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This campaign aims to get hot meals into areas affected by Hurricane Sandy
Zoe Adlersberg
New York, New York
United States
1 Team Member
This campaign is raising funds on behalf of Williamsburg Northside Association, a verified nonprofit. The campaign does not necessarily reflect the views of the nonprofit or have any formal association with it. All contributions are considered unrestricted gifts and can't be specified for any particular purpose.

THANK YOU TO ALL FOR ALL OF YOUR WONDERFUL SUPPORT AND DONATIONS!! Many of you asked if we would take funds just a bit longer...and we will. 




About us

We are a small group of moms who came together around the idea of getting hot meals out there to folks. Zoe Adlersberg, a photographer, Erin Wile, a producer, and Sara Kate Gillingham-Ryan, founder of thekitchn.com and cookbook author, are spearheading the efforts. For more information please email zoephotonyc@me.com.

What We Need & What You Get

  • With food trucks, we can get into affected areas and be flexible. Is there an immediate need in Coney Island? Canarsie? We'll get there. In the Rockaways? In Red Hook? We are mobile and can get meals to folks who need them. Power out, can't cook? We can supply HOT meals for communities that are hurt. Power on now but spirits low? What's better to say "I'm with you!!" as rebuilding continues than a free, delicious, hot meal cooked with love.

  • Food trucks can serve 500+ people for $2,500 a day, cost per meal is $5!

  • Depending on the funds we raise, we'd like to make a steady push, sending trucks into the field 1-2 per week UNTIL JANUARY 1. The idea is that this is a LONG HAUL, not a quick fix.

  • We will do a special push on Thanksgiving and Christmas.

  • All money will go DIRECTLY to the trucks for their food/fuel costs minus Indigogo's fee. There is no overhead and no one else is being paid a cent to help with the fundraising. We are doing this because we believe in what we are doing!

Our goal is 2 trucks, 2 days a week ever week (so 4 trucks a week) from next week until Jan 31st, 2012 with 2 additional days on Thanksgiving and Christmas (2 trucks on those days). If we raise more, we'll do more!!

If we don't make our goal we will get as many trucks as we can in the field and focus on current needs and Thanksgiving.

The Impact

The impact is huge. From the smile on the child's face when ordering a burrito the way she likes it, to an elderly person getting some hot food they need. The trucks turn into a social club too, people congregating around food, catching up, sharing their stories. Food is an amazing thing.


Other Ways You Can Help

If you dont' feel like you can contribute financially...please help us get out the word. Tweet us. Post and share us on Facebook. EVERYONE can make a difference. Lend a hand sorting clothing or getting involved through Occupy Sandy or one of the other wonderful volunteer organizations out there.


raised by 159 people in 5 days
27% funded
No time left
Verified Nonprofit
$80,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on November 18, 2012
Select a Perk

    Signed Cookbook!!

    A special gift from Sara Kate, a signed copy of her cookbook : http://www.amazon.com/dp/1616280719/?tag=apartmentth0a-20

    10 out of 10 claimed
  • $500USD
    A custom t-shirt

    We'll put our kids to work and create a crazy painted and artistic t-shirt for you!! It may not be pretty...but it will be done with love by a 5 year old!!!

    3 out of 25 claimed
  • $2,500USD
    Sponsor the truck for a day

    We'll give you a choice of truck and discuss where help is needed. Happy to promote your company too by wearing tshirts. We can post a photo of you on our website and a blurb about the day!

    0 out of 10 claimed
  • $3,000USD
    A photograph of your family

    Since we have a photographer in the mix, I'll come to your home (within the NYC area) and do a portrait of your family. I'll make a lovely 11x14 print for you too!

    0 out of 3 claimed
  • $3,500USD
    Refresh your kitchen!

    Folks...this is a keeper. She did it for me. It's amazing. A 3-hour in-home consultation and work session to refresh your kitchen: purge, organize, beautify - you'll be ready to cook more and cook better at home! In NYC area only please.

    0 out of 2 claimed
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