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We want to give kids in developing countries the opportunity to tell their own story through photography, to correct the picture given by media.
Jens Lennartsson
6 Team Members



By doing two week photo workshops, we want to teach kids in developing countries how to photograph, giving them the opportunity to show their life from their perspective, instead of just letting media tell their sometimes flat and generalizing story.

To do this, we need to raise money for the 20 sets of cameras and computers that we are bringing. We will also need to be able to pay for the flight tickets and transportation to the three destinations.

Then, by the proceeds from the beautiful photo books we are making and the images sold through international stock photo agencies, we're able to continue as a non-profit organization.





Todays media often creates an unfair picture of the lives of kids in developing countries - how they live and who they are. Poverty. No individuality. No creativity. But that’s a picture that is’t created by those who really know what it looks like. The kids themselves. Together with you, we'll create a more realistic view of the world.

Every kid is a person with her own view of the world. Our goal is to give kids the opportunity to express themselves artistically as a passport to a better and more fulfilling life. As individuals. And we want the world to see it.


 This is what the book could look like!


When the we’ve finished the first three locations, the amazing people at the publishing company New Heroes and Pioneers will help us make a beautiful coffee-table book with photographs from all the kids. Editors, copywriters and designers will be working on this project without any monetary compensation, which means that almost every cent you contribute with will go directly back to EYE AM.

The book will consist of at least one image from each and every one of the participants of the workshops, together with the kids stories. It will also include photos from behind the scenes.

Give away a bunch of books!

One of the rewards (€620) will let you donate 10 books to a school of your or our choice. In that way, you'll help kids all around the world to learn more about and from each other! Your name/company will be printed in all of those ten books as donor. Give a great present!



You´ll be able to purchase the photos taken by the kids through the website. Thanks to the swedish stock photo agency Maskot, the images will be distributed through international stock photo agencies so that magazines and companies are able to use great pictures and at the same time make the world a better place.



Jens and Sara


Jens Lennartsson is a travel and lifestyle photographer. For almost ten years, he’s been doing commercial work and for an upcoming 30th birthday he felt it was time to give something back. By teaching his passion, he’s hoping to be able to make a change and help kids to a more fulfilling life.

Sara Hansson is concept developer and strategic fuel behind EYE AM. When Jens first introduced her to the idea of EYE AM, she saw a plethora of potential and possibilities within it. Sara has a background in creative marketing and is working as social media marketing professional and as a mentor. Art and creativity is her greatest passions in life.


©Jens Lennartsson©Jens Lennartsson
©Jens Lennartsson©Jens Lennartsson
©Jens Lennartsson©Jens Lennartsson


These are the three amazong places we are going during the first run! We've chosen to work with the children foundation New Hope, co-operating with organisations all over the world, which they also visit personally. Thanks to this, we are certain to have trustworthy contacts before and when we arrive.

Novy Dom - Ukraine

Dima and Valera in Novy DomDima and Valera in Novy Dom

The childrens orphanage in Reni, Ukraine, hosts kids with a lot of history. Many of them have been abused or thrown out on the streets. The workers in Novy Dom is helping the kids to believe in the future and to a better life. We hope to spark their creativity and give them a chance to tell us about themselves.

PEFAN - Ethiopia

Dancing at PEFANDancing at PEFAN

PEFAN children centre was founded by Fish Tadesse, former war refugee who fled to Sweden fifteen years old. When he later returned to his birth country, he knew that he wanted to do something to change the lives of the kids living in Ethiopia, without food, shelter or education. Fish and PEFAN finds foster-homes for the orphans, giving them the opportunity to go to school and makes sure that they have access to clean water, showers and somewhere to do their laundry. At the moment, 46 children and youths are taken care of by Fish and PEFAN.

Starehe Girls School - Kenya

Students of StareheStudents of Starehe

Starehe was founded in 2005 and every year 120 girls start their education on the compound. All of the girls comes from very harsh conditions and would not have been able to educate themselves if they had not been accepted to Starehe. We would love to give them the opportunity to share their process with the rest of the world! 

Check out the EYE AM website!

Find This Campaign On
raised by 78 people in 1 month
31% funded
No time left
€25,000 EUR goal
Fixed Funding This campaign did not meet its €25,000EUR funding goal by the deadline.
Campaign Closed
This campaign ended on July 4, 2013
Select a Perk
  • €10EUR
    The Contributer!

    A huge THANKS! You’ll receive a package with 5 DESKTOP WALLPAPERS, with pictures photographed by the kids. Can’t find a better way to start your day of work!

    7 claimed
    Estimated delivery: February 2014
  • €20EUR
    The E-bookster!

    You'll receive a DIGITAL COPY OF THE PHOTO BOOK (the e-book) with images from our three first locations, optimized for iPad and other devices.

    15 claimed
    Estimated delivery: February 2014
  • €30EUR
    The Mailer!

    You'll receive a set of 10 PRINTED POSTCARDS featuring images photographed by the kids, plus the E-BOOK. Includes shipping worldwide.

    5 claimed
    Estimated delivery: February 2014
  • €45EUR

    You’ll receive a FIRST EDITION COPY OF THE PHOTO-BOOK. For those of you that don't need the extras included in the Bookster level (e-book and invitation to the book release).

    5 out of 200 claimed
    Estimated delivery: February 2014
  • €55EUR
    The early bird Bookster!

    You’ll receive everything from the Bookster level at a special price!

    7 out of 100 claimed
    Estimated delivery: February 2014
  • €60EUR
    The Bookster!

    You’ll receive a FIRST EDITION COPY OF THE PHOTO-BOOK and a the E-BOOK. Includes shipping worldwide.

    14 claimed
    Estimated delivery: February 2014
  • €70EUR
    The Printser!

    You’ll receive the E-BOOK plus a 16x11 INCH CRAFTED ART PRINT with a image of your choice, photographed by the kids. We´ll e-mail you before delivery to ask what image you prefer. Includes shipping worldwide.

    1 claimed
    Estimated delivery: February 2014
  • €80EUR
    The mailing Bookster!

    You’ll receive a FIRST EDITION COPY OF THE PHOTO-BOOK, the E-BOOK and the POSTCARD SET. Includes shipping worldwide.

    2 claimed
    Estimated delivery: February 2014
  • €120EUR
    The artsy Bookster!

    You’ll receive a FIRST EDITION COPY OF THE PHOTO-BOOK, the E-BOOK plus a 16x11 INCH CRAFTED ART PRINT with an image of your choice, photographed by the kids. We´ll e-mail you before delivery to ask what image you prefer. Includes shipping worldwide.

    7 claimed
    Estimated delivery: February 2014
  • €620EUR
    The Donor!

    You are GIVING 10 COPIES OF THE HARDCOVER PHOTO-BOOK to a school of your choice (if you prefer, we can decide on the school). These books can be used as educational material to create a better understanding of the world, among kids in more fortunate situations. You'll get YOUR NAME/COMPANY LOGO PRINTED AS DONOR IN THESE 10 BOOKS. Includes shipping worldwide.

    1 claimed
    Estimated delivery: February 2014
  • €1,200EUR
    The Sponsor!


    2 out of 10 claimed
    Estimated delivery: January 2014
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