Girls Afraid of Money? $20 Experiment cont'd

Georgetown undergrads duct taped AdviseHer to mentor girls w/ambition. beta proved we're real. $10K gets us beyond beta to REAL!
Susan Wilson
Georgetown, District of Columbia
United States
6 Team Members

A Full-Circle Moment:

A blue-collar girl, my name is Susan Wilson.  Perhaps it's because I don't come from money that I'm such a fan of crowdfunding so i truly appreciate you taking the time learn more about AdviseHer.  Having made FORTUNE Magazine's illustrious list of the 10 Most Powerful Women Entrepreneurs in 2009, I regularly speak to women on entrepreneurship but March 17, 2011 was different.  It was twenty years later and I was back at Georgetown University.  I looked across the podium and saw myself in their twenty-year old eyes.  The real ‘me’ NOT the award-winning, successful ‘me’ they admired, wanted to learn from, and some even dreamed of becoming.


It was a life-changing moment that snuck up on me.  "The world will be saved by the western woman.”  My soul whispered the Dalai Lama’s 2009 words, forcing my A.D.D. brain to short-circuit.  Clearly not thinking, I abandoned my stock presentation and fell on my sword telling these 20 year-old versions of me the truth I wish I'd heard from the women I admired when I was their age,  "I'm a liar, a cheat, and a thief."  I remember the girls laughing uncomfortably when I said it but I knew it was worth convincing them.  Perhaps they'd save the world if I told them the truth I wish I had heard:

Degrees of wrongness are convenient delineations.  My mother and the women of her generation fought hard getting women a seat at the table.  Yes their facade is a convenient truth BUT it was necessary for them to survive.  A sign of the times, sweeping mistakes and indiscretions under the rug was a noble effort passed down generations of women before them.  But I didn’t know that at twenty.  It was before Twitter, Facebook, and the Internet began making hypocrites extinct (e.g., Elliott Spitzer and Anthony Weiner).


And as a direct result, most women my age lost decades of potential - undermining our own self worth.  I promise you I have done more to limit my success than anything any man did or didn't do.  I created FundHer in 2009 as a passion project empowering women so we'd get out of our own way and start solving for solutions (instead of wasting more years debating and solving for an answer).  Agreement isn't coming.  Help isn't coming.  The Dalai Lama knows it and it's time we owned it. 

[Learn more by reading FORTUNE/Money/CNN coverage: Are Girls Afraid of Money?]


What's AdviseHer Doing:

AdviseHer is a direct result of me owning my truth (and I'll gladly accept a Nobel Prize for my valiant effort btw).  In the three months since then, I've worked with a core group of girls in that audience creating and bootstrapping AdviseHer.  An online personal mentoring platform for girls providing access to real role models willing to share the truth in ways they can relate - online and offline via cell, chat, text, Skype, Facebook, Google, etc.


Lean Startup fans (i.e., common sense individuals), we duct-taped a solution together for AdviseHer - clearly proving the concept, the value as well as the demand.  Now we need $10,000 to take AdviseHer to the next level to be used as follows:


  • $3000:  Design and create a custom facebook page as well as an app and a game to drive awareness among teens
  • $2000:  Create proprietary logo and compelling visuals to fill out the site, facebook, etc.
  • $4000:  Rebuild site from the ground up w/integrated social networking using NationBuilder
  • $1000:  Proprietary content


We have BIG plans so we know it's going to take more than $10,000.  We're already getting requests to expand to other schools.  But right now, we're heads down and focused on systemizing what we have so it runs like a machine.  Not easy when individuals are actually involved, but that's the point! 


We're not building a new cutting-edge technology so we don't need the best brains focused on getting our technology where it needs to be.  This is doable with $10,000 beause it's summer and we have the opportunity to get some good bodies in exchange for "intern" titles, ping pong and Mountain Dew.


Why You Should Care:

Do you want girls emulating partying socialites and movie stars?  Or do you want them looking up to girls they can relate to – girls that look like them - reality stars who’ve become rich and famous for behaving badly?  Today, those are really the only choices girls have.  That's what they're exposed to so that's what they know.  AND THAT's why you should care.  Even if you don't have a daughter, you deal with girls regularly.  Help them and you really do end up helping yourself too!


Why this Team:

Help AdviseHer cross platforms and technologies so real girls all over the world have easy access to positive role models online or offline via cell, chat, text, Skype, Google, Facebook, landline, or snail mail.  In case you think we’re kidding, AdviseHer CEO, Georgetown undergrad Dena Sholk, is spending her summer in Kazakhstan having to email her hysterical blog posts to her family in New Jersey to post to AdviseHer because Blogger and Google are blocked in Kazakhstan.


