVF team in Boston + INDIA TRIP ITINERARY including mountain hiking, exotic fruit tourism, and our founder's best travel tips (hotel and travel costs not included) + SILVER SPONSOR on our new website and newsletter + ALL OF THE ABOVE PRODUCT REWARDS

    0 claimed
    Estimated delivery: November 2013
  • $1,000USD
    + Adopt a Jackfruit Tree!

    ADOPT A JACKFRUIT TREE! (receive a package of jackfruit goodies from us each year for the next 5 years) + WHOLE FOODS DINNER PARTY with the GVF team in Boston + INDIA TRIP ITINERARY including mountain hiking, exotic fruit tourism, and our founder's best travel tips (hotel and travel costs not included) + GOLD SPONSOR on our new website and newsletter + ALL OF THE ABOVE PRODUCT REWARDS

    0 claimed
    Estimated delivery: November 2013
  • $1,250USD
    Working Table + Storage Rack!

    [Direct Impact Sponsorship] WORKING TABLE in stainless steel, sturdy for jackfruit chopping! + super-clean STORAGE RACK for products on their way to the port! (We'll send photos of these in use in the new processing facility.) + GOLD SPONSOR on our new website and newsletter

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $2,000USD
    Pulper!

    [Direct Impact Sponsorship] PULPER in stainless steel, food-grade, for exotic fruit pulping --&gt; juices, lassis, smoothies, candies, and ice creams! (We'll send photos of this in use in the new processing facility.) + PLATINUM SPONSOR on our new website and newsletter

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $2,500USD
    Pulverizer!

    [Direct Impact Sponsorship] PULVERIZER in stainless steel, food-grade, for jackfruit seed flour in our gluten-free certified product line (We'll send photos of this in use in the new processing facility.) + PLATINUM SPONSOR on our new website and newsletter

    0 out of 5 claimed
    Estimated delivery: May 2014
  • $5,000USD
    Dehydrator!

    [Direct Impact Sponsorship] DEHYDRATOR in stainless steel, food-grade, for all our exotic fruit drying needs (We'll send photos of this in use in the new processing facility.) + DIAMOND SPONSOR on our new website and newsletter

    0 out of 5 claimed
    Estimated delivery: May 2014
Do you think this campaign contains prohibited content? Let us know.