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Attach to your rifle and receive shot feedback through your mobile device.
Zachary Hamilton
Email Verified
22 Facebook Friends
San Antonio, Texas
United States
5 Team Members

While preparing for my first deployment to Iraq, many of my unit's veteran leaders were forced to accept early retirement or medical discharge. After returning to the U.S., more decided to leave rather than face another deployment and separation from their families. This left younger, less experienced soldiers like me to pick up the responsibilities of training without the mentorship and guidance of our veteran leaders. Our first range qualification resulted in only 28% of the unit's 350 soldiers qualifying on their individual weapons.  We had motivated soldiers, but we didn't have enough leaders capable of training them.

With this in mind, I created the Deadeye Coach to give marksmen the data and feedback they need to fix fundamental flaws in their firing and to ensure that their next shot counts. Created as a way to help soldiers on the range, Deadeye Coach has evolved to address the needs of hunters in the field and law enforcement.

At 300 meters, a barrel deflection of less than one degree can be the difference between a clean kill and a two kilometer hike after a wounded animal. The science of marksmanship deals with targets hundreds of meters away, projectiles moving faster than sound, and weapon movements measured in millimeters. The average shooter, focused on her target, is not concerned with the fine points of marksmanship, she needs tools that can identify error and provide specific feedback that can be applied immediately. 

Basic rifle marksmanship is based on four fundamentals:

  • Steady Position
  • Site Picture
  • Breath Control
  • Trigger Squeeze
Flaws in these fundamentals are very hard to detect, even for experts who rely on observation to provide subjective feedback; for a novice these flaws are nearly impossible to detect. Because of technological limits and a general lack of innovation in the marksmanship industry, we are left with an array of ineffective, and often detrimental gadgets. 

With advances in sensor technology brought about by the wide spread use of smart phones, combined with expert knowledge of marksmanship and a large amount of innovation in data analysis, Deadeye Marksmanship is able to offer the quantitative data of high-end training devices with the expert analysis and feedback of an experienced coach in an inexpensive device that is durable enough for live fire.

Deadeye Coach is a small weapon mounted device that detects weapon movement in the fractions of a second prior to discharge. It is in these moments prior to firing when poor trigger squeeze and breath control can cause a deflection in the weapon's intended trajectory. The Deadeye Coach analyzes this data and transmits feedback wirelessly to your phone or mobile device.

Concise feedback can be viewed quickly on a shot-by-shot basis or viewed as a series, shot grouping, qualification event, or historical breakdown. Your shot data can be kept on your device, transmitted to your home computer, or shared with your friends via Facebook, Instagram, or text. Features will also include progress tracking, leader-boards, games, and anything else we can come up with to make the device more useful, functional, and fun.

Matthew Gonzales, Co-founder & CEO                                                                        

Matt previously worked for The University of Texas at San Antonio developing curriculum content and educational programming for the Department of Entrepreneurship and Technology Management while finishing his MBA in Management of Technology. @OmNomAGonz

Matthew Jackson, Co-founder & CFO                                                                          

Is a graduate of the University of Texas at San Antonio and worked in its Small Business Development Center advising local entrepreneurs and business owners. Matt is a winner of the Center for Innovation and Technology Entrepreneurship competition and founded a company based on the technology.                      

Zachary Hamilton, Co-founder & Engineer                                                             Fourteen year U.S. Army veteran and graduate of the University of Texas at San Antonio with a B.S. in electrical engineering. Zack created the Deadeye Coach as a senior design project and won the Center for Innovation and Technology Entrepreneurship competition. @ZackDMS

Tessa Willis, Organization & Marketing

A graduate of the University of Texas at San Antonio business school, Tessa leads our marketing drive.

Ejiroghene Pinnock, Mobile Developer                                                                         

A mobile and physical computing enthusiast who has been developing applications across a host of platforms for 10+ years. E.J. is currently pursuing a B.S in Computer Science at the University of Texas.  

We have three big milestones.

The first is to turn our advanced prototype into beta units. Beta testers will put these units through the ringer to ensure durability, to provide the feedback we need to build on the basic functionality of the mobile app, and to create an interface designed to meet the needs and wants of our customers.

Our second milestone sees the beta design advanced to production quality and includes:

  • Final component list 
  • Machining and assembly files
  • PCB schematics
  • Mobile app release version 1.0
  • Production facilities contracting
  • Component procurement
  • Supply, storage and shipping logistics
  • A big phone bill and a lot of sleepless nights
Our third milestone is manufacturing! This is where we will get Deadeye out to you. We plan for the process to take 6-12 months, six months if everything goes smoothly, but we expect to face challenges during testing and manufacturing that will push our ship date into month nine. Regardless, we will be keeping you informed of set-backs and successes every step of the way. 

No contribution is too small, every step is one closer to realizing our goal, and no amount of funding will go unused. All contributors will receive acknowledgment on our product page and our heartfelt gratitude. 

Perk levels include

  • Decals, t-shirts, caps
  • Lifetime premium membership and access to advanced analytics, social tools, games, and modes
  • Access to our first production run
  • Chance to become a beta tester, get a pre-production unit and see your input in the final product
  • Be credited in the mobile app
  • Special edition units

We have advanced our proof of concept into a working prototype. Now we are focused on:

  • Finalizing the engineering and manufacturing schematics for the final product
  • Improving the mobile app and data interpretation through iteration
  • Developing data models for handgun users
Next up:

  • Package design
  • Product certification
  • Develop supply logistics
  • Material procurement
  • Production

We have been working on Deadeye for two years and we've come a long way, now we need your help. The leap to manufacturing is the last and highest hurdle in making Deadeye available to you and the millions of marksmen looking for a new approach to firing feedback.

