GIVING TREATS // Hope, boxed.
GIVING TREATS is a unique dog cookie company that donates 100% of profits to animal shelters and rescue groups in partnership with the ASPCA.
Our goal is simple, but grand -- revolutionize the way animal rescue is funded!
Hi. I'm Yoi Tanabe, Giver-in-Chief of GIVING TREATS. I had an epiphany while volunteering at an animal shelter during the recession: harness people's love for their pets to rescue animals. And with help from supporters like you and my friend, Liz Di Prinzio, we can!
// WHY? WHY NOT?
Currently, funding for animal rescue is neither sustainable nor predictable because shelters and rescue groups rely mostly on public and private donations. During tough economic times pets become homeless, people stop adopting, and corporate donations evaporate faster than you can blink, creating a funding shortage where rescuers have the least amount of money when their services are needed most.
We wish all dogs could live happy and fulfilling lives, just like the ones blissfully taking over our couches right now.
We all buy treats, so why not buy treats that give hope?
It starts with you giving treats to your dog. We do the rest.
When a shelter dog gets adopted and the pet parent gives that dog GIVING TREATS, the cycle multiplies and another dog gets adopted... then another... and another creating a Circle of Giving.
It's a treat that keeps on giving!
The American Society for the Prevention of Cruelty to Animals (ASPCA), a non-profit organization dedicated to preventing cruelty towards animals, is the second-largest animal welfare grant maker in the United States, covering all 50 states.
GIVING TREATS is currently in negotiations to donate all profits to a grant administered by the ASPCA.
// THE COOKIES
Inspired by Leo, my 14-year-old German Shepherd/Golden Retriever mutt, I have created high quality, healthy, and wholesome treats with human-grade ingredients like blueberries, peanut butter, flax, applesauce, and oatmeal that even the most finicky eaters love!
- Human-grade ingredients sourced from the U.S.A. and Canada
- Low fat, oven baked in small batches
- No artificial flavors, preservatives, or colors
- No wheat, corn, or soy
- No dog allergens like eggs and dairy
- No environmentally damaging ingredients like palm oil
- Made in the U.S.A
// PUT YOUR DOG ON THE BOX!
This project is all about you and your dogs, so we've designed a box to show off just that.
Select the "ANGEL GIVER" Perk on the right and be one of the 40 dogs featured on our first 'founders edition" box.
Imagine your dog's picture in stores!
Think of the bragging rights!
The fame and glory!
Your dog forever a founding member of the GIVING TREATS revolution!
Hurry, there are only 40 spots!
After you send us sweet pictures and stories of your dog we'll share them with the rest of the world! We'll feature your dog on the front of the box and list more details such as your dog's name, story, and social media handles throughout our media platforms.
// VIP = VERY IMPORTANT POOCH
ANGEL GIVERS and BIG HEART GIVERS -- you and your dogs are invited to the GIVING TREATS product launch party as our guests of honor!
The event will be held in Los Angeles, early summer of 2014, and packed with celebrity guests, full of exciting activities, with tons of media coverage for photo ops. Most importantly we will be hosting a wonderful adoption drive with local shelters and rescue groups. Meet dog celebrities, mingle with fellow dog lovers, and enjoy a day of sun, fun, and dogs!
// TEAM GIVING TREATS
Here are some dogs already supporting GIVING TREATS. They would love you to spread the holiday cheer so all their furry friends can be as happy as they are!
// THE SWAAAG
< 10 PACK LEADERS >
Limited edition GIVING TREATS "founding member" beach bag: made of sturdy cotton canvas and featuring a small inside pocket with zipper. Stylish and useful for a day at the beach with your dog. (21.5" x 16")
< 25 ALPHA DOGS >
Limited edition GIVING TREATS "founding member" flat tote bag: made of natural Indian cotton, light weight, and perfect as an everyday carry-all or fun grocery bag alternative. (15" x 15.5")
< 5 LUCKY DOGS + 95 SUPPORTER DOGS>
Limited edition GIVING TREATS "founding member" mini tote bag: made of soft medium weight cotton and sturdy woven handles, perfect for showing off your early support for the GIVING TREATS revolution. (12.5" x 13.75")
<NEVER GET LOST>
Customized pet ID tag: On one side is the GIVING TREATS logo, and on the other we'll engrave up to three lines of personalized info such as your pet's name, contact number, microchip status, or allergies/medicines. Made of anodized aluminum. (bigger: 1 3/16" x 1 1/16") (smaller: 1" x 7/8")
<HAPPINESS FUR ALL>
100% cotton dog bandana with "happiness fur all": take a picture of your dog with this bandana and we will feature the image prominently on Instagram along with your media handle name. (20" x 20" x 30")
// WHAT THE MONEY IS FORFunds raised here will be used solely to source ingredients, manufacture, package, and ship the cookies so GIVING TREATS can come to a store near you! We need $30,000. I have personally saved $15,000 and would like your support to raise the other 50%.
// WHY GIVING TREATS IS DIFFERENT
While the "buy one, give one" concept, made famous by Tom's Shoes, wonderfully causes corporations to introduce charity into their business models, I believe we can do better. Product donations are great, but what empowers shelters and rescue groups is cash to cover ALL expenses including medical care, supplies, shelter, utilities, personnel, taxes and fees... the list goes on.
With a long-term, sustainable funding solution like GIVING TREATS, rescuers can better plan and focus on what they do best - saving lives.
// MAKE SOME NOISE
Please help us spread the word!
For your convenience, there is an IndieGoGo share tool located right below our video. Click the "Share" icon and you can easily pass this campaign along to all dog lovers via Facebook, Twitter, or good ol' email.
Thank you so much. Now stay in touch!
// THANK YOU!That was a lot of information to get through. Liz, Pia, Leo and I are all grateful for your time and support. While we hope and wish to thank each and every one of you in person... virtual high fives in the meantime - WOOF!
// SPECIAL THANKS
Producer: Liz Di Prinzio
Cinematographer: Todd Stefani at Siren Studios
Editors: Fernando Gorostieta & Mark Stern
Motion Graphic Artists: Allison Wagoner & Mark Stern
Special Council: Jonako Donley
Music: "Jack" by Podington Bear