Hi, I’m Joanna Chief Knixpert at Knix Wear. Thank you for visiting our campaign.
A year ago, we launched Knix Wear with an Indiegogo campaign. We received a tremendous amount of support from women all over the world and a lot of the great ideas that have made Knix Wear what it is today came from our first campaign. We were lucky enough to be featured in a ton of great media outlets, including Fast Company, The Financial Post, WWD, Forbes and dozens more. We also made crowdfunding history by becoming the first campaign to be picked up by a major retailer. You can watch that story here.
The new FITKNIX:
At Knix Wear, our mission is to make your every day better and that includes your workout. As with everything we do, we started by listening to women and what they want. The hard truth is that women aren't satisfied by their existing athletic underwear - so much so that 10% opt to not wear any at all. Panty-lines, leaks, sweat stains, chaffing and odor are all top of mind. There are a ton of big athletic apparel brands out there making underwear, but it’s a small part of their business and as result existing products are missing the mark.
For the big guys, female underwear is almost an after thought – For us, it is our only thought.
Stretch Goals Added:
LIMITED TIME PERK- At Knix Wear we are proud to be a Canadian company and we couldn't be more proud of our Canadian athletes. In fact, we're so proud that we will be releasing a limited run of honorary underwear so we can all remember what is possible with dedication, focus and team work.
We learned a lot from our first campaign, and so we are doing things a bit differently this time.
#1) Better pricing. You are helping to bring this product to life and as a result you deserve better pricing. For us, this isn’t about making huge profits it’s about getting these knickers to as many people as possible.
#2) Setting our goal lower, so we can start production and get rewards to you sooner. The second we hit our $15k goal you will be able to pick your sizes, styles and colours. We’ve also got some great stretch goals planned.
#3) Colours: You asked for them, and you’ve got them.
#4) Choice of technology: We want you to find the pair that is right for you, so now you can pick the level of protection you want and sweat hard with confidence.Just how is FITKNIX different? Scroll below to see what sets us apart.
With FITKNIX™, you’re getting exceptional performance in ways that will dramatically change how you feel when you exercise.
Note: Our gussets come with a 100% cotton top layer. We use silver as the anti-microbial agent, which is embedded in the fibres of the fabric and will not wash out.
To get to the root of the problem, we interviewed over 350 certified female athletic professionals to see where existing underwear options are missing the mark...and are they ever!
What we discovered
Women want breathable, flexible, moisture wicking and odor-combatting underwear, so we partnered with the LYCRA® brand team, and got access to some of the top fabric mills on the planet, to bring this product to life.
We have our production partners, packaging and distribution centres ready to go. We believe that women deserve a work out underwear upgrade - the question is, do you? By contributing to this campaign you'll help us bring this product life and forever raise the bar for female athletic underwear everywhere.
Potential Risks and Challenges
Production timing: Delivering on time is always is a concern. With that being said, we have gone through dozens of prototypes and have our designs, patterns, packaging and fabric ready to go. We also have experience thanks to our first crowdfunding campaign (we delivered less than a month behind schedule) and are heading into this campaign aware of the potential set backs that can delay delivery. We have worked with all of our partners before and they are ready to go.
We will continue to give you updates along the way and as soon as we hit our $15,000 goal we will begin production.
Sizing: Another concern is sizing, especially when it comes to underwear. Thankfully, we've produced thousands of pairs of underwear and have done numerous fit sessions with a top fit model in New York to get the sizing just right (so please follow the sizing guide). We are also available to chat at any time and want to help you find the pair that is right for you. We are going to give you as much information as possible to help you pick the right pair. If for some reason, you find the product doesn't fit, you can always send it back to us and we will send you a replacement pair (once the other perks have been fulfilled). We simply ask that you cover the cost of shipping it back to us. Hopefully that sounds like a fair and reasonable plan.
When will I get to pick my sizes, styles and colours? We will be sending out a link with a survey where you can pick your styles/colours/sizes/gusset technology as soon as we hit our $15k goal.
What is the difference between the two types of technology? Our Fresh Fix Technology consists of two layers. The top layer that is touching your skin is a one-way moisture-wicking cotton with antimicrobial properties. The second layer is essentially a built-in panty liner. It is absorbent (up to three teaspoons), uses silver as the antimicrobial agent, and is leak resistant on the sides and bottom. Our Fresh Fix Air gusset technology is the cotton one-way moisture-wicking, antimicrobial layer without the panty liner layer.Special thanks to:
- The LYCRA® brand team for believing in Knix Wear and our potential to create the ultimate athletic underwear for women
- Consul Media for helping us bring our vision to life through our video
- WhitmanEmorson for our new X logo and incredible packaging
- Our 500+ first Indiegogo campaign supporters for helping us make Knix Wear a reality
- Movemeant for letting us shoot in their fantastic studio