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InDemand
Ettitude - Fresh Bedding Reimagined with Coffee
The world's first bedding infused with coffee grounds to eliminate odors and wick away moisture.
Phoebe Yu
Melbourne, Australia
$28,682 USD total funds raised
112% funded on July 18, 2017
Overview
Ettitude has created a range of new high-performance, sustainable bedding that absorbs odor and drys faster than any other bedding in the world to avoid the growth of bacteria - saving you time, water and electricity.

Sleep Smarter and Healthier with Bamboo Coffee Bedding

Nothing beats the feeling of wrapping yourself in fresh, clean, feathery soft bed sheets every night. However, the process of frequently washing and drying your bedding takes up valuable time; taking you away from doing the things that you love. Ettitude has created a range of new high-performance, sustainable bedding that absorbs odor and drys faster than any other bedding in the world to avoid the growth of bacteria - saving you time, water and electricity.

Introducing Bamboo Coffee Sheets - a blend of our signature Bamboo Lyocell fabric and reclaimed coffee grounds.

Coffee grounds may seem like an unlikely sleep partner but we can assure you it will give you the best sleep of your life. By harnessing coffee’s natural ability to block odors, these sheets have excellent odor neutralizing and moisture wicking abilities, so your sheets can stay fresh for longer. No more musty-smelling sheets ever!

 

Ettitude As Seen In Press

 

 

Why You Want to Sleep With Bamboo Coffee 

 

 

Why Use Coffee Grounds?

Coffee makes the world go round, with over 2.25 billion cups of coffee are consumed in the world every day! The average cup of coffee, however, only utilises a minuscule 0.2% of the coffee with the remaining 99.8% becoming coffee grounds thrown into the trash. By using S.Cafe® technology, we are able to recycle this previously wasted 99.8%, to transform coffee grounds into a yarn which can be used in bedding. 

Coffee grounds also have excellent ability to remove foul smells, even one of the worst smells around -- sewer gas! Scientists at The City College of New York (CCNY) found that used coffee grounds can sop up hydrogen sulfide gas, the chemical that makes raw sewage stinky. That's how powerful used coffee ground as a deodorizer!

 

Odour Neutralising

Many people experience night sweat during their sleep. This can cause a rough night’s sleep and will mean your sheets need to be washed sooner. 

When sweat and odor pass through the fabric, it is absorbed into the micropores of the coffee yarn fibers, virtually eliminating it, allowing you to stay fresh all night and your sheets to remain cleaner for longer.

 

Fast Drying

S.Cafe® coffee yarn is also used by some of the biggest athletic and adventure wear companies due to its fast drying ability. We are the first in the world to use the S.Cafe® technology in bedding.

This unique bamboo coffee fabric can move moisture away from the skin to the outer surface of the fabric for a faster drying process. Imagine the structure sort of like a sponge, lots of surface area to spread, absorb and dry faster. This function is permanent and will never wash out. So bacterias don't get the chance to breed and grow on your sheets and create that unpleasant musty smell!

 

How Do Coffee Grounds Turn Into Yarn

Firstly, only coffee beans which have been roasted and ground can be used to produce coffee yarn. This is because during roasting, the beans swell and the hot water removes materials clogging the space, meaning the inside of the bean expands, allowing for odor absorption and fast drying functions. After the coffee beans are ground, used in coffee making and discarded, they are reclaimed to be used to make coffee yarn. The coffee grounds are embedded onto a yarn fiber, using a low temperature, high-pressure and energy saving process.

During this process, the filaments of the fiber change and lock and embed the coffee grounds into the yarn. The yarn fiber used is made from recycled plastic water bottles, another high-tech and sustainable material. The oils in the grounds, which produce the coffee scent are also removed through a pharmaceutical process so you won’t be kept awake all night.

 

Bamboo Lyocell Yarn

Bamboo Lyocell is a fabric that consists of fiber made from dissolving organic bamboo pulp. We are the FIRST company in the world to make 100% Bamboo Lyocell bedding. This fabric is superior to any other bamboo products on the market right now which use the traditional viscose/rayon process. Lyocell fabrication process is the most sustainable fabrication process, using a closed-loop system. 99% of the organic solvent and water in the process is recycled and reused up to 200 times. This process has minimal environmental impact, with economical use of both energy and water. Bamboo Lyocell fabric is incredibly soft, silky and super breathable.

 

S.Cafe® Coffee Yarn + Bamboo Lyocell

The S.Cafe® coffee yarn (35%) is woven together with Bamboo Lyocell yarn (65%) in the fabrication process to create these odor control and fast drying sheets that bring you the freshest sleep environment.

 

This Is How Your New Favourite Bedding Looks

 

 

Design & Sizing

We offer modern and neutral colours that will work in any home. Please choose the perk which lists your bed size. We have grouped similar sizes together so don’t be confused by other sizes in your perk. We will email you after the campaign is completed to finalize your size and colour selections. We are offering exclusive bundles of items that we will not sell together on our website once the project is complete. These are special Indiegogo offers at great prices!

