Creating Value-Based Ventures

Inviting, graphic-rich book for changemakers interested in creating both economic and social value.
SocInnBook Team
Mountain View, California
United States
2 Team Members

*For an update on this project, please see here

As seen in Women 2.0 and GOOD... 


Social Innovation Book Project: Creating Value-Based Ventures

A vibrant snapshot into the rapidly evolving space of social innovation

A user-friendly, visual book

Our book presents a framework for understanding social innovation through first-hand interviews with leaders, entrepreneurs and changemakers in the space. We analyze breakthrough innovations to identify a set of best practices that create both economic and social value.

Topics covered in our book

Through examination of new business models, legal structures and financing sources that are taking shape globally, this book will be an actionable resource for changemakers engaged in this evolving sector.

  • How are firms like Whole Foods, Patagonia and Danone integrating socio-economic values into the core of their business practices?

  • What innovations are emerging from traditional sectors like healthcare and construction?

  • How are new startups redefining social impact and creating new ways of generating social and economic value?

  • How does the expanding market potential of impact financing affect funding choices for value-based businesses? (The impact investing market potential is estimated at $650 Billion, a fivefold increase from estimates from just a few years ago)

  • How are trends like mindful consumption, the shared economy, virtual currencies and conscious capitalism fundamentally changing business models? How can new businesses embrace the shift?

The problem-- a market gap

As we explored the available literature, we found that that there are a number of resources on social innovation. There are books, blogs, and journals---but many of these are either written for a niche audience (e.g. nonprofit professionals, investors, etc.) or provide a detailed analysis of a specific sub-specialty within the field. There is a need--a market gap--for a user-friendly book that provides an overview of key concepts of social innovation and serves as a launch pad for individuals wanting to engage in this space.

Our solution-- a book that will:

  • Examine the new business models, legal structures and financing sources that are emerging globally in the area of social enterprise

  • Profile cutting-edge examples of social innovation internationally, across sectors (business, nonprofit, startup), and industries (e.g. healthcare, finance, etc.). The idea is to present a breadth of emerging examples of value creation--and then do a deep dive on a select few

  • Outline best practices based on hard won lessons from a diverse group of entrepreneurs, business leaders, and value-based companies

  • Help entrepreneurs navigate the rapidly evolving landscape of the social innovation space


Traditionally, caring for the environment or society was the purview of nonprofit organizations; profit maximization was the clear mandate for businesses. However, this binary model is clearly limited and there is an increasing movement to explore new, more holistic models of value creation. Yet, the dominant legal, financing and business structures are designed for a binary world--a world where an entity can function either as a profit-maximizing business or a social/environmental nonprofit, but not as both.

A paradigm shift: mapping critical macro trends that impact the future direction of the new economy

The limitations of capitalism are increasingly evident and leading-edge companies like Patagonia, as well as entrepreneurs across sectors are rethinking the role of business in society. This is an exciting time of creative experimentation where visionary leaders are engaged in creating a new economy, an economy that applies business principles to create a better world. Traditional boundaries between profit-maximizing businesses and philanthropic-minded nonprofit organizations are dissolving and people are increasingly interested in generating both profits and socio-economic value.

Questions that guide our book

As Shivani and Neetal unpack this new, evolving space, they ask emerging and established social enterprises a core set of questions:

  • Who are the people, companies, and entrepreneurs engaged in creating social and economic value?

  • What legal structures have they chosen, and why?

  • Are they employing traditional business models, new ones, or hybrid models?

  • How have their social enterprises been funded? Traditional capital, impact investing, or something else?

  • What challenges have they faced, what would they do differently, and what suggestions do they have for social entrepreneurs entering the space today, or in the future?

The book will address these questions through tangible examples and conversations with the people and organizations at the forefront of the social enterprise movement.

Why we need you: empower us to do this right

Writing this book is a passion project for both of us. There are many ways to help develop the ecosystem of social innovation—and this is our way of contributing. We want to produce the best work possible and we need a talented team to make that happen. Your participation will help us:

  • Bring on board a talented graphic designer who can help us realize our vision and clarify complex information through clear and compelling graphics

  • Work with the best copy editing resources that our budget allows

  • Complement the eBook version with a small soft copy run of 300-500 books

We want to get this book out to you as soon as possible so that it emboldens your vision and fuels your drive. Any support, monetary or social media sharing or in-kind offerings, will help us to create a compelling book that can inspire a changing mindset of business and mission.

Ask the authors

Q. What’s the format of the book?

We want our book to be useful, accessible, and actionable. The book will be graphic-rich and rely upon well-illustrated infographics, models and charts that present complex information simply and clearly. It will be available as an eBook and in a select number of soft copies.

Q. Is this book US centric or global in scope?

Our book is international in scope and looks at innovative firms/entrepreneurs across the globe--including Asia, Africa, South & Latin America and the United States.

Q. Who is this book for?

This book is for leaders and doers interested in better understanding the social enterprise space. The subjects we cover will resonate with:

  • Social entrepreneurs: existing entrepreneurs and those interested in starting a social enterprise

  • Business leaders: those in large enterprises interested in incorporating impact into their business

  • Emerging market professionals: those engaged in creating products, services & solutions for customers in emerging markets

  • Impact Investors: people who invest for impact in addition to profit

  • Legal and policy leaders: people who are at the forefront of social impact law and policy

  • Career explorers: people who are looking to create a career path in this space.

