icon-discover-icon-linkicon-dismiss-keyboard-linkicon-icon-allcategoriesicon-icon-animalsicon-icon-articon-icon-charityicon-icon-checkicon-icon-checkmarkicon-icon-comicicon-icon-communityicon-icon-consoleicon-icon-create-categoryicon-icon-create-durationicon-icon-create-editicon-icon-create-goalicon-icon-create-photoicon-icon-create-storyicon-icon-create-titleicon-icon-danceicon-icon-dashboardicon-icon-designicon-icon-donateicon-icon-downarrowicon-icon-downcarroticon-icon-editicon-icon-educationicon-icon-embedicon-icon-environmenticon-icon-exclamationicon-icon-facebookicon-icon-fashionicon-icon-filmicon-icon-followicon-icon-followingicon-icon-foodicon-icon-gamingicon-icon-goicon-icon-gplusicon-icon-healthicon-icon-helpicon-icon-idOval 8icon-icon-instagramArtboard 1 Copy 52icon-icon-linkicon-icon-linkedinicon-icon-locationicon-icon-lockicon-icon-mailicon-icon-musicicon-icon-outlinedhelpicon-icon-outposticon-icon-personalcauseicon-icon-photographyicon-icon-playbookicon-icon-politicsicon-icon-profileicon-icon-recent-activityicon-icon-religionicon-icon-rightarrowicon-icon-searchicon-icon-smallbusinessicon-icon-sportsicon-icon-technologyicon-icon-theatreicon-icon-todoicon-icon-transmediaicon-icon-tumblricon-icon-twittericon-icon-uparrowicon-icon-upcarroticon-icon-videowebicon-icon-viewicon-icon-websiteicon-icon-writingicon-icon-youtubeArtboard 1Artboard 1Artboard
See All
FLGS is opening a brick & mortar store in the old Sun Coast Comics.
Lloyd Brown
Jacksonville, Florida
United States
3 Team Members


We're Lloyd, Jimmy, and Amber. We've been gamers for a long time, and running a store is a goal we share in common. FLGS stands for Friendly Local Game Store. A FLGS is a place for gamers and other geek-friendly people to hang out and play some games. We discovered that the name FLGS is available, and we're naming our store after this common acronym.

Game stores are great places for kids to hang out, learn developmental skills like resource management and problem-solving (but don't tell them that!) and meet new friends. We're talking about rubbing elbows, laughing with friends, and sharing stories about movies, comics, and The Big Bang Theory. Helping us get open keeps kids from working in meth labs through a false dichotomy!

Sure, FLGS isn't a city necessity like a fire station or a hospital, but it makes people happy.

Our Business Principle

Two-thirds of all ex-gamers say they quit because they "can't find somebody to play with". We plan to make "finding somebody to play with" our raison d'être. The game room, the social networking, bulletin boards--the entire business model revolves around people enjoying the company of other people.

What We Need & What You Get

We need inventory! We need current inventory to get people playing games again. Although we could spend $15,000 for this new inventory, we're willing to take it one step at a time. $2,000 will get us the most essential items.

We need to advertise to let people know about the stuff we have. We need about $1,900 to do a direct mail to the area around the store. We also plan to get an A-frame sign for the sidewalk so that all that traffic from NAS Jax sees us as they drive by. Those cost about $100.

Merchandise and advertising are our two most critical needs. No part of your contribution will go toward a salary toward the new owners. We believe in this project enough to not take anything out for at least a year. We really want this store to be the best it can be.

If we don't reach our goal, everything we get goes is split between goodies for the shelves and a smaller mailout.

The Rewards

Choose a contribution level. For your donation, you get specific game items or categories, usually at a significant discount. For the largest donations, you get blanket store credit that you can redeem however you want, all at a bonus. If we exceed our goal, we plan to introduce additional benefits for existing contributors.

Oh, and there's no rule that says you and your gaming group can't go in on one of the contributions as a group--as long as one person stands up and makes the contribution, you can split it however you want.

In all cases, international contributors are responsible for shipping costs. Contact us for details.

$10 - Kobold Minion: You get 3 booster packs of Return to Ravnica. That's $2 off retail, it includes shipping.

$30 - Bugbear Brigand: You take home any RPG title worth $35 or less. Pick up the latest release or fill in a hole in your collection. Take a chance on a new game.

$31 - Ogre Champion: This one's similar but for minis. Get any minis blister or box worth $31 or less.

$50 - Hill Giant Chieftain: Settlers of Catan plus the 5-6 player extension. The retail price is $62. You save $12, and domestic shipping is included.

$100 - Fire Giant King: Get any Space Marine army box or corresponding box for another GW army.

$125 - Immortal Titan: A Booster box of Return to Ravnica, shipping included. That's $20 off retail.

$300 - Silver Dragon: You get a $360 gift certificate and credit on a plaque in the store.

$500 - Gold Dragon: You get a $625 gift certificate and everlasting fame identifying you as a Gold Dragon Contributor on our wall.

$1000 - Platinum Dragon: $1300 gift certificate and a plaque dedicated solely to you.