So why should you support us now instead of waiting to pick it up at Walmart?

  • Be the first to get one
  • Support innovation in an industry that is often overlooked
  • You want your phone to provide as much data about a weapon that can drop a 300 lbs deer at 400 meters as it does about what Kim Kardashian ate for lunch
Every dollar helps us get closer to our goal, but the most important thing you can do is help spread the word about Deadeye.

If you have any questions about the coach, the team, have a request, or want to make a suggestion please let us know. You can contact us directly through the team links at the bottom of this page, through our website, Facebook or Twitter.

I'm a 6'7, 340 lbs man and I want a t-shirt. How do I let you know my size?

We're in Texas where that makes you a medium. Perks that require shipping will allow you to include any details or requests including size and color. If you forget, don't worry, we'll get in touch with you before we send them out.

Are shipping fees included?

Shipping within the United States is included for all perks. There will be additional shipping costs for international orders of the coach. 

We will ship out t-shirts, caps and decals without additional cost as long as the shipping does not exceed the contribution level, but feel free to include international shipping costs with your contribution.

We do not anticipate customs restrictions limiting availability, but if shipment to your location proves impossible we will reimburse your order.

My team hunts a lot of snakes, but we never seem to hit any. Does Deadeye work with laser rifles?

Conrad "Duke" Hauser 

Deadeye works with small to medium caliber rifles with picatinny rails or with barrel diameters less than one inch.

We are currently testing hardware durability on large caliber rifles and will update our hardware specs depending on results.

Go Joe! 

Does Deadeye work with handguns?

If your handgun has a picatinny rail that fits standard weapon lights then Deadeye will fit your weapon.

Our software development is currently focused on perfecting feedback algorithms for rifle marksmen. As time and funding become available we will be adapting those algorithms to meet the marksmanship requirements of handguns. We expect the additional software to be included as a free update to the Deadeye app shortly after release.

What are the challenges?

Deadeye is a completely new way of looking at marksmanship; the combination of technology and innovation is like nothing else on the market. While a great deal of diligence has gone into designing a great product, there may be manufacturing and production delays outside of our control. We are committed to creating a device that exceeds your expectations and promise timely and transparent communication throughout development and continued support well after Deadeye arrives at your door. Soon, Deadeye will be giving you the feedback to make every shot count.

Any more questions? Contact us directly through our profile links below, or message us through our websiteFacebook, or Twitter

Thank you.

Find This Campaign On
raised in 2 months
3% funded
No time left
$145,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 18, 2014
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Select a Perk
  • $1USD
    Everything Counts

    Every contribution takes us one step closer to our goals and no contribution will go unused. Besides our heartfelt gratitude we will keep you updated every step of the way as we move forward and reach our milestones. Everyone that contributes will also receive acknowledgment on our official product page.

    10 claimed
  • $25USD
    Make It Stick

    Help us spread the word with a Deadeye Marksmanship window decal. You'll also receive our heartfelt gratitude, campaign updates, and acknowledgement on our official product page.

    7 claimed
  • $50USD
    Got Your Back

    We've got your back with a Deadeye Marksmanship t-shirt along with a window decal, our heartfelt gratitude, campaign updates, and acknowledgement on our official product page.

    2 claimed
  • $50USD
    Got You Covered

    We've got you covered with a Deadeye Marksmanship baseball cap along with a window decal, our heartfelt gratitude, campaign updates, and acknowledgement on our official product page.

    1 claimed
  • $75USD
    Total Coverage

    Your truck, your back, your head, we've got it all covered with our Deadeye Marksmanship window decal, cap, t-shirt, heartfelt gratitude, campaign updates, and acknowledgement on our official product page.

    1 claimed
  • $100USD
    The Premium Life

    Receive a premium membership for life. Every Deadeye Coach comes with the basic app and updates, but premium members will receive additional analytics, historical tracking, social media interaction, marksmanship games, leader boards and anything else we come up with. The premium life also includes a window decal, cap, t-shirt, our heartfelt thanks, campaign updates, and acknowledgement on our official product page.

    7 claimed
  • $299USD
    First Come, First Served

    A Deadeye Coach will be shipped to you hot off the line from our first manufacturing run along with premium membership for life. In the meantime you'll receive a window decal, cap, our heartfelt gratitude, campaign updates, and acknowledgement on our official product page.

    1 out of 500 claimed
  • $599USD
    Alpha Dog, Beta Tester

    We need dedicated marksmen to put beta units through the ringer. Beta testers keep their test unit, we just want your feedback. You will also get premium membership for life and a new and improved Deadeye Coach once manufacturing begins complete with all of the recommendations you gave us during beta testing. While waiting for your beta unit you'll receive a decal, cap, our heartfelt gratitude, campaign updates, and acknowledgment on our official product page.

    0 out of 50 claimed
  • $1,000USD
    The Rock

    You are a brick in the foundation of Deadeye. As a founder you will receive special acknowledgment and be credited as a founder on our official product page and be immortalized in Deadeye's mobile app. You will receive a special limited edition Deadeye Coach with your name and our thanks engraved on the unit along with premium membership for life. While waiting for your Deadeye Coach you'll receive campaign updates, decal, cap, t-shirt and our heartfelt gratitude.

    0 out of 99 claimed
  • $10,000USD
    The One

    Bullets bend to your will. Your dog is named Mr. Anderson and your truck is called Nebuchadnezzar. You will receive the very first Deadeye Coach ever made engraved and signed by the team. You will be recognized as The One on our official product page and in the mobile app as well as get premium membership for life. While waiting for your exclusive Coach you will receive gear for yourself and the Nebuchadnezzar and be kept up-to-date as Deadeye reaches development milestones.

    0 out of 1 claimed
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