Clearly an empowered young woman, Dena’s T.C.B. tagline (short for taking care of business – which is apparently too long to actually say in full), it’s clear she’s used to getting things done.  So she wasn’t thrilled Corey Cameron, AdviseHer’s CTO, who’s in Palo Alto interning for the summer at Google, wasn’t able to “pull some strings.”


Corey has a wicked sense of humor and she’s an amazing writer but she’s fairly reserved so I LOVE reading her Unstoppable Corey blog posts.  Totally badass!  That’s the beauty of AdviseHer, there’s a depth and breadth to the girls offering insight and advice.  From all walks of life and all nationalities, it’s fun to listen to their banter.  And it’s only going to get better as we expand to add mentors and contributors from additional schools.


And if you’re old like me (41 ;D) thinking you’ve got nothing to learn from these girls, think again.  Despite failing with Rosetta Stone and Berlitz, I’m finally picking up French from Elizabeth Schieffelin, AdviseHer’s COO, who’s spending the summer in Paris.  Nothing formal - just emails back & forth which is probably why my brain is absorbing it.  C’est la vie!

The Ask and Impact:

You and I can't change tv's line up. Okay we can't (if you can, please help btw). We can't stop Mtv from creating stupid reality shows. But with IndieGoGo, AdviseHer is creating an individual call to action - SO YOU CAN DO SOMETHING NOW! Please consider giving at least $10 and spread the word to everyone you know.

AdviseHer wants to engage with girls 'where they're at' (literally and figuratively) so they can get where they're supposesd to be!  If you have ideas, tell us.  We're self-funded and totally winging-it (and loving it).  We can TRY anything so get involved and give some feedback.  It takes a village...remember.  So we're thinking of creating a flash mob event with a Village People theme.  What do you think?  email or visit us online at

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This campaign ended on July 22, 2011
Select a Perk
  • $10USD
    Thanks w/Pix

    A personal thank you email along with some cool pix from AdviseHer’s Exec. Team now spread across the world – Dena in Kazakhstan, Elizabeth in Paris, and Corey in the holy city of Palo Alto (i.e., Google). Did you think we were kidding about changing the world?!! Plus the earlier perk.

    1 out of 1000 claimed
  • $25USD
    Tweet Out

    A Twitter Shout Out from @AdviseHer calling you out by name and thanking you personally for your generous gift. Plus earlier perks.

    2 out of 1000 claimed
  • $50USD
    Facebook Shout Out

    A Facebook Shout Out where we’ll post a unique & very cool thank you on your personal facebook page. Plus you’ll get the three earlier perks! Plus earlier perks.

    0 out of 500 claimed
  • $75USD
    Before the After

    Personal thank you card hand-signed by the AdviseHer Founding Team (before we become famous for making the world a better place) PLUS the earlier perks.

    0 out of 500 claimed
  • $100USD

    Electronic review, markup & feedback of a 3 page paper (e.g., essay, application, resume, poem, report, assignment, budget, etc. PLUS earlier perks.

    0 out of 100 claimed
  • $150USD
    30 Minutes w/AdviseHer

    30 minutes of one-on-one time to discuss how to motivate and encourage girls today or your child can discuss the realities and struggles of everyday life, the significance and unimportance of high school, money (or the lack thereof), getting parents to back off so everyone’s happy, the college admissions process, etc. PLUS the earlier perks.

    1 out of 50 claimed
  • $250USD
    Three VideoChat Sessions

    Three twenty minute one-on-one video-chat sessions (e.g., Skype) to discuss real life issues facing young women and girls today including cliques, gossip, dreaming BIG, as well as planning how and where to start PLUS the earlier perks.

    4 out of 25 claimed
  • $500USD
    Eight Weeks

    Eight weeks of personal face time which includes weekly 20-minute video chats (e.g., Skype) plus 20 minutes of follow up text and chats PLUS the earlier perks.

    1 out of 10 claimed
  • $1,000USD
    RockStar Status

    Listing on FundHer’s Wall of Fame page AND bragging rights b/c we’ll single you out as we brag to the press our mission and accomplishments. In addition, you'll get a kick@ss personal thank you picture where we'll literally thank you in the picture from somewhere FAR away (and very cool) PLUS the earlier perks.

    0 out of 10 claimed
  • $2,500USD
    30 Days of One-on-One

    30 Days of DAILY communication (M-F) via text, email, cell, video chat, (ur choice) allows time to build trust and rapport to find out what’s REALLY important to you (b/c it may not be what you think) as well as personal goals PLUS earlier perks.

    0 out of 5 claimed
  • $5,000USD
    Guided Georgetown Tour & Tips

    A personal guided tour of Georgetown University from a member of the AdviseHer team along with the inside scoop and a personal consultation including recommendations on what YOU should do to get where YOU want to be.

    0 out of 5 claimed
  • $10,000USD
    You tell us??!!!

    It has to be legal, fair, and ideally fun for all involved! 0=D

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