NEW $2,500 - Publisher Extravaganza: For game manufacturers only. We'll buy $2,000 worth of your products through distribution and restock them for at least a year before we even check sales records.


Manufacturer Rewards

Choose one of the gift certificate rewards and a contribution level. You'll get a chance after the campaign to work out the details. We'll buy your products through distribution if available or directly if not.

The larger the contribution, the more effort we'll put into sales. For $100, we'll put it on the shelf and mention its arrival through our normal communication. At the $500 level, we'll run demo games and report sales levels to you afterward.

Why support us? Two main reasons. One is that we can't keep track of everybody out there, and this gives you an automatic "in". More importantly, of course, is the potential for downstream sales, and it's why we love inventory. We'll restock anything that sells (okay, IF it sells within the first year. We have to be reasonable), and we'll keep restocking it. Your $50 donation could mean $500 in sales--and more as your SKU list grows.

The Impact

  • FLGS will be picking up the legacy of War Dogs Game Center, the last full-service game store in Jacksonville with all the main product lines and a game room. It brought the magic of games to millions of kids in Jacksonville. Okay, maybe not millions, but certainly thousands. 
  • We'll be moving into Sun Coast Comics' old space. While some people are expected to become customers of the new online venture the current owners are starting, we'll be glad to take care of the customers who choose to stay.
  • Starting next year, we'll participate in Free RPG Day, offering a chance to get free games. It's a good opportunity to bring a friend in and get him hooked. 
  • Since 2004, Lloyd has been writing business plans for other would-be store owners. He literally wrote the book on how to start and run a retail game store. You can be confident that this isn't a fly-by-night effort. No wasted contributions here!

Other Ways You Can Help

If you can't contribute, you can still help!

  • Share us on Facebook or Twitter or however you socialize with your friends.
  • You can use the Indiegogo share tools below to make it easier to tell people.
  • If you've already donated, pester your friends into contributing so that you can increase the value of your perk through our bonus perks.
  • If you want to get a tattoo of a QR code linking to this campaign, we'll provide your inker with the graphic. Go for it!

Thanks for reading, and we hope you'll help us with our goal. Also, world peace.

Find This Campaign On
raised in 1 month
9% funded
No time left
$4,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on January 26, 2013
In partnership with
Select a Perk
  • $10USD
    Kobold Minion

    3 Magic: the Gathering booster packs. That's $2 off the retail price, and shipping's included. Inquire for international shipping rates.

    2 claimed
    Estimated delivery: December 2012
  • $30USD
    Bugbear Brigand

    Choose any in-print RPG title MSRP $35 or less. Domestic shipping is included. Inquire for international shipping rates.

    4 claimed
    Estimated delivery: January 2013
  • $31USD
    Ogre Champion

    Your choice of any box set (or blister) worth up to $36 at MSRP. Domestic shipping is included. Inquire for international shipping rates.

    1 claimed
    Estimated delivery: January 2013
  • $50USD
    Hill Giant Chieftain

    Settlers of Catan plus the 5-6 player extension. The retail price is $62. You save $12, and domestic shipping is included. Inquire for international shipping rates.

    0 claimed
    Estimated delivery: January 2013
  • $100USD
    Fire Giant King

    Warhammer 40k Space Marine Battleforce or the corresponding box for your 40k or WFB army of choice. Domestic shipping is included. Inquire for international shipping rates.

    0 claimed
    Estimated delivery: January 2013
  • $125USD
    Immortal Titan

    Return to Ravnica booster box. Domestic shipping included. Inquire for international shipping rates.

    1 out of 36 claimed
    Estimated delivery: January 2013
  • $300USD
    Silver Dragon Contributor

    You get a gift cert for $360, and your name on a special plaque in the store thanking you for your contribution. Until the end of time, all will know of your generosity and kindness. Future generations will name their children after you and erect monuments in your name. Well, at least the gift cert and plaque part of that are true.

    0 claimed
    Estimated delivery: January 2013
  • $500USD
    Gold Dragon Contributor

    You get all the fame and fortune of the Silver Contributor Status, plus I will tattoo your name on my butt! Okay, you caught me lying again, but at least you get a gift cert for $625. You do get listed on a separate, grander and larger plaque in the store, visible for all and sundry.

    0 out of 12 claimed
    Estimated delivery: January 2013
  • $1,000USD
    Platinum Dragon Contributor

    $1,300 gift cert. Individual plaque extolling your largesse. Friends for life. I will write your name in on the next presidential election (and I'm not kidding this time).

    0 claimed
    Estimated delivery: January 2013
  • $2,500USD
    Publisher Extravaganza

    FLGS will buy $2,000 worth of your products through distribution. We'll restock anything that sells for at least the first year before reviewing the lines for sustainability. We'll run demos (if appropriate) and showcase your products to our mailing list. Accountability: We'll send you pictures of the merchandise on the shelves, and of game play if possible. We'll report on sales of your products and in-store activity like demos.

    0 claimed
    Estimated delivery: January 2013
Do you think this campaign contains prohibited content? Let us know.