Don Juan Tequila

A fine sipping baroque tequila made in Mexico from 100% Agave guaranteeing the enjoyment of a smooth and seductive spirit.
Familia Mota
Los Angeles, California
United States
6 Team Members



Don Juan, the eternal myth, has become a living legend of the amorous male seduction, the irresistible conquistador that makes pleasure the end of all his actions. Don Juan was the protégé of the powerful Marques de la Mota, who teaches him among many things, the appreciation of fine spirits and the seduction of women.

From this living legend comes Don Juan Tequila, the finest distilled Blue Agave Tequilana Weber that is more than a spirit, it’s the representation of an entire culture, an understanding of tradition, food, music and the Art of Seduction. It is our commitment to continue the teachings of the Marques de la Mota and bring to the world the appreciation of the finest tequila ever produced and a complete seduction of your spirit. 


Art, Food, Music and Culture

The Don Juan Tequila experience is a guided tour of pairing spirit, food, music and art. Our website will include recommended listening music, masterful and seductive recipes to pair with any one of our fine sipping tequila, as well as images of historical and vintage art and photography of the tequila culture in Mexico and around the world.


To accomplish the launch of Don Juan Tequila we need to raise $40,000 or more within a 30-day time period through Indiegogo contributions.

How Indiegogo Works

Indiegogo is a funding platform for creative projects. Everything from films, games, music, food to art, design, and technology. Indiegogo is full of ambitious, innovative and imaginative projects that are brought to life through the direct support of others.

Indiegogo will charge your card and/or collect your Paypal contributions and disburse the money to us when we reach the $40,000 goal by the deadline.

The money will be used as follows:


               Bottles, labels and packaging costs

               Distillation and manufacturing process

               Shipping; custom brokers, licensed warehousing in the U.S.

               Distribution costs

In recognition of your generosity, we’ve created a number of perks that you will certainly enjoy as well as the pleasure of knowing that you were part of the creation of this great new tequila.

Help us reach our goal, click the "Contribute Now' button and let’s all kick off Don Juan Tequila!

Fermentation processFermentation process

Process of Making Don Juan Tequila

Don Juan Tequila is a fine sipping baroque tequila made from 100% Blue Agave Tequilana Weber and produced in Amatitan, Jalisco the birthplace of tequila and officially recognized in 1769, by the Real Audiencia (Royal Court) of Guadalajara, as the principal manufacturing center of “vino mezcal” the name used to describe the distilled agave spirit before it was known as tequila.

Piña Selection

Our careful selection of perfectly matured eight year-old Blue Agave gives us simply the best possible ripe piña that will, in turn, create the richest natural sugars that, after the fermentation and distillation process, will produce untamed and seductive alcohol that will be finessed and spirited into the elegant creation of Don Juan Tequila Silver, Reposado and Añejo.

Cooking process

Many mass-producing tequila distilleries use modern stainless steel ovens to cook their piñas. Don Juan Tequila piñas are cooked using an earth- stone oven; a traditional method that guarantees a more ardent and direct flavorful tequila.


Once the agave has been carefully cooked it goes through a milling process to extract the agua-miel which is the sap or juice containing all the sugar that, after the fermentation process will turn into pure and raw alcohol. To complement the traditional earth-stone cooking method, the fermentation process is also performed using an all natural open air process with a long  slow fermentation period to produce a more natural intense flavor.


The process continues when the spirit is moved from the fermentation vats to the unique stainless steel alambiques (stills) used for the distillation process. Many distilleries will run their spirit through a third distillation process. However, this method, many times, robs the tequila from its intentional purpose and integrity. Don Juan Tequila is distilled twice like many fine whiskeys or vodkas, giving the connoisseur the baroque experience of the whole process and the enjoyment of a smooth, refined and seductive spirit.


The Art of Seduction begins with Don Juan Tequila Silver which is the purest tequila in its noblest form. Traditionally, blanco or silver tequila has been reserved or used as a shot drink or as part of a mixed cocktail. However, our Master Distiller designed and crafted the Don Juan Tequila Silver to be savored and enjoyed as a fine sipping tequila, as consumed for centuries in its birthplace, Mexico. 

 For our aged tequilas, Don Juan Tequila Reposado and Don Juan Tequila Añejo, the Art of Seduction continues, as our Master Distiller orchestrates his aging artistry employing used American bourbon oak barrels to give the spirit its carefully crafted baroque characteristics as manifested by the final product’s rich color, aromatic bouquet and multi-layered flavors. Our aged tequilas were also designed and crafted to be enjoyed as a fine sipping tequila, as an aperitif or digestive, neat, chilled, on crushed ice, or whatever your pleasure demands. Don Juan Tequila is a complete experience, as we will guide you with recommended food pairings, recipes and even music to fully exploit your encounter and pleasure of a bottle of Don Juan Tequila.


-  Familia Mota



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raised in 1 month
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$40,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
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This campaign ended on April 26, 2013
Select a Perk
  • $25USD
    Don Juan Tequila Soundtrack

    Certificate of Founding Pledge, Don Juan Tequila Music CD with selected sipping music and your name on our website as a token of appreciation for your pledge.

    6 claimed
    Estimated delivery: June 2013
  • $50USD
    Don Juan Tequila T-Shirt

    Don Juan Tequila T-Shirt Super soft 100% Cotton. Choose your favorite, his or hers. Plus: Founding Pledge Certificate; your name on our website; plus Don Juan Tequila Music CD

    4 claimed
    Estimated delivery: July 2013
  • $100USD
    Launch Party Invite

    All of the above plus an invitation to private Don Juan Tequila Launch Party in Los Angeles

    3 claimed
    Estimated delivery: December 2013
  • $2,000USD
    Distillery Tour

    All of the above plus, round trip flight ticket and two night hotel for one person to Don Juan Tequila distillery in Jalisco, Mexico

    0 claimed
    Estimated delivery: November 2013
  • $5,000USD
    Grand Tour

    All of the above except travel package is for 2 people; visit to Don Juan Tequila distillery in Jalisco, Mexico. Tequila and Food Tasting Tour in Guadalajara, local cantinas and dinner at the fine dinning tequila museum

    0 claimed
    Estimated delivery: November 2013
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