El Huarache Loco Restaurant

Mexican food from the DF to SF... and now to Marin!
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La Cocina Inc.
Food
San Francisco, California
United States
1 Team Member

La Cocina believes that everyone deserves an opportunity to make a living doing something they love to do. Why not be a part of someone’s dream. We support this campaign and think you should too.

 

First of all, thank you for visiting our page. Just that fact that you were interested enough to click on the link means a lot to us. And now, a little background:


The Dream

El Huarache Loco began 9 years ago out of my Tendernob apartment, offering my friends and family typical Mexico City style street food. I grew up in Mexico City, surrounded by the sights, smells, and sounds of my family’s restaurant and the typical street food that was found all over the Distrito Federal (DF). I dreamed of one day opening a restaurant of my very own, a place where my own children could grow up with the food of my childhood. When we moved to the United States, I hoped that this dream would come true, and that we’d be able to bring the taste of the DF to SF. I formally launched my business through La Cocina’s incubator program in 2006, selling from farmers markets and catering, and now, El Huarache Loco is finally opening our very own restaurant space at Marin Country Mart in Larkspur, CA- just a ferry ride away from SF!


The El Huarache Loco restaurant is the realization of this life-long dream of owning a family-restaurant, and a dream for so many others: my husband, children, extended family and friends, who have all invested their livelihoods in the success of this business.



What Your Support Means

Now this is where you come in: through investors, loans, savings, and revenue from our current operations, we have been able to fund most of the restaurant build-out and design, but we’re not quite there yet. El Huarache Loco needs $25,000 to cover some final essentials and make this dream a reality. By supporting this campaign, we can purchase:

  • Staff – We need skilled cooks, servers and hosts to keep the restaurant running well on a daily basis. 
  • Décor – We’re all about bringing the DF to the SF, which means we’ll need paintings, artisan pieces, and other items to give the restaurant the look and feel of Mexico City, and the Mexican restaurant from Veronica’s childhood.
  • Serving ware & small wares – These things may be easy to forget, but it’s essential to have high-quality plates, glasses, silverware, pots & pans, spatulas, etc., that are going to keep the restaurant going.
  • Opening inventory – Before opening, we’ll need to stock the restaurant with enough food to serve hundreds (hopefully more!) per day… including you!


Other Ways to Support EHL:

Even if you decide that supporting this campaign isn’t for you, there are still ways to help out! Come try our food us at Alemany Farmers’ Market, Marin Country Mart Farmers’ Market, and (of course) the restaurant when we open. Also, just spread the word. Tell your friends- via word of mouth, Twitter, Facebook, carrier pigeon- about this opportunity, and about where they can find us, too.




 

Visit Us!


Off the Grid: Fort Mason

Fridays 5-10PM


Alemany Farmer's Market

Saturdays & Sundays 9-2PM


Marin Country Mart Farmers' Market

Saturdays 9-2PM


And Coming Soon...

El Huarache Loco Restaurant

Marin Country Mart

1803 Larkspur Landing Circle

Larkspur, CA 94939


Find This Campaign On
$13,630USD
raised by 79 people in 1 month
55% funded
0 time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 5, 2011
In partnership with
Select a Perk
  • $5USD
    A Kiss!

    The next time we see you, we’ll give you a giant beso and lots of amor.

    0 claimed
  • $10USD
    A Huarache

    We’ll treat you to a huarache- our signature dish- your first time at the restaurant. Plus a kiss!

    12 claimed
  • $25USD
    Pint of Salsa

    You’ll get a pint of your choice of our signature salsas, to be picked up from the salsa bar at the restaurant. Plus a huarache and a kiss.

    9 claimed
  • $50USD
    Your Name on Our Wall

    Your name will live on as a contributing founder of El Huarache Loco, it will be inscribed on a beautiful talavera plate- ornately painted Mexican pottery- that will decorate the walls of our new restaurant. Plus a pint of salsa, a huarache and a kiss.

    25 claimed
  • $100USD
    Goodie Bag

    An El Huarache Loco Tote Bag, your very own El Huarache Loco T-shirt, and a pint of our signature mole sauce, to be picked up at the restaurant. Plus your name on our wall, a pint of salsa, a huarache and a kiss.

    10 claimed
  • $250USD
    An Invitation to the Opening

    Join us when we celebrate the restaurant's soft opening, with food, drinks and music! Plus a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss.

    8 claimed
  • $500USD
    Cooking Class & Dinner

    Two tickets to one of Veronica's Mole Cooking Classes that includes a 3 course dinner with margaritas. Plus an invitation to the soft opening, a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss.

    1 claimed
  • $750USD
    Signature Salsa Creation

    Work side by side with Veronica to invent a salsa of your very own, which will be featured at the restaurant's salsa bar with your name on it! Plus an invitation to the soft opening, a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss.

    1 claimed
  • $1,000USD
    Private Dinner for 8

    From the DF to your home! A private dinner for 8 prepared by Veronica and the El Huarache Loco team, in your home. Plus an invitation to the soft opening, a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss.

    5 claimed
  • $2,000USD
    Taco Party at Your Place

    Transform your backyard (or front sidewalk) into the streets of Mexico City with an El Huarache Loco Taco Party for up to 25 people. Plus an invitation to the soft opening, a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss.

    1 claimed
  • $5,000USD
    Private Party

    Impress your family, friends, and even your colleagues by throwing the best party of the season at the El Huarache Loco restaurant. We'll close the restaurant for a night and you can host a private party for up to 50 people. Plus a signature salsa creation, a cooking class & 3 course meal for 2, an invitation to the soft opening, a goodie bag, your name on our wall, a pint of salsa, a huarache and a kiss!

    0 claimed
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