Eat Right. Drink Right. Live Right.

How to get your kids to eat healthy and prevent childhood obesity worldwide by educating, motivating and empowering children to eat healthy foods.
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Nancy Lessner
Health
Union County, New Jersey
United States
3 Team Members

“I don’t think I want to eat chicken nuggets anymore!” 


That's what Rachel Leone, 10 of Roselle Park, NJ said after learning what's inside chicken nuggets -- only 19% protein, 38 ingredients and many chemicals. That reaction (totally unrehearsed and unscripted) showed that in just a few minutes, kids can go from loving junk food to avoiding it.

Kids will want to eat healthy and avoid junk foods and drinks if they are in the right frame of mind. I show (not tell!) them how to look at foods, drinks and ingredients correctly:


When they see soda, they need to think sugar and remember that too much sugar often leads to diabetes and other serious diseases. That's when the light bulb goes off and the kids get it. The results are astounding

Together we can make a major dent in childhood obesity worldwide by getting as many kids as possible to watch the eye-opening demonstrations which are the cornerstone of my Eat Right. Drink Right. Live Right. video series.Here's my story and why I know we can prevent and reverse childhood obesity.


A "Preventable Tragedy"

The obesity epidemic affects 80% of all families. Some call today’s children “Generation XXL.” Tragic, gut-wrenching and “how could this happen?” stories are in the news every single day. Perhaps a precious child you know is headed towards lifelong obesity and related health problems.

As an experienced medical nutritionist specializing in kids, teens and families, I see children suffering from the terrifying ravages of obesity. I go home every day, saddened by a never-ending stream of kids and teens that are really depressed because of their enormous weight gains, extremely frustrated parents who don’t know what to do about it, and both wondering how it happened in the first place.

It’s heart-breaking what is happening to kids and teenagers: because sugar-laden and processed food is so cheap, so readily available and so heavily advertised (4,700 TV ads a year), kids are literally gorging themselves with added sugar, salt and bad fats, all day long. These horrendous habits negatively affect every aspect of kids’ and teens’ lives.

They are poisoning their bodies, starting as early as toddlers.  The staggering amount of added sugar and high fructose corn syrup (HFCS) they consume (on average 120 pounds a year, which is the equivalent of about 14,600 teaspoons!) has zero nutritional value, yet I know that most kids don’t even understand that simple, basic fact.

Every day, kids consume a whopping 30 or more teaspoons of added sugar. So many kids don’t know that sugar and HFCS are hidden in soda, shakes, ketchup and other foods and drinks, which underscores the need for education. They also eat way too much salt and bad fats. They keep gaining weight, with no end in sight.

With 80% of adults being overweight or obese, most kids grow up in households with at least one heavy adult. Many come to think that being overweight is OK and normal.

The Results of the Childhood Obesity Tragedy

This generation of kids is suffering with “adult” diseases before age 10: Type 2 Diabetes, fatty liver disease (usually found in adult alcoholics), sleep apnea and many others. Over 45 diseases – many serious – are linked to obesity in our kids. They are rapidly becoming hopeless statistics.

It gets worse:

  • Children who are obese are more than twice as likely to die before age 55 as kids with a healthy weight.
  • Overweight and obese children and teens face a higher risk for more severe and frequent bullying, rejection by their peers and are chosen less often as friends.
  • Weight discrimination has increased by 66% over the last 10 years.
  • Some teachers view overweight students as untidy, more emotional, less likely to succeed in school and more likely to have family problems; they have lower expectations for overweight kids. (Source for all statistics: www.fasinfat.org)

I’ve read a lot lately about how numerous experts are predicting that if nothing is done, this younger generation might not outlive their parents.

That is astounding – a first in modern history. Can you imagine that?

What I do know is that while childhood obesity is tragic, it IS preventable.

An Innovative Solution to Help Millions of Kids

As a nutritionist that has helped over 2,500 kids of all ages and their families, I know how to get our kids to WANT to eat healthy and prevent obesity from ever happening. And I know how to help parents motivate and support their kids.  I’ve done it over and over again with great success for over 20 years.

I’m sure you know how hard it is to get kids to eat healthy. With the right approach, kids can go from eating junk and drinking sugary drinks to making smart choices that taste great and are healthy.

So to help kids everywhere, I’ve taken everything I know and created a series of short videos with clear and strong messages. “Eat Right. Drink Right. Live Right.™” educates, motivates and empowers kids and teens to:

  • make the best food and drink choices
  • avoid toxic foods, drinks and ingredients
  • lose weight where necessary
  • learn how to eat healthy for the rest of their lives

This has been a labor of love for the last 8 months and this project will be one of the most important things I’ve done in my entire life!    