Latte Colour (Available Now)

A close up of the Latte colour fabric 

Flat White Colour  (Available Now)

A close up of Flat White colour fabric 

Mocha Colour

 Close up of the Mocha colour fabric

Strawberry Frappe Colour

A close up The Strawberry Frappe colour fabric.

 

 

Care Instructions 

Bamboo coffee lyocell bedding is super easy to care for. Just machine wash cold separately and line dry or tumble dry low and you are all set to enjoy them and the long lasting freshness for years to come! We do not recommend using bleaches, as they are usually packed with toxic chemicals. Fabric softener is also not necessary with bamboo sheets – they are already super soft and will stay that way wash after wash.

 

Perks (all prices are in USD)

 

 

The Most Sustainable Bedding Fabric to Date

These two unique yarns both hold numerous eco-friendly and quality certifications.

Organic Bamboo Lyocell is a cruelty-free, vegan-friendly fabric that has all the softness and smoothness of silk or high count Egyptian cotton. Made with FSC-certified organic bamboo, it is also more sustainable and eco-friendly than any other new types of functional textiles. 

S.Cafe® Coffee Yarn holds bluesignⓇ, Cradle to Cradle and GRS (Global Recycle Standard) certifications. 

Both yarns and the final product pass the Oeko-Tex Standard 100 test to make sure no harmful substances remained in the products at the end of the manufacturing process.

We also work closely with our manufacturing partners to make sure all our products are ethically made. Our factory is certified by Worldwide Responsible Accredited Production (WRAP), which is awarded based upon both internationally and nationally accepted humane workplace standards, safety, and ethical manufacturing regulations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Add-ons and Adjusting Your Pledge

If you’d like to upgrade, edit, change or select multiple perks you can do so by following the steps in the link below:

How do I claim a Perk? 

 

Stretch Goals     

As a small startup brand, we can't afford to buy minimum order quantities if our customers aren't excited about them. This unique bamboo coffee lyocell fabric requires a minimum financial commitment of $30,000 to be custom-made. We have already reached our initial funding goal and started mass production for the first two colors: Flat White and Latte.

We have two more stretch goals, each requiring an additional $20,000 to cover the expenses of an expanded option. For each stretch goal we achieve, we open an additional colour to all of our backers.

 

Project Timeline

We manufacture with our long-term manufacturing partners. Our partners helped make the production of our existing product line with thousands of raving customer reviews. We're in safe hands, and confident of a timely delivery. We have everything lined up––the prototypes have proved successful, our warehouse staff is trained and ready.

  • July  Pre-order on IndieGoGo Indemand
  • November All rewards delivered

 

What Our Customers Say About Our Original Bamboo Sheets

Whether you sleep solo or with your partner you can enjoy the most comfortable night's sleep with our organic bamboo sheets. Here's what our customers think about our existing products.

You can read more reviews here.

 

Why Ettitude

Ettitude is an Australian bedding startup offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology. Ettitude is created on the belief that bedding should be healthy, good quality and affordable as we spend 1/3 of our lives in bed. A healthy and comfortable sleep environment is so critical to sleep quality and life quality. We constantly research and develop new sustainable bedding materials that can provide additional health benefits because it's our mission to help everyone have the best night's sleep possible. 

A Special Thank You to the People Who Made This Possible

Actor: Joseph J Lai

Director: Lewis Eyers-Stott

Producer: Emmet Aldred

Editor and Narration: Zac Millner-Cretney

Video produced by Videoteam Team www.videoteam.com.au.

Our favourite local cafe De Clieu - 187 Getrude Street, Fitzroy, Melbourne.

 

Risks and challenges

The good news is that this Bamboo Coffee Bedding Collection is the result of a collaboration between us, our long-term manufacturer and fabric suppliers. They've participated at every stage of the development process and have produced many prototypes leading to the final ones you see in our video and on this page. 

This is our second Kickstarter and Indiegogo project we are embarking on. Our first one, Bamboo Charcoal Bedding has reached more than three times the target amount and most backers are extremely happy about the quality of our bed sheets after they received their perks.

We anticipate being able to fulfill orders within 12-16 weeks. But we’d love our backers to surprise us by blowing our target out of the water. If order volumes exceed our wildest expectations, it might take slightly longer to fulfill orders.

We partnered with the right people, completed all sampling, and sourced the best fabrics, so we're confident to ship the “perfect” sheets that will exceed all your expectations. We believe in transparency and communication, so our backers will be the first to know about any first-hand news regarding production and delivery.

