Conscious Step: Socks that solve social problems

Incredibly comfortable socks that plant trees, feed the hungry, and send kids to school.
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Conscious Step (Prashant, Hassan and Adam)
Fashion
Sydney,New York, New York
United States
3 Team Members


Wow. We're getting popular! You might have seen our team on:                 

   

These socks make serious steps toward solving poverty.
Help us order the first batch.

We've taken the best quality socks you've ever worn, lovingly crafted them in working conditions of the highest ethical standards, and matched each design in support of a different social cause. 

To get started, we need your help to order 6,000 pairs. In the process, we can feed 6,000 malnourished children, plant 60,000 trees, and contribute to getting clean water to 500,000 people in Nepal!! We'll be releasing photos and information on the impact you 're creating throughout the campaign.

 These socks provide three therapeutic food packets to malnourished children in Sub-Saharan Africa 

We're working to directly support Action Against Hunger's nutrition programs in Kenya, South Sudan, and the Democratic Republic of Congo. Pledge now and help us reach our goal of feeding 6,000 children! 


These socks plant 30 trees in rural Ghana. 

We're working with Trees for the Future to plant trees and teach agroforestry technologies to the women and children to develop income generation, provide material for fuel and food, and protect the environment. Pledge now and help us reach our goal of planting 60,000 trees!


These socks send engineers to equip schools in Nepal

In Nepal, contaminated water sources are keeping kids out of school - because of health problems like diarrhoea, because of the need to collect water instead of go to school and because of the lack of sanitation. 

Engineers Without Borders Australia is educating people on how to identify clean water and practice good hygiene - this greatly increases the health of communities and the number of children in primary schools. Pledge to send an engineer to Nepal, to help on a project that will provide clean water to 500,000 people in Nepal.


We believe the quality standard of the humble sock has been too low for too long. So we've spared no expense on manufacturing the best socks that can be made. 

They're made from 200 needle count, organic, fair trade cotton. So it's like wearing 1000 thread count sheets on your feet, all day. Who said changing the planet needs to be uncomfortable?

They're sweat resistant too, so you won't have to change your socks between the gym and the office.

Essentially - they're probably the best socks you've ever worn. And they change the world.

With your help, we aspire to be a company that considers social responsibility as the central motivator for everything we do, rather than a guilt-ridden afterthought. From the very beginning, we wanted to ensure our entire supply chain was in alignment with this principle.

Both our manufacturer and fabric supplier were chosen as much for their outstanding pursuit of ethical standards and social responsibility as for their quality of products. Although they have numerous awards for social and environmental responsibility and have been audited by the highest governing body of ethical supply chains, we'll be sending our own representative when our socks go into production to verify these claims. We'll be posting updates - want to come for the ride?

                                                                

Made in Fair Trade Conditions. Because they should be.

                                                                

Made from Organic Cotton. They're grown to the Global Organic Textile Standard.

                                                                

Our manufacturer is a member of the Ethical Trading Initiative and the Business Social Compliance Initiative.

                                                                

Manufactured to the Confidence in Textiles standard for harmful substances.


Our factory has custom-produced the samples shown in the video and are ready to manufacture as soon as we raise the order amount with your help. We're entrepreneurs with a track record and more than ready to make this movement a reality.

Projects of this type aren't new to us. Our team includes:

  • Dr. Hassan is a public health expert and qualified doctor. He's worked with the WHO across eHealth, infectious disease surveillance, Roma Healthcare, predicting what the world will be like in 2050 and planning how public health must respond. 
  • Prashant co-founded an NGO in Nepal with Hassan and a small team of young professionals. He has also worked in Risk Management for Fidelity Investments, and in startups with some well-known entrepreneurs including the founder of ESPN 360.
  • Adam is the marketing strategist and previous Director of our partner, Engineers Without Borders. He's worked with the Red Cross Blood Service, the Asian Development Bank and the Australian Government to tackle poverty head on. He's even spent a year working with community groups in the Philippines - helping women start businesses.

What's done already:
It's taken us nearly a year to get to this point. The ducks are all in a row and we're ready to go.

  • Sock Design: We've collaborated with fashion designers that have worked on international runway shows globally to narrow down hundreds of concepts to these three. And we're looking forward to working with you guys to create more! 
  • Manufacturer: We reviewed several manufacturers before settling. They've sent samples and prototypes as well as comprehensive proof of their ethical claims
  • Prototypes: The prototypes have arrived and were used in the video.
  • Color Confirmation: We've made a slight tweak to the environment sock and confirmed it with our manufacturer.
  • Partners: We love our partners! It took months of love and care to line up the right projects so your socks directly fight poverty. It's also worth noting that not all partners we approached were ready to work with us. 

What's Next:
Here's what you'll experience with us after the campaign.

  • The funds arrive (3 weeks): It takes some time for the funds to clear, but we'll be busy on the packaging in the meantime.
  • Packaging design: We'll use a standard packaging type for our first batch and share the design with you.
  • Confirm the order for 6000 pairs and pay the manufacturer.
  • Pre production proof (3 weeks): We'll get samples of all three socks with the yarns and embroidery and share the photos with you. We need to approve these before full production gets underway.
  • Wait for production (up to 90 days): It takes 90 days to manufacture this many socks. We'll be sending a representative to the factory to update you as we go
  • Sock arrive at Conscious Step HQ! Landing in early 2014
  • Postage (1 week): Off they go - we'll send them all around the world in a big send off.
  • Fund direct impact: We'll give our partner's their share of the profit at this point. We need to clear all our manufacturing and postage costs first.
  • Share the direct impact: We want to keep you up to date as your socks have impact all over the world.
  • New socks, new impact. This is only the beginning, because if you've got a cause, we've got a sock. Join us for something truly amazing! 