                        


Why My Fresh New Approach Empowers Kids to Eat Healthy

Getting kids to eat healthy is a challenge for most parents. Shouting at kids about what to eat and what to avoid doesn’t work.

It’s getting kids to the point where they want to eat healthy and avoid the junk. We’ve got to get our kids to say, “I want to eat healthy and not get sick. Please help me do that.” Given the chance, kids will embrace healthy eating!

The “Eat Right. Drink Right. Live Right” videos have a unique combination of techniques that, unlike any others, motivate kids to take control of their health:

  • Numerous astounding, amazing and shocking videos that dramatically and visually show kids just how much unhealthy food they are eating.
  • The kids react genuinely, as there is no script and nothing was rehearsed.
  • I use proven techniques that have worked in my practice for over 20 years.
  • Kids watching the videos will identify with a diverse group of their peers.
  • My simple explanations, thoughtfully delivered, resonate with kids of all ages.
  • I’m focused on getting kids to WANT to make wise choices, not telling them to.
  • The fast-moving, short videos assure that kids will watch them and absorb the content.

As of June 16, 2014, the only parents to have seen the video are the parents of the kids who appeared in them. We asked them to tell us how the video impacted their families . Here are a few of the initial responses.

“Kennedi and I discuss your project often. It has changed how many scoops of ice cream she gets. I was giving her 3 scoops at one sitting and now I give her one. She has not complained once.” Leonore Gonzalez, mother of Kennedi Washington who appeared in the “The Best and Worst Snacks” video.

“We love the video! My family all watched the video yesterday and did have discussions on sugar and processed foods.  My younger daughter prefers fruit to cake, cookies and candy so she understands the impact. Ariana realizes the differences and is really trying to make good healthy choices. I think this video will make a huge impact on anyone that watches it young and old!” Carol Hartwell, mother of Ariana who appeared in the “How Much Sugar Kids and Teens Eat” video.


The Art and Power of Empowering Kids

In my video “Good and Bad Fast Foods,” I showed kids what’s inside chicken nuggets. They cracked them open and didn’t see much chicken. One said the inside looked like mashed potatoes. They learned there were 38 ingredients, very little chicken and why nuggets were unhealthy.

After the shoot, one of the boys met up with his dad, who had come back from buying dinner – you guessed it, chicken nuggets. Upon seeing them, the boy said “Dad, didn’t you hear how bad they are for you? All the chemicals inside and hardly any protein. Why did you buy them?”

My goal is to replicate that reaction with all the unhealthy foods and drinks that kids and teens consume every day! This young boy got it! Others will too.

The “Eat Right. Drink Right. Live Right.” videos:


  1. How Much Sugar Kids and Teens Eat (free for everyone to view online!)
  2. Good and Bad Fast Foods
  3. The Best and Worst Snacks
  4. 79 Reasons to Eat Healthy
  5. How to Read Nutrition Facts Labels
  6. The Family That’s Doing It Right!
  7. 20 Great Habits of Healthy Eaters

The videos resonate with kids and parents:

Amazing and astounding demonstrations. Eye-popping demos show the unbelievable amount of unhealthy foods and drinks kids consume, and the harmful ingredients that are inside popular foods, drinks and snacks. The shocked looks on the kids’ faces reflect what they just saw.

Interaction with kids. A diverse group of kids give their open and honest reactions to the contents of the videos as they learn healthy eating habits.

A conversational and direct approach. I talk with the kids in a compelling and easy to understand way, combining my expertise and proven strategies to convey important messages that will benefit the kids for the rest of their lives.

My “Give Back to the Kids” Program

Because so many kids who need healthy eating education and motivation come from families that can’t afford my videos, I will give free DVDs to families in need! I hope to give away tens of thousands of videos based on what we raise. Many of the free DVDs will be distributed by the Boys and Girls Clubs of Union County, N.J. If we raise $250,000, we will give away 20 thousand DVDs.           

Why I’m Doing This

A friend who knew about this project recently wrote me, and after reading her message, I knew I had to include it here. “Nancy, knowing about your ‘Eat Right’ videos, I wanted to tell you about my experience today. Just got back from a birthday party for a friend’s one year old.

There were about 12 kids, their parents and a couple of sets of grandparents. Out of about 20 parents, I’d say 18 were overweight and probably 12 were obese and half of those 12 were so heavy that they must be in the morbid category, whatever you call that. And most of the grandparents were the same, so I could vividly see how unhealthy eating habits were handed down from generation to generation.