Perks
$120
USD
+ Shipping
$145 (17% Off)
Basic Sheet Set #1
(1 fitted sheet, 2 pillowcases) Size options: Full, AU Double, AU/US Queen In your choice of size and colour.
Items included:
  • BASIC SHEET SET - Medium
1 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$40
USD
+ Shipping
Pillowcase x 2 -Standard Size
You get 2 pillowcases in standard size. Free USA & AUS shipping.
Items included:
  • 2 STANDARD PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$50
USD
+ Shipping
Pillowcase x 2 - King Size
2 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 2 KING SIZED PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$75
USD
+ Shipping
Pillowcase x 4 - Standard Size
4 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 4 STANDARD PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$95
USD
+ Shipping
Pillowcases x 4 - King Size
4 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 4 KING SIZE PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$130
USD
+ Shipping
$155 (16% Off)
Basic Sheet Set #2
(1 fitted sheet, 2 pillowcases) Size options: AU/US King, Cal King In your choice of size and colour. US King & Cal King size will receive King size pillowcases.
Items included:
  • BASIC SHEET SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$150
USD
+ Shipping
Duvet Cover Set #1
(1 duvet cover, 2 pillowcases) Size options: Full, AU Double, US/AU Queen In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • DUVET COVER SET - Medium
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$160
USD
+ Shipping
Duvet Cover Set #2
(1 duvet cover, 2 pillowcases) Size options: AU King, US King US King size will receive King size pillowcases. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • DUVET COVER SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$185
USD
+ Shipping
Sheet Set #1
(1 fitted sheet, 1 flat sheet, 2 pillowcases) Size options: Full, AU Double, AU/US Queen In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • SHEET SET - Medium
2 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$205
USD
+ Shipping
Sheet Set #2
- Early Bird Special - (1 fitted sheet, 1 flat sheet, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • SHEET SET - Large
2 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$285
USD
+ Shipping
$350 (18% Off)
The Complete Set #1
(1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillowcases) Size options: Full, AU Double, AU/US Queen. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • THE COMPLETE SET - Medium
4 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$305
USD
+ Shipping
$375 (18% Off)
The Complete Set #2
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • THE COMPLETE SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$550
USD
+ Shipping
$700 (21% Off)
The Family Pack #1
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: Full, AU Double, AU/US Queen. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • FAMILY PACK - Medium
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$590
USD
+ Shipping
$750 (21% Off)
The Family Pack #2
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • FAMILY PACK - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
Overview
Ettitude has created a range of new high-performance, sustainable bedding that absorbs odor and drys faster than any other bedding in the world to avoid the growth of bacteria - saving you time, water and electricity.
Perks
$120
USD
+ Shipping
$145 (17% Off)
Basic Sheet Set #1
(1 fitted sheet, 2 pillowcases) Size options: Full, AU Double, AU/US Queen In your choice of size and colour.
Items included:
  • BASIC SHEET SET - Medium
1 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$40
USD
+ Shipping
Pillowcase x 2 -Standard Size
You get 2 pillowcases in standard size. Free USA & AUS shipping.
Items included:
  • 2 STANDARD PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$50
USD
+ Shipping
Pillowcase x 2 - King Size
2 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 2 KING SIZED PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$75
USD
+ Shipping
Pillowcase x 4 - Standard Size
4 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 4 STANDARD PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$95
USD
+ Shipping
Pillowcases x 4 - King Size
4 Pillowcases in your choice of colour. Free USA & AUS shipping.
Items included:
  • 4 KING SIZE PILLOWCASES
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$130
USD
+ Shipping
$155 (16% Off)
Basic Sheet Set #2
(1 fitted sheet, 2 pillowcases) Size options: AU/US King, Cal King In your choice of size and colour. US King & Cal King size will receive King size pillowcases.
Items included:
  • BASIC SHEET SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$150
USD
+ Shipping
Duvet Cover Set #1
(1 duvet cover, 2 pillowcases) Size options: Full, AU Double, US/AU Queen In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • DUVET COVER SET - Medium
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$160
USD
+ Shipping
Duvet Cover Set #2
(1 duvet cover, 2 pillowcases) Size options: AU King, US King US King size will receive King size pillowcases. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • DUVET COVER SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$185
USD
+ Shipping
Sheet Set #1
(1 fitted sheet, 1 flat sheet, 2 pillowcases) Size options: Full, AU Double, AU/US Queen In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • SHEET SET - Medium
2 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$205
USD
+ Shipping
Sheet Set #2
- Early Bird Special - (1 fitted sheet, 1 flat sheet, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • SHEET SET - Large
2 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$285
USD
+ Shipping
$350 (18% Off)
The Complete Set #1
(1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillowcases) Size options: Full, AU Double, AU/US Queen. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • THE COMPLETE SET - Medium
4 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$305
USD
+ Shipping
$375 (18% Off)
The Complete Set #2
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • THE COMPLETE SET - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$550
USD
+ Shipping
$700 (21% Off)
The Family Pack #1
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: Full, AU Double, AU/US Queen. In your choice of size and colour. Free USA & AUS shipping.
Items included:
  • FAMILY PACK - Medium
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
$590
USD
+ Shipping
$750 (21% Off)
The Family Pack #2
2 x Complete Set (1 fitted sheet, 1 flat sheet, 1 duvet cover, 2 pillow cases) Size options: AU/US King, Cal King. In your choice of size and colour. US King & Cal King size will receive King size pillowcases. Free USA & AUS shipping.
Items included:
  • FAMILY PACK - Large
0 claimed
Ships Worldwide
Estimated November 2017
Estimated November 2017
Get this perk
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