FAQ:

I'm new to crowdfunding. How does it work?

Crowd funding is the collective effort of individuals who pool their money to support efforts initiated by other people or organizations. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen.

What sizes are available?

For men, our socks are universal fit, and for women, our socks universally fit large feet. 

Can women wear these socks?

Who's going to stop you?

What are the Millennium Development Goals (MDGs)?

These are eight international development goals to combat poverty created by the UN in the year 2000, each with specific targets to be achieved by 2015. Check out our media page for more info on the MDGs .

What's the deal with the badge at the ankle?

These are special embroideries that represent the impact you've created and the cause you are supporting - they were inspired by the MDGs! We're beginning with hunger, education, and environment (MDG 1,2, and 7). We'll be adding more designs and more causes as we go on. 

Are the prices in US or AUD?

USD. (Could be a worse time though, right, Australia?)

Can I pick my design / cause for the Baby Steps package?

Yes, we will contact you for your preference once the campaign has ended.



Special thanks to the amazing contributions from:

  • Action Against Hunger
  • Trees For the Future
  • Engineers Without Borders, Australia and Katie Shozi
  • The indispensible intern team - Natasha, Elizabeth, Leon, and Japan
  • UNSW - New South Innovations and Joshua Flannery
  • LinkedIn and Rahul Mehta
  • Step Change Marketing and Jeff, Ash, Simon, Glenn and Dom
  • BlackCitrus VC - Pezh and Shannon
  • Social Enterprises Sydney and Tatjana Co
  • Indako
  • Bare Hill Designs and Sarah Hill 
  • Alex Patton - Sock Model
  • Natasha Boyle - Sock Admirer
  • Tim McGinley - Sock Model
  • Jacob and Jeremy Griffiths
  • Dave Katague - film maker. Excellent work. www.davekatague.com

Thank you for your support

Find This Campaign On
$23,209USD
raised by 321 people in 1 month
116% funded
0 time left
$20,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on November 7, 2013
Select a Perk
  • $32USD
    Baby Steps - 2 pairs

    Two pairs of socks supporting the cause of your choice. Whether you're planting 60 trees, providing 6 emergency food packages, or sending engineers to Nepal you're making a Conscious Step. FREE Shipping (Only available in the US and Australia)

    71 claimed
  • $45USD
    Change Maker - FINAL SPECIAL

    Four pairs of socks supporting each of our causes, and a limited edition black and grey sock when you need to formally save the world (proceeds of the formal sock equally distributed amongst causes) FREE Shipping to the U.S and Australia (Please add $10 for shipping outside the U.S and Australia.)

    29 claimed
  • $55USD
    Change Maker - 4 pairs

    Four pairs of socks supporting each of our causes, and a limited edition black and grey sock when you need to formally save the world (proceeds of the formal sock equally distributed amongst causes) FREE Shipping to the U.S and Australia (Please add $10 for shipping outside the U.S and Australia.)

    79 claimed
  • $85USD
    Revolutionary - FINAL SPECIAL

    Eight pairs of Conscious Steps: two pairs supporting each cause, plus two pairs of our limited edition black and grey formal socks. The world gets 90 trees, 9 emergency therapeutic food packs, and engineers equipping school in Nepal. FREE Shipping to the U.S and Australia (Please add $10 for shipping outside the U.S and Australia.)

    8 claimed
  • $95USD
    Revolutionary - 8 pairs

    Eight pairs of Conscious Steps: two pairs supporting each cause, plus two pairs of our limited edition black and grey formal socks. The world gets 90 trees, 9 emergency therapeutic food packs, and engineers equipping school in Nepal. FREE Shipping to the U.S and Australia (Please add $10 for shipping outside the U.S and Australia.)

    37 claimed
  • $250USD
    Conscious Drawer - 24 pairs

    You can either wear fresh socks every day for a month, or give the gift of giving to your friends. Either way, you've planted at least 240 trees, fed 24 children, and equipped schools in Nepal, and said goodbye to every ratty pair of socks you own for good. FREE Shipping to the U.S and Australia (Please add $20 for shipping outside the U.S and Australia.)

    12 claimed
  • $500USD
    Conscious Wardrobe - 60 pairs

    You have a sock wardrobe that saves the world. Pull on new socks for 3 months for next level sock game, or feel free to spread the love with 60 pairs. Forget the Conscious Steps, you're making Conscious Leaps. FREE Shipping to the U.S and Australia (Please add $20 for shipping outside the U.S and Australia.)

    1 claimed
  • $3,000USD
    Captain Planet - Custom Steps

    We'll work with you to design your very own custom Conscious Steps, and support the cause of your choosing. This is for the organisations, sports teams, or serious sock lovers out there - you'll get 400 pairs of your own design, plus four pairs of each of our designs. *Restrictions may apply for evil causes.

    1 out of 3 claimed
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