Anyhow, as I looked at these adorable toddlers, I got sad. Sad because IF the parents don’t break the cycle of unhealthy eating, these kids will be obese for the rest of their lives, and they’re only a year old. Based on what you’ve told me about sugar, I thought that most of these toddlers are already getting addicted to sugar. So, what should have been a happy occasion for me didn’t turn out that way because I saw a tragedy unfolding right in front of me. I hope millions of parents get your videos. How can I help you with this project?”

This is exactly why I’ve created these videos. We need to get as many of these videos into the hands of kids, either those whose parents buy them or those that we give them to free because they can’t afford them.

A Great Value

Buyers of “Eat Right. Drink Right. Live Right.” will get a total of 7 videos for only $5.95 (watch online/streaming), $9.95 (download + streaming) or $14.95 (DVD), plus a bonus eBook with healthy snack recipes, portion size charts and much more. The videos will be available in August, 2014.

Be a Part of my Solution to Prevent and End Childhood Obesity!

Whether or not you have kids or teens living home, the negative impact of obesity goes way beyond the individual family. Experts estimate that as much as 75% of health care costs are obesity-related. 

It’s a huge problem for ALL of us. In the U.S., and in most countries around the world.

Time is of the essence. We all need to do something dramatic NOW.

Spread the word to all your friends, family and co-workers – by email, text, phone or any other way you can. Put this link on your Facebook, Google+ and other pages, Tweet it out to your friends. Spread the word!

Tell them to go to: http://igg.me/at/nancy

Encourage them to learn more about what I’m doing and how it can help families next door and around the world. Join our campaign to fight childhood obesity with a new approach that I’ve proved to work. We need to get millions of videos into the hands of kids to help them to want to eat healthy and avoid addictive foods and drinks.

My partner and I have already invested the money to shoot and edit the videos, including all the props, the crew and other expenses. We want to raise $7,500 for:

Why Raising as Much Money as Possible Helps Thousands of Kids and Teens

When we raise more than our goal, we will use the part of the additional funds to give free DVDs to kids in need who can’t afford them, and hire even more people to spread our message worldwide.

Music, Photo and Footage Credits Available on Request (nancy@nancylessner.com)






Find This Campaign On
$5,060USD
raised by 62 people in 1 month
67% funded
0 time left
$7,500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 23, 2014
Select a Perk
  • $5USD
    Early Bird Special #1

    Download all 7 videos and eBook with healthy snack recipes, portion size charts, motivational posters and much more.

    4 out of 25 claimed
    Estimated delivery: August 2014
  • $10USD
    Early Bird Special #2

    All 7 videos on DVD + eBook with healthy snack recipes, portion size charts, motivational posters and much more. Free shipping in the U.S. Add $9 international.

    5 out of 25 claimed
    Estimated delivery: August 2014
  • $30USD
    Help 2 Kids Club!

    For every $30 you donate, you’ll get two DVDs for your family and/or other children in need who can’t afford it. “Supersize” to 4 for $60, 6 for $90. You’ll be listed as a “Help 2 Kids" Club member on this page. Add $6 for U.S. shipping, $10 for International shipping.

    1 claimed
    Estimated delivery: August 2014
  • $37USD
    3-DVD Gift Pack – 33% off

    Give the most thoughtful gift to young people you care about who need to learn how to eat healthy. It could be the most life-changing gift you’ll ever give. Includes first class shipping in the U.S. Add $9 for International first class shipping.

    2 claimed
    Estimated delivery: August 2014
  • $57USD
    6-DVD Gift Pack – 50% off

    Give the most thoughtful gift to young people you care about who need to learn how to eat healthy. It could be the most life-changing gift you’ll ever give. Includes first class shipping in the U.S. Add $10 for International first class shipping.

    3 claimed
    Estimated delivery: August 2014
  • $100USD
    DVD and 4 Books

    DVD + 4 healthy eating books for kids, teens and parents. Total value, $127.75.

    3 claimed
    Estimated delivery: August 2014
  • $250USD
    DVD, Books, Call with Nancy

    DVD, 4 books and one-hour phone call with Nancy.

    1 out of 5 claimed
    Estimated delivery: August 2014
  • $1,000USD
    Help 100 Families

    Help 100 Families ($2,500 helps 250 families, $5,000 helps 500 families). Make a big impact. Help 100 families who need education and motivation to prevent obesity. I’ll send you 100 DVDs, 100 food substitution charts, 100 choose foods by color charts and 100 copies of “How Much Junk Food Kids Eat” which you can give to family, friends, co-workers, employees and local youth groups to give to kids and teens. Or, we’ll distribute them for you with a personalized note from you!

    1 claimed
    Estimated delivery: August 2014
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