Q. If I back your project, where will the funds go?

The funds will be used for:

  • Working with a talented graphic designer & cover art

  • Engaging an experienced copy editor

  • Conducting research with leading entrepreneurs and companies

  • Publishing costs, including a small print run of 300-500 copies

  • Marketing and promotional events

  • A small portion will go toward fulfilling campaign rewards

Q. Why write this book now?

This is an exciting time to take a look at this evolving space while its still very much in the making!  Social enterprise is no longer in a nascent stage and there is now a critical mass of people and firms engaged in this sector. However, a healthy and supportive ecosystem is still very much in development. This is a unique point in time where dominant paradigms of value creation are in flux and people from a wide swath are actively experimenting with models that are effective.

Q. Who are the authors?

Great question!

We are Neetal and Shivani--and are drawn together by a shared passion to create fulfilling careers that combine the best of the business sector and the social sector. Neetal’s legal background and Shivani’s business background, combined with both our experience in the non-profit sector, allows us to bring a unique perspective to this project. Following are a few details: 

About the Authors

Neetal Parekh is a writer, attorney and social media strategist. She founded Innov8Social in 2011 to explore the growing field of social innovation, and her work has been featured in online publications such as the Stanford Social Innovation Review, TriplePundit, and Social Earth. Since taking a corporations class in law school and learning about fiduciary duties owed to shareholders, she has wondered if there were other ways to structure a business that incentivize pursuing both impact and profit. When she began following and covering the benefit corporation movement in California in 2011 she knew that thinkers and doers were already pursuing this question. Writing this book is a dream come true and she is excited to share what she and Shivani are learning about this fascinating space.

Shivani Khanna received M.A. in Psychology before pursuing her MBA at Santa Clara University. She currently provides business consulting insight to international clients focused on emerging markets and engages in extensive fieldwork in Africa and Asia.  Her experience is in developing solutions for base of the pyramid customers in emerging markets, specifically with a focus on financial services and global market development. Her past  work experience spans both the non-profit and for-profit sectors.  During her work as a Business Leader at Visa Inc. she saw a huge untapped opportunity to create value and impact through developing financial services and solutions for people outside the formal financial sector. Shivani is affiliated with organizations such as the Hub SOMA and Conscious Capitalism. She is passionate about combining the best from both the business world and the social sector to create a third space that provides wealth and dignity.

Find This Campaign On
raised by 122 people in 1 month
105% funded
0 time left
$7,100 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 2, 2013
Select a Perk
  • $1USD
    Thank you

    Your vote of support is appreciated!

    2 claimed
  • $10USD
    Join the Community

    Great! Your name will be mentioned on our online Thank You page. You will also receive the latest updates on our progress.

    7 claimed
  • $25USD
    eBook Copy (Early Release)

    You will be among the very first to get the eBook version on your eReader or PDF format! You will be also be named as a supporter in the ‘Thank You’ section of the book and mentioned on our online Thank You page + will receive our latest updates.

    34 claimed
  • $35USD
    Signed Book (Early Release)

    You will be among the first to receive a paperback edition of the book signed by the authors. You will be also be named as a supporter in the ‘Thank You’ section of the book and mentioned on our online Thank You page + will receive our latest updates.

    21 claimed
  • $50USD
    1+1: Read & Share

    Receive one eBook and one signed paperback edition. One for you and one to share! You will be also be named as a supporter in the ‘Thank You’ section of the book and mentioned on our online Thank You page + will receive our latest updates.

    17 claimed
  • $100USD

    You will be able to nominate social enterprises that will be interviewed for the book and can submit questions you would like to be answered. You will also receive all perks provided in the ‘1+1: Read & Share' reward package.

    12 out of 50 claimed

    Guided Tour of!

    ***Just Added*** This new perk offers a group of up to 5 a guided tour of & the opportunity to meet Knowledge Manager + In-House Counsel Sean Hewens.* Learn about the innovative approach that this consultancy takes when designing solutions to pressing issues. You can read more about Sean and a presentation he gave on human-centered design here: Each group member will also receive an eBook copy of the book! *note: scheduling will be based on Sean

    1 out of 1 claimed
  • $229USD
    Tour of Back to the Roots!

    ***Just Added*** This new perk offers a group of up to 5 a guided tour of Back to the Roots in Oakland, CA. BTTR is an award-winning social enterprise that develops products to connect families to local food. It was founded by Nikhil Arora and Alejandro Velez in 2009 as a challenge to see if they could grow gourmet mushrooms from coffee grounds. It worked! Read more: Each group member will also receive a Mushroom Kit + eBook copy of the book!

    0 out of 1 claimed
  • $250USD
    Launch Party for 2

    You will receive 2 copies of the eBook and two signed paperback copies of the book. Plus, you will get two tickets to a very special SF Bay Area launch party with the authors and thought leaders to celebrate the launch! You will be also be named as a supporter in the ‘Thank You’ section of the book and mentioned on our online Thank You page + will receive our latest updates.

    4 claimed
  • $500USD

    You are invited to join the authors for an intimate online or live meetup with social enterprise thought leaders. Ask them questions about concepts raised in the book and the broader field. Plus, you will receive all of the perks provided in the "Launch Party for 2" package.

    2 out of 10 claimed
  • $1,000USD
    Institutional Investor

    Authors Shivani and Neetal will present their research and findings about innovation, impact and value to your company, nonprofit, educational institution, or advisory board.* Additionally, you will receive 5 signed paperback copies and 5 eBook copies + 4 tickets to the Launch Party. You (or your organization) will be also be named as an in the ‘Thank You’ section of the book and mentioned on our online Thank You page + will receive our latest updates. *additional travel costs may apply

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  • $5,000USD
    Angel Investor

    You will receive a full page in the book dedicated to your social enterprise or a social enterprise/non-profit of your choice.* Additionally, you will receive 5 signed paperback copies of the book and 5 eBook copies + 4 tickets to the Launch Party. You (or your representing organization) will be also be recognized as the ‘angel investor’ on our online Thank You page. *subject to author